Miami Ad School

Last updated
Miami Ad School
Miami Ad School in Miami, FL - front of main building.JPG
Front of the main building of Miami Ad School in Miami, FL featuring work from international street artists.
Type Private for-profit portfolio school
FoundersRon Seichrist, Pippa Seichrist
Location
Miami
,
Florida
,
United States

25°46′49″N80°08′26″W / 25.7804°N 80.1405°W / 25.7804; -80.1405
Website www.miamiadschool.com

Miami Ad School is a private for-profit portfolio school headquartered in Miami, Florida. The school was founded by Ron and Pippa Seichrist in 1993 in Miami Beach. [1] It has locations in four U.S. cities and affiliate schools in eight other countries. [2]

Contents

Foundation and programs

Miami Ad School was founded in 1993 by Ron Seichrist, a former creative director, [1] and his wife, Pippa, also a former creative director. [3] Miami Ad School's four US locations are accredited by the Council on Occupational Education, having initially been a candidate for accreditation in 1994, and received accreditation in 1995. [4] It has since been described as among "the most prestigious institutions of higher education" in the field of design. [5]

Among its programs, the school offers three-month Boot Camps for Strategic Planning and Social Media. [6] According to industry journal Adweek : "The facility operates in many ways like a traditional agency, in that students direct spots, write advertising copy, and learn to manage budgets." [1] In May 2012, the school also launched its professional training workshops to provide instruction on recent trends for advertising industry professionals. The program was launched in Brooklyn, New York. [7]

Notable campaigns

Classroom with walls of bluejeans. Miami Ad School in Miami, FL - classroom area.JPG
Classroom with walls of bluejeans.

In 2013, Miami Ad School students in the school's San Francisco campus created an ad campaign for The Trevor Project, highlighting the danger of the bullying of LGBT youth leading to suicide. [8] [9] Also in 2013, Miami Ad School students in New York developed "a fictional promotion for the New York Public Library that would leverage public transportation," allowing commuters to temporarily download excerpts from best-selling books. The proposal drew some interest from local libraries, and a similar promotion was eventually launched in train stations in Philadelphia. [10] In a similar campaign in 2014, "Miami Ad School students teamed up with Pandora to create the "Underground Stations" campaign highlighting subway musicians." [11]

In 2011, students developed a marketing campaign for a Russian vodka brand involving a virtual "Russian roulette," where four participants would provide their Facebook login details, with the "loser" having his Facebook account permanently deleted, and the "winners" being entered in a sweepstakes to win a trip to Russia. [12] [13]

In 2007, the school advertised its own programs by creating a magazine ad containing perforated trading cards representing famous advertising industry people, [14] and in 2010 it did so by creating its own bottled water brand, named "Smudge Slobber" after the founder's dog. [15]

Locations

United States

International

Related Research Articles

<span class="mw-page-title-main">Ogilvy (agency)</span> Advertising agency

Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

<span class="mw-page-title-main">The Interpublic Group of Companies</span> Advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

<i>Ad Age</i> Marketing magazine

Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.

<i>Adweek</i> Weekly American advertising trade publication that was first published in 1979

Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.

The Commercial Closet Association (CCA) was a New York City based non-profit organization, founded in 2001 to provide "training and best practices on the representation of" the lesbian, gay, bisexual and transgender (LGBT) community. It hoped to affect the $1.1 trillion annual worldwide advertising market. Its board announced its closure in 2009 after merging with the Gay & Lesbian Alliance Against Defamation (GLAAD).

<span class="mw-page-title-main">Think Before You Speak (campaign)</span>

The Think Before You Speak campaign is a television, radio, and magazine advertising campaign launched in 2008 and developed to raise awareness of the common use of derogatory vocabulary among youth towards lesbian, gay, bisexual, transgender, queer/questioning (LGBTQ) people. It also aims to "raise awareness about the prevalence and consequences of anti-LGBTQ bias and behaviour in America's schools." As LGBTQ people have become more accepted in the mainstream culture more studies have confirmed that they are one of the most targeted groups for harassment and bullying. An "analysis of 14 years of hate crime data" by the FBI found that gays and lesbians, or those perceived to be gay, "are far more likely to be victims of a violent hate crime than any other minority group in the United States". "As Americans become more accepting of LGBT people, the most extreme elements of the anti-gay movement are digging in their heels and continuing to defame gays and lesbians with falsehoods that grow more incendiary by the day," said Mark Potok, editor of the Intelligence Report. "The leaders of this movement may deny it, but it seems clear that their demonization of gays and lesbians plays a role in fomenting the violence, hatred and bullying we're seeing." Because of their sexual orientation or gender identity/expression, nearly half of LGBTQ students have been physically assaulted at school. The campaign takes positive steps to counteract hateful and anti-gay speech that LGBTQ students experience in their daily lives in hopes to de-escalate the cycle of hate speech/harassment/bullying/physical threats and violence.

