Lelia Green

Last updated

Lelia Green is a professor at the School of Arts and Humanities at Edith Cowan University, Perth. Green is the author of Technoculture: From Alphabet to Cybersex and the editor of Framing Technology: Society, Choice and Change, and also on the editorial board of the Australia Journal of Communication and Media International Australia Incorporating Culture and Policy.

Contents

Major areas of work

Lelia Green is the author of Technoculture: From Alphabet to Cybersex. She defines "technoculture" as the integration of new communication technologies into a society, and in her book she explores the effects of the digital age on society, its structure, and policy creation.

Green argues early in her book that the term "technoculture" is a word that should not be used lightly, as the concept itself is meant to refer closely and accurately to technologies that assist the communication through which culture is built. These technologies can refer to any means of communication in a concrete, physical form. Understood in this context, written language can be regarded as technocultural; however, spoken language cannot, though it can become technocultural if it is placed in a recorded or transmitted form.

Lelia Green and Technology Change

The mythology of technology

The myths surrounding scientific and technological advancements are based around a celebration of the importance of these developments in our lives. Green emphasizes that the success or failure of a new technological development is based largely on the social context in which it is developed. In order for an invention to be adopted into a society, it must first be accepted, then integrated into the daily experience of the individuals who make up that society. Green argues that technology is developed and adopted due to "social determinism". [1]

The ABC of Technological Advantage

Green argues that technological advancements are the result of the choices and priorities of the powerful social elite, who she identifies as the "A, B and C of social power"—the armed forces, the bureaucracy, and the corporate sector. [2] Green maintains that these powerful groups, rather than the whole of society, ensure that the technological developments are implemented and accepted. Green also notes that with globalization, the Western power elites are exporting new ideas and new technologies to other cultures and societies around the world, and these societies in turn affect the way the technology is used.

Books

Related Research Articles

Media ecology theory is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.

Technological utopianism is any ideology based on the premise that advances in science and technology could and should bring about a utopia, or at least help to fulfill one or another utopian ideal.

Technological change (TC) or technological development is the overall process of invention, innovation and diffusion of technology or processes. In essence, technological change covers the invention of technologies and their commercialization or release as open source via research and development, the continual improvement of technologies, and the diffusion of technologies throughout industry or society. In short, technological change is based on both better and more technology.

Technocriticism is a branch of critical theory devoted to the study of technological change.

Theories of technological change and innovation attempt to explain the factors that shape technological innovation as well as the impact of technology on society and culture. Some of the most contemporary theories of technological change reject two of the previous views: the linear model of technological innovation and other, the technological determinism. To challenge the linear model, some of today's theories of technological change and innovation point to the history of technology, where they find evidence that technological innovation often gives rise to new scientific fields, and emphasizes the important role that social networks and cultural values play in creating and shaping technological artifacts. To challenge the so-called "technological determinism", today's theories of technological change emphasize the scope of the need of technical choice, which they find to be greater than most laypeople can realize; as scientists in philosophy of science, and further science and technology often like to say about this "It could have been different." For this reason, theorists who take these positions often argue that a greater public involvement in technological decision-making is desired.

<span class="mw-page-title-main">Social shaping of technology</span>

According to Robin A. Williams and David Edge (1996), "Central to social shaping of technology (SST) is the concept that there are choices inherent in both the design of individual artifacts and systems, and in the direction or trajectory of innovation programs."

The philosophy of technology is a sub-field of philosophy that studies the nature of technology and its social effects.

Technoculture is a neologism that is not in standard dictionaries but that has some popularity in academia, popularized by editors Constance Penley and Andrew Ross in a book of essays bearing that title. It refers to the interactions between, and politics of, technology and culture.

The Ivan Allen College of Liberal Arts is a college of the Georgia Institute of Technology, a public research university in Atlanta, Georgia. It is one of the six academic units at the university and named for former two-term Atlanta mayor Ivan Allen Jr., a Georgia Tech alumnus and advocate for the advancement of civil rights in America.

