Linguistic marketplace

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In sociolinguistics, the notion of linguistic marketplace, also known as linguistic market or talk market, refers to the symbolic market where linguistic exchanges happen. [1]

On linguistic markets, linguistic capital—a subtype of the broader concept of cultural capital according to Pierre Bourdieu [2] —is exchanged, and different languages and varieties have different symbolic values. Different linguistic varieties are assigned market values and various prices that are either positive or negative. Much of these values is based on connotation for the linguistic variety. The highest market values are assigned to varieties that are rare and desirable in the marketplace. The highest of these is considered legitimate speech. This desire for legitimate speech stems from the education system because it is closely connected to economic growth which relates economic markets to linguistic ones because society converts desirable careers to desirable speech. [3]

Linguistic exchange exists on three main levels: [3]

  1. Between the audience and the text
  2. Within the content of the text
  3. Between texts found in a common group

On the standard linguistic market, standard languages usually enjoy more value due to the high overt prestige associated with them while on linguistic markets that value non-standard varieties, vernaculars can also enjoy a higher value. This concept has been proven to be useful in understanding other sociolinguistic concepts such as language variation and change [4] and gender. [5]

Society at large is considered to be the macro-market for language application, however within society exist several micro-markets. Examples of micro-markets include families and peer groups. Values in micro-markets can vary significantly from the value in the macro-market for a particular variety. For example, many youth may use slang or other language that is particular to a peer group; in that micro-market, that language has a high-market value, however, in the macro-market of society this language value is much lower. [6]

Many researchers have attempted to create new indices to represent the economic parallel that exists within the field of linguistics. David Sankoff and Suzanne Laberge developed an index to specifically measure how speakers' activity within the linguistic market is related to the speakers' knowledge or application of the legitimate speech for the market. [7]

Related Research Articles

Sociolinguistics is the descriptive study of the effect of any or all aspects of society, including cultural norms, expectations, and context, on language and the ways it is used. It can overlap with the sociology of language, which focuses on the effect of language on society. Sociolinguistics overlaps considerably with pragmatics and is closely related to linguistic anthropology.

<span class="mw-page-title-main">Pierre Bourdieu</span> French sociologist, anthropologist, and philosopher (1930–2002)

Pierre Bourdieu was a French sociologist and public intellectual. Bourdieu's contributions to the sociology of education, the theory of sociology, and sociology of aesthetics have achieved wide influence in several related academic fields. During his academic career he was primarily associated with the School for Advanced Studies in the Social Sciences in Paris and the Collège de France.

In sociolinguistics, a variety, also known as a lect or an isolect, is a specific form of a language or language cluster. This may include languages, dialects, registers, styles, or other forms of language, as well as a standard variety. The use of the word variety to refer to the different forms avoids the use of the term language, which many people associate only with the standard language, and the term dialect, which is often associated with non-standard language forms thought of as less prestigious or "proper" than the standard. Linguists speak of both standard and non-standard (vernacular) varieties as equally complex, valid, and full-fledged forms of language. Lect avoids the problem in ambiguous cases of deciding whether two varieties are distinct languages or dialects of a single language.

Anthropological linguistics is the subfield of linguistics and anthropology which deals with the place of language in its wider social and cultural context, and its role in making and maintaining cultural practices and societal structures. While many linguists believe that a true field of anthropological linguistics is nonexistent, preferring the term linguistic anthropology to cover this subfield, many others regard the two as interchangeable.

Critical discourse analysis (CDA) is an interdisciplinary approach to the study of discourse that views language as a form of social practice. CDA combines critique of discourse and explanation of how it figures within and contributes to the existing social reality, as a basis for action to change that existing reality in particular respects. Scholars working in the tradition of CDA generally argue that (non-linguistic) social practice and linguistic practice constitute one another and focus on investigating how societal power relations are established and reinforced through language use. In this sense, it differs from discourse analysis in that it highlights issues of power asymmetries, manipulation, exploitation, and structural inequities in domains such as education, media, and politics.

<span class="mw-page-title-main">Speech community</span> Group of people who share expectations regarding linguistic usage

A speech community is a group of people who share a set of linguistic norms and expectations regarding the use of language. It is a concept mostly associated with sociolinguistics and anthropological linguistics.

In the field of sociology, cultural capital comprises the social assets of a person that promote social mobility in a stratified society. Cultural capital functions as a social relation within an economy of practices, and includes the accumulated cultural knowledge that confers social status and power; thus cultural capital comprises the material and symbolic goods, without distinction, that society considers rare and worth seeking. There are three types of cultural capital: (i) embodied capital, (ii) objectified capital, and (iii) institutionalised capital.

Performativity is the concept that language can function as a form of social action and have the effect of change. The concept has multiple applications in diverse fields such as anthropology, social and cultural geography, economics, gender studies, law, linguistics, performance studies, history, management studies and philosophy.

In sociolinguistics, prestige is the level of regard normally accorded a specific language or dialect within a speech community, relative to other languages or dialects. Prestige varieties are language or dialect families which are generally considered by a society to be the most "correct" or otherwise superior. In many cases, they are the standard form of the language, though there are exceptions, particularly in situations of covert prestige. In addition to dialects and languages, prestige is also applied to smaller linguistic features, such as the pronunciation or usage of words or grammatical constructs, which may not be distinctive enough to constitute a separate dialect. The concept of prestige provides one explanation for the phenomenon of variation in form among speakers of a language or languages.

