Strategy is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art of the general", which included several subsets of skills including military tactics, siegecraft, logistics etc., the term came into use in the 6th century C.E. in Eastern Roman terminology, and was translated into Western vernacular languages only in the 18th century. From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.
Henry Mintzberg is a Canadian academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, Quebec, Canada, where he has been teaching since 1968.
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."
SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.
A balanced scorecard is a strategy performance management tool – a well-structured report used to keep track of the execution of activities by staff and to monitor the consequences arising from these actions.
Coimbatore Krishnarao Prahalad was an Indian-American entrepreneur and author.
Strategic thinking is a mental or thinking process applied by an individual in the context of achieving a goal or set of goals. As a cognitive activity, it produces thought.
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
Vijay Govindarajan, popularly known as VG, is the Coxe Distinguished Professor at Dartmouth College's Tuck School of Business and Marvin Bower Fellow, 2015–16 at Harvard Business School. He is a Faculty Partner at the Silicon Valley Incubator Mach49. He worked as General Electric's innovation consultant and professor in residence from 2008 to 2010. He is a New York Times and Wall Street Journal best-selling author and a two-time winner of the McKinsey Award for the best article published in Harvard Business Review. VG was inducted into the Thinkers 50 Hall of Fame in 2019 for his life-long work dedicated to the field of management, strategy, and innovation. VG received Thinkers 50 Distinguished Achievement Awards in two different categories: Breakthrough Idea Award in 2011 and Innovation Award in 2019.
George Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School, London. Former professor and co-director of the Centre on China Innovation at China Europe International Business School (CEIBS). Other academic positions at Harvard, Georgetown, UCLA, Cambridge, London Business School. Now living in Boston and Maine, USA, and London. Former Dean of Rotterdam School of Management, Erasmus University. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. Also, author or co-author of Pioneers, Hidden Champions, Change Makers, and Underdogs: Lessons from China's Innovators (2019), China's Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy. Over 10,000 citations on Google Scholar. He serves on the editorial advisory boards of California Management Review, LRP and MIT Sloan Management Review. Boards of Hewnoaks Artist Colony (Maine) and MassOpera and Board of Advisors of Boston Lyric Opera. Chair of Research Advisory Committee, SKEMA Business School, France. Former board member of IDM, Glunz AG, Arlington Capital Management and Data Instruments, Inc., former advisory board member of Sonae SGPS and American University of Cairo Business School
Change management (CM) is a collective term for all approaches to prepare, support, and help individuals, teams, and organizations in making organizational change. It includes methods that redirect or redefine the use of resources, business process, budget allocations, or other modes of operation that significantly change a company or organization.
The Strategic Management Society (SMS) is a professional society for the advancement of strategic management. The society consists of nearly 3,000 members representing various backgrounds and perspectives from more than eighty different countries. Membership is composed of academics, business practitioners, and consultants. The society has been credited with being a factor in the development of strategic management as a legitimate field of scholarly endeavor. The SMS publishes the Strategic Management Journal, Strategic Entrepreneurship Journal and the Global Strategy Journal.
David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School (HBS).
Greg McKeown is an author, public speaker, leadership and business strategist.
Lynda Gratton a British organizational theorist, consultant, and Professor of Management Practice at London Business School and the founder of HSM Advisory, known for her work on organisational behaviour.
Yves Doz is a French academic. He is a professor of strategic management at INSEAD, where he holds the Solvay Chaired Professorship of Technological Innovation, and is a Fellow of CEDEP. His research interests focus on innovation, the strategy and organization of multinational corporations, strategic alliances, and on how business organizations can develop the capability to adapt quickly to changes in competitive environments. More recently, he has been working with a number of national governments on strategic adaptability and agility. He is the author of numerous books and articles, which include the first comprehensive book on strategic alliances, co-authored with Gary Hamel, and the Multinational Mission, co-authored with CK Prahalad.
Stuart Crainer is an author, editor, adviser and entrepreneur.
Des Dearlove is a British business journalist and management theorist, known for his work on the history and state-of-the-art of management theory.
Julian Birkinshaw is a British academic. He is Professor of Strategy and Entrepreneurship at the London Business School, where he is the Academic Director of the Deloitte Institute of Innovation and Entrepreneurship. He is the author of four books on management. In February 2024 he was appointed the Dean of Ivey Business School at Western University. He will assume the position starting 1 August 2024.