Medium theory is a mode of analysis that examines the ways in which particular communication media and modalities impact the specific content (messages) they are meant to convey. It Medium theory refers to a set of approaches that can be used to convey the difference in meanings of messages depending on the channel through which they are transmitted. Medium theorists argue that media are not simply channels for transmitting information between environments, but are themselves distinct social-psychological settings or environments that encourage certain types of interaction and discourage others.

<span class="mw-page-title-main">Stuart Cunningham</span>

Stuart Cunningham is Distinguished Emeritus Professor of Communication and Media Studies at QUT.

The alphabet effect is a group of hypotheses in communication theory arguing that phonetic writing, and alphabetic scripts in particular, have served to promote and encourage the cognitive skills of abstraction, analysis, coding, decoding, and classification. Promoters of these hypotheses are associated with the Toronto School of Communication, such as Marshall McLuhan, Harold Innis, Walter Ong, Vilém Flusser and more recently Robert K. Logan; the term "alphabet effect" comes from Logan's 1986 work.

<span class="mw-page-title-main">Sociology of the Internet</span> Analysis of Internet communities through sociology

The sociology of the Internet involves the application of sociological theory and method to the Internet as a source of information and communication. The overlapping field of digital sociology focuses on understanding the use of digital media as part of everyday life, and how these various technologies contribute to patterns of human behavior, social relationships, and concepts of the self. Sociologists are concerned with the social implications of the technology; new social networks, virtual communities and ways of interaction that have arisen, as well as issues related to cyber crime.

<span class="mw-page-title-main">Technology and society</span> Overview of the relationship between technology and society

Technology society and life or technology and culture refers to the inter-dependency, co-dependence, co-influence, and co-production of technology and society upon one another. Evidence for this synergy has been found since humanity first started using simple tools. The inter-relationship has continued as modern technologies such as the printing press and computers have helped shape society. The first scientific approach to this relationship occurred with the development of tektology, the "science of organization", in early twentieth century Imperial Russia. In modern academia, the interdisciplinary study of the mutual impacts of science, technology, and society, is called science and technology studies.

Cyber-utopianism or web-utopianism or digital utopianism or utopian internet is a subcategory of technological utopianism and the belief that online communication helps bring about a more decentralized, democratic, and libertarian society. The desired values may also be privacy and anonymity, freedom of expression, access to culture and information or also socialist ideals leading to digital socialism.

Social determinism is the theory that social interactions alone determine individual behavior.

Technological determinism is a reductionist theory that assumes that a society's technology progresses by following its own internal logic of efficiency, while determining the development of the social structure and cultural values. The term is believed to have originated from Thorstein Veblen (1857–1929), an American sociologist and economist. The most radical technological determinist in the United States in the 20th century was most likely Clarence Ayres who was a follower of Thorstein Veblen and John Dewey. William Ogburn was also known for his radical technological determinism and his theory on cultural lag.

Anne Marie Balsamo is a writer who focuses on the connections between art, culture, gender, and technology.

Mutual shaping suggests that society and technology are not mutually exclusive to one another and, instead, influence and shape each other. This process is a combination of social determinism and technological determinism. The term mutual shaping was developed through science and technology studies (STS) in an attempt to explain the detailed process of technological design. Mutual shaping is argued to have a more comprehensive understanding of the development of new media because it considers technological and social change as directly affecting the other.

Radhika Gajjala is a communications and a cultural studies professor, who has been named a Fulbright scholar twice.

References

  1. Green, Lelia Technoculture Allen & Unwin, Crows Nest p. 3
  2. Green, Lelia Technoculture Allen & Unwin, Crows Nest p. 9
  3. Gouseti, Anastasia (2011). "The internet: an introduction to new media". Learning, Media and Technology. 36 (4): 453–454. doi:10.1080/17439884.2011.588606. S2CID   60776435.
  4. Sinclair, Jim (2002). "Technoculture: From Alphabet to Cybersex". Journal of Sociology. 38 (3). doi:10.1177/144078330203800314. S2CID   143322221.