<span class="mw-page-title-main">Alex Bogusky</span>

Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010. In July 2010, he retired from the advertising industry. In October 2010, he announced via Twitter that he would be leaving self-created post of "chief insurgent officer" at advertising holding company MDC Partners to now being the lead "insurgent in the new consumer revolution" at his new venture, FearLess Cottage. Bogusky has since returned to CP+B under the title "chief creative engineer." In January 2020 he announced that he will leave CPB gradually over the next couple of months.

Jason Zachary Haikara is an American businessman, marketing executive, and producer.

McKinney is an advertising agency based in Durham, North Carolina, with offices in Los Angeles, New York City, Dallas-Fort Worth, and Phoenix.

<span class="mw-page-title-main">YoungGuns International Award</span>

YoungGuns International Award is an annual global award show for young and emerging creative talent in the advertising and communication industry. The award recognizes the best young commercial practitioners and students across the fields of advertising, communication design, digital creative, advertising media and public relations from around the world. Entrants into the award must be aged 30 or under.

<span class="mw-page-title-main">Elf Yourself</span> American interactive website

Elf Yourself is an American interactive website where visitors upload faces of themselves or their friends and have the option to post the created video to other sites or save it as a personalized mini-film. Globally, over two billion elves have been created since the application was first introduced in 2006. The video and website were created by Evolution Bureau (EVB), in collaboration with New York company "Toy." for Office Max's holiday season advertising campaign.

The San Jose Group (SJG) is a privately held multicultural marketing and advertising agency based in Chicago. SJG is a member of the San Jose Network which operates 33 offices in 18 countries, serving 36 markets across the US and Latin America. The agency also operates SJ Public Relations (SJPR) and San Jose Consulting (SJC).

BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members.

VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.

<span class="mw-page-title-main">72andSunny</span> Advertising agency

72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, and Sydney. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners.

TubeMogul is an enterprise software company for brand advertising.

Michael E. Kassan is a digital media expert, entrepreneur, commentator, and adviser to media companies.

SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows.com, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.

Digiday is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo.

Wunderman was a New York City-based global digital agency. It was part of Young & Rubicam Brands and a member of international advertising group WPP Group.

References

  1. 1 2 3 Adweek , Volume 41, Issues 27-35, page 144, 2000.
  2. 1 2 3 4 Huber William Hurt, Harriett-Jeanne Hurt, Christian E. Burckel, The College Blue Book - Volume 4, 2004.
  3. ↑ Adweek , Volume 39, Issues 36-43, page 292, 1998.
  4. ↑ Council on Occupational Education Membership Directory Archived 2013-09-21 at the Wayback Machine .
  5. ↑ Waltraud Gerda Lassner, Management Consulting at Faculties of Design - Opportunities and Limitations, 2006, page 31.
  6. ↑ Brett Robbs, Deborah Morrison, Idea Industry: How to Crack the Advertising Career Code, page 65, 2008.
  7. ↑ Chris Campaner, "Miami Ad School Launches Workshop for Professionals Archived 2014-03-28 at the Wayback Machine ", April 24th, 2012, Adbuzz. Through partnerships with Florida International University and Furman University, students in the dual-enrollment programs can receive a Master's Degree granted by the university.
  8. ↑ Jennifer Faull, The Miami Ad School creates haunting ads for The Trevor Project, highlighting LGBT suicide, The Drum: Modern Marketing & Media. July 29, 2013.
  9. ↑ Sarah Karlan, Powerful Ad Campaign Aimed At Suicide Prevention Remind Us That “Words Can Kill”, BuzzFeed LGBT. July 29, 2013.
  10. ↑ Sheli McHugh, Kristen Yarmey, Near Field Communication: Recent Developments and Library Implications, 2014, page 29.
  11. ↑ Erik Oster, "Friday Odds and Ends Archived 2014-09-27 at the Wayback Machine ", September 26, 2014, Mediabistro.
  12. ↑ Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y, 2013, page 27.
  13. ↑ Allan J. Kimmel, Psychological Foundations of Marketing, 2012, page 77.
  14. ↑ Margo Berman, Street-Smart Advertising: How to Win the Battle of the Buzz, 2010, pages 205-206.
  15. ↑ Margo Berman, The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy, 2012, Chapter 8.
  16. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Miami Ad School (2018). "Explore our locations" . Retrieved December 30, 2018.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.