 | This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
| This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
Niche Blogging is a subset of blogging in general. The first blog is widely attributed to Links.net , created by then-student Justin Hall in 1994 as an online diary or weblog. Weblog was shortened to "blog". The growth of blogs led to Pyra Labs developing a Content Management System (CMS), August 1999, to easily create and edit blogs called Blogger. Blogger was acquired by Google in 2003, and later became Blogspot.
Blogs were used to a record a broad range of personal experiences and general topics. As blogs increased in popularity, so did the number of blogs. As the number of blogs increased the scope of blogs decreased.
As the internet matured, bloggers realized that blogspecialization led to better engagement and audience loyalty. They started narrowing their focus, creating blogs dedicated to specific interests, industries, or demographics. These focused blogs became niche blogs. These specialized blogs provided valuable content tailored to niche audiences. These niche audiences grew into niche markets .
Amazon was founded by Jeff Bezos, 1995. Amazon, looking to cut customer acquisition costs and increase sales, developed the amazon affiliate marketing program, 1996. The program was to recruit new people to sell everything that new virtual store fronts brought in to earn a commission. New niche blogs were eager to capitalize on this opportunity.
A common monetization strategy that drove the rise of niche blogs was the incorporation of affiliate marketing links, similar to Amazon's affiliate program. As niche blogs gained traction and attracted substantial online traffic, the most popular ones were able to capitalize on this by embedding relevant affiliate links within their content. The higher the traffic to these thriving niche blogs, the greater the potential revenue generated through clicked affiliate links and subsequent product sales or signups from their targeted audiences.
Google AdSense was introduced in 2003. Niche blogs with traffic were provided with an opportunity to place product or service advertisements on their posts. These advertisements are paid based on the number of clicks generated to the sponsoring product. This advertising earned the moniker of pay-per-click.
The ease of entrance into niche blogging has given rise to its popularity. The normal barriers to creating a business including high startup costs, have been eliminated. Barriers like cost, technology, and content generation have been reduced. These simplifications have also led many seniors to consider niche blogging to supplement their retirement income. [1]
Niche blogging operations can be highly cost-effective compared to traditional brick-and-mortar businesses. Bloggers can leverage free hosting platforms like WordPress , Blogger, and Tumblr to minimize overhead expenses. For those willing to invest, purchasing a domain name or self-hosting a blog comes at a relatively low cost. The popularity of self-hosted blogs is driven in part by Google's consideration of website speed as a ranking factor, prompting SEO experts to recommend hosting blogs on high-quality servers for optimal performance.
From a business perspective, niche blogs serve as an effective marketing tool due to their less sales-oriented nature. Rather than solely pitching products, niche blogs provide valuable content tailored to their audiences, fostering product and brand awareness naturally. As a result, companies across various industries have embraced niche blogs as a complementary addition to their primary websites. [2]
Niche bloggers generate revenue by catering to specific target audiences within their niche, whether fellow professionals in a particular industry or potential customers. The choice of target audience shapes the topics bloggers cover and the manner in which they present and promote their content. [3]
When executed effectively, niche blogs can deliver lucrative revenue streams for their creators. These income opportunities range from supplemental earnings to cover monthly expenses to substantial amounts potentially exceeding a full-time job salary. The profitability of niche blogs stems from their ability to target audiences closer to the final stage of the purchase funnel, making them more receptive to relevant products or services.
A blog is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog.
The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social networking service in which everyday authors can publish their opinions and views.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. The term is often used loosely, with no definition or an arbitrary definition, but precise definitions are possible.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
This is a list of blogging terms. Blogging, like any hobby, has developed something of a specialized vocabulary. The following is an attempt to explain a few of the more common phrases and words, including etymologies when not obvious.
Corporate blog is a blog that is published and used by an organization, corporation, etc. to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Although there are many different types of corporate blogs, most can be categorized as either external or internal.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
An internet celebrity is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience. Internet celebrities are often found on large online platforms such as YouTube, Instagram, and TikTok, which primarily rely on user-generated content.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, and development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general.
Health blogs are niche blogs that cover health topics, events and/or related content of the health industry and the general community.
VigLink is a San Francisco-based, outbound-traffic monetization service for publishers, forums, and bloggers. VigLink specializes in in-text advertising and marketing. VigLink CEO Oliver Roup founded the company in March 2009.
Skimlinks is a content monetisation platform for online publishers. It specializes in automatically generating affiliate product links from content creators' commerce content, from which the content creators earn money.
Food blogging is a feature of food journalism interlinking a gourmet interest in food, blog writing, and food photography. Food blogs are generally written by food enthusiasts, often referred to as "foodies" and can be used commercially by the blogger to earn a profit. The first food blog launched in July 1997 as a running feature on the Chowhound website. Titled "What Jim Had for Dinner", Chowhound founder Jim Leff cataloged his daily eating.
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brands endorse them to attend fashion shows, parties, designer dinners and exclusive trips and to wear their clothes on social media. If a salary has been involved, the influencer may be required to label such posts as paid or sponsored content. Before social media "they would have been called 'It girls'".
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held mostly between Google, Facebook, Amazon, and Microsoft. These companies earn revenue through online advertising but also have initiated pathways for individual users and social media influencers to earn an income. Individuals and businesses can earn advertising revenue through advertising networks such as Google AdSense, YouTube monetization, or Outbrain.