<span class="mw-page-title-main">Sociology of language</span> Branch of sociology relating to language

Sociology of language is the study of the relations between language and society. It is closely related to the field of sociolinguistics, which focuses on the effect of society on language. One of its longest and most prolific practitioners was Joshua Fishman, who was founding editor of the International Journal of the Sociology of Language, in addition to other major contributions. The sociology of language studies society in relation to language, whereas sociolinguistics studies language in relation to society. For the former, society is the object of study, whereas, for the latter, language is the object of study. In other words, sociolinguistics studies language and how it varies based on the user's sociological background, such as gender, ethnicity, and socioeconomic class. On the other hand, sociology of language studies society and how it is impacted by language. As Trent University professor of global politics Andreas Pickel states, "religion and other symbolic systems strongly shaping social practices and shaping political orientations are examples of the social significance such languages can have." The basic idea is that language reflects, among several other things, attitudes that speakers want to exchange or that just get reflected through language use. These attitudes of the speakers are the sociologist's information.

An ethnolect is generally defined as a language variety that marks speakers as members of ethnic groups who originally used another language or distinctive variety. According to another definition, an ethnolect is any speech variety associated with a specific ethnic group. It may be a distinguishing mark of social identity, both within the group and for outsiders. The term combines the concepts of an ethnic group and dialect.

Variable rules analysis is a set of statistical analysis methods in linguistics that are commonly used in sociolinguistics and historical linguistics to describe patterns of variation between alternative forms in language use. It is also sometimes known as Varbrul analysis, after the name of a software package dedicated to carrying out the relevant statistical computations. The method goes back to a theoretical approach developed by the sociolinguist William Labov in the late 1960s and early 1970s, and its mathematical implementation was developed by Henrietta Cedergren and David Sankoff in 1974.

Variation is a characteristic of language: there is more than one way of saying the same thing in a given language. Variation can exist in domains such as pronunciation, lexicon, grammar, and other features. Different communities or individuals speaking the same language may differ from each other in their choices of which of the available linguistic features to use, and the same speaker may make different choices on different occasions.

Nativization is the process through which in the virtual absence of native speakers, a language undergoes new phonological, morphological, syntactical, semantic and stylistic changes, and gains new native speakers. This happens necessarily when a second language used by adult parents becomes the native language of their children. Nativization has been of particular interest to linguists, and to creolists more specifically, where the second language concerned is a pidgin.

Penelope "Penny" Eckert is Albert Ray Lang Professor Emerita of Linguistics at Stanford University. She specializes in variationist sociolinguistics and is the author of several scholarly works on language and gender. She served as the president of the Linguistic Society of America in 2018.

Gillian Elizabeth Sankoff is a Canadian-American sociolinguist, and professor emerita of linguistics at the University of Pennsylvania. Sankoff's notable former students include Miriam Meyerhoff.

<span class="mw-page-title-main">David Sankoff</span> Canadian scientist

David Sankoff is a Canadian mathematician, bioinformatician, computer scientist and linguist. He holds the Canada Research Chair in Mathematical Genomics in the Mathematics and Statistics Department at the University of Ottawa, and is cross-appointed to the Biology Department and the School of Information Technology and Engineering. He was founding editor of the scientific journal Language Variation and Change (Cambridge) and serves on the editorial boards of a number of bioinformatics, computational biology and linguistics journals. Sankoff is best known for his pioneering contributions in computational linguistics and computational genomics. He is considered to be one of the founders of bioinformatics. In particular, he had a key role in introducing dynamic programming for sequence alignment and other problems in computational biology. In Pavel Pevzner's words, "Michael Waterman and David Sankoff are responsible for transforming bioinformatics from a ‘stamp collection' of ill-defined problems into a rigorous discipline with important biological applications."

In the field of sociolinguistics, social network describes the structure of a particular speech community. Social networks are composed of a "web of ties" between individuals, and the structure of a network will vary depending on the types of connections it is composed of. Social network theory posits that social networks, and the interactions between members within the networks, are a driving force behind language change.

In sociolinguistics, covert prestige is a type of scenario in which nonstandard languages or dialects are regarded to be of high linguistic prestige by members of a speech community. This is in contrast to the typical case of linguistic prestige, wherein only the standard varieties of a speech community are considered prestigious.

Linguistic capital is a sociolinguistic term coined by French sociologist and philosopher Pierre Bourdieu. Bourdieu describes linguistic capital as a form of cultural capital, and specifically as the accumulation of a single person's linguistic skills that predetermines their position in society as delegated by powerful institutions. Cultural capital, on the other hand, is a conglomeration of knowledge, skills, and other cultural acquisitions, which is enhanced by educational or technical qualifications.

References

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  2. Bourdieu, Pierre (1977-12-01). "The economics of linguistic exchanges". Social Science Information. 16 (6): 645–668. doi:10.1177/053901847701600601. ISSN   0539-0184. S2CID   144528140.
  3. 1 2 Popp, Richard K. (January 2006). "Mass Media and the Linguistic Marketplace". Journal of Communication Inquiry. 30 (1): 5–20. doi:10.1177/0196859905281888. ISSN   0196-8599. S2CID   144525560.
  4. Trudgill, Peter (1974-02-22). The Social Differentiation of English in Norwich. CUP Archive. ISBN   9780521202640.
  5. Eckert, Penelope (1989-10-01). "The whole woman: Sex and gender differences in variation". Language Variation and Change. 1 (3): 245–267. doi: 10.1017/S095439450000017X . ISSN   1469-8021.
  6. "ELLO". www.ello.uos.de. Retrieved 2020-03-30.
  7. Sankoff, David (1978). Linguistic Variation: Models and Methods. London, New York [etc.]: Academic Press. pp. 239–250. ISBN   0126188505.