Industry | Retail |
---|---|
Founded | 2020 |
Headquarters | United States |
Key people | Alicia Keys |
Products | Skin care, bodycare, candles |
Website | KeysSoulcare.com |
Keys Soulcare is a beauty and wellness lifestyle brand by American singer and songwriter Alicia Keys. [1] It includes a variety of skincare and bodycare products, candles, and cosmetics.
The brand's products were first sold in the UK with Cult Beauty. [2] [3]
In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare. [4] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics, [5] [6] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare. [7] [8] [9] [10]
The brand was launched in December 2020 in the US, early 2021 in the UK. [11] [12] In April 2021, the brand was launched in France, [13] then in Canada in March 2022. [14]
The Estée Lauder Companies Inc. is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City. It is the second largest cosmetics company in the world after L'Oréal. The company owns a diverse portfolio of brands, including La Mer, Jo Malone London, Clinique and Tom Ford Beauty, among many more, distributed internationally through both digital commerce and retail channels.
L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.
Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally. Lancôme is part of the L'Oréal Luxury Products division, which is its parent company and offers luxury skin care, fragrances, and makeup at higher-end prices.
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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.
Pechoin is a skin care brand under Shanghai Pehchaolin Daily Chemical Co Ltd based in Shanghai, China. Originally founded in 1931, Pechoin is China's first domestic skincare brand. The company manufactures cosmetic products including skincare products and perfumes. It is one of the largest skincare companies in China and a leading Chinese cosmetics brand. In 2013, Pechoin products were recognized as "national gifts (国礼)" of the People's Republic of China.
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K-Beauty is an umbrella term for skincare products that are derived from South Korea. The fad gained popularity worldwide, especially in East Asia, Southeast Asia, South Asia, and the Western world, and focuses on health, hydration, and an emphasis on brightening effects.
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Gregg Renfrew is an American entrepreneur and businessperson. She established The Wedding List in the United States, which was later acquired by Martha Stewart in 2001, making it the first acquisition under the Martha Stewart Living brand. In March 2013, Renfrew launched Beautycounter, a beauty brand focused on creating safer skincare and cleaner cosmetics products.
Manuel Gutierrez Jr., known professionally as Manny MUA, is a make-up artist, YouTuber, entrepreneur, and beauty blogger. In 2017, he was the first male brand ambassador in a campaign for the "Big Shot" mascara of the make-up brand Maybelline. In 2018, he founded his own cosmetics company called Lunar Beauty and launched his own cosmetic products.
ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website and at Ulta Beauty. They predominantly make products for the eyes, lips, and face.
Bondi Sands is an Australian self tanning brand. The brand specialises in self tanners, suncare, skincare, and cosmetics. The business was established in 2012 and operates in Oceania as well as the US, UK and Europe.
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Hyram Yarbro is an American skin care influencer known for his videos on YouTube and TikTok. His videos consist primarily of product reviews, skin care advice, and reactions to celebrity skin care routine videos. In 2021, he launched his skin care product line, Selfless by Hyram, with Sephora.
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C-Beauty, or Chinese beauty is an umbrella term encompassing contemporary beauty products, practises, and ideals originating from China. China has the second largest beauty market in the world, after the United States. Common C-Beauty products include cosmetics, skin care, hair care, perfumes, and nail art. C-Beauty often incorporates influences from traditional Chinese medicine and Chinese art.