Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.
Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization.
A personalised (or personalized) stamp is a postage stamp on which, for a fee, an image and/or text of the purchaser's choosing may be placed. The stamps vary from country to country, and while some are normal stamps with a personalised label on the left attached by perforations, elsewhere the stamps are more properly regarded as one-piece personalised meter stamps with a colourful design next to the indicia. Stamps produced by Zazzle.com for the United States, for instance, are one-piece, self-adhesive with die cut margins to emulate perforations, and visually very similar to normal United States postage stamps, except for the addition of an information-based indicia (IBI) encoded by little black and white squares along one edge. A serial number appears next to the IBI.
Mail merge consists of combining mail and letters and pre-addressed envelopes or mailing labels for mass mailings from a form letter.
Personalization consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location. Various organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization acts as a key element in social media and recommender systems. Personalization influences every sector of society — be it work, leisure, or citizenship.
Variable data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.
Mark Twain's (Burlesque) Autobiography and First Romance is an 1871 book by American author Mark Twain. Published by Sheldon & Co. in 1871, the book consists of two short stories: "A Burlesque Autobiography", which first appeared in Twain's Memoranda contributions to The Galaxy, and "First Romance", which originally appeared in The Express in 1870.
Google Personalized Search is a personalized search feature of Google Search, introduced in 2004. All searches on Google Search are associated with a browser cookie record. When a user performs a search, the search results are not only based on the relevance of each web page to the search term, but also on which websites the user visited through previous search results. This provides a more personalized experience that can increase the relevance of the search results for the particular user. Such filtering may also have side effects, such as the creation of a filter bubble.
My Monopoly is a service offered to citizens of the United Kingdom by the company Hasbro. The service was designed to allow a user of the My Monopoly website to create a personalized Monopoly game set, which can then be ordered and made for that person. The service was developed by Monitor Media Ltd and introduced in 2002. There were two versions of My Monopoly: the Traditional version; and the Here and Now version, which was introduced in 2005 and discontinued in 2006.
Animals of the Bible is a book illustrated by Dorothy P. Lathrop with text compiled by Helen Dean Fish from the Bible. Released by J. B. Lippincott Company, it was the first recipient of the Caldecott Medal for illustration in 1938.
Little White Lies is a British, internationally distributed, movie magazine and website. It is published by London-based media company TCOLondon, who also publish the DIY culture magazine Huck.
Customerization is the customization of products or services through personal interaction between a company and its customers. A company is customerized when it is able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis. CUSTOMERization means identifying and serving what you perceive as your optimal customers. Customerization requires a company to shift its marketing model from seller-oriented to buyer-oriented. The goal is to help customers better identify what they want. Customerization enables companies to have the ability to adapt personalization and one-to-one marketing initiatives for the digital marketing environment. Customerization uses a “build-to-order” mass customization process to deliver a product or service that fits the needs of the customer. It is a critical aspect of the emerging new marketing paradigm.
Transpromotional ("transpromo") is a compound expression formed from the words "transaction" and "promotional". By adding relevant messages, companies can piggyback promotion or even advertising onto existing transaction-related documents, such as statements, invoices, or bills. Transpromotional documents combine CRM and data mining technology with variable data printing and location intelligence.
Nike By You is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom, Italy, France, Japan, Spain, Germany, China, USA, Canada and Australia.
Variable-data publishing (VDP) is a term referring to the output of a variable composition system. While these systems can produce both electronically viewable and hard-copy (print) output, the "variable-data publishing" term today often distinguishes output destined for electronic viewing, rather than that which is destined for hard-copy print.
The Old English Hexateuch, or Aelfric Paraphrase, is the collaborative project of the late Anglo-Saxon period that translated the six books of the Hexateuch into Old English, presumably under the editorship of Abbot Ælfric of Eynsham. It is the first English vernacular translation of the first six books of the Old Testament, i.e. the five books of the Torah and Joshua. It was probably made for use by lay people.
Personera is a technology startup based in Cape Town, South Africa. It allows the use of variable data printing technology to create customized on-demand print products that are personalized with a user's Facebook content. These products are printed by commercial printers and delivered.
Knowledge-based configuration, also referred to as product configuration or product customization, is an activity of customising a product to meet the needs of a particular customer. The product in question may consist of mechanical parts, services, and software. Knowledge-based configuration is a major application area for artificial intelligence (AI), and it is based on modelling of the configurations in a manner that allows the utilisation of AI techniques for searching for a valid configuration to meet the needs of a particular customer.
The following outline is provided as an overview of and topical guide to books:
News360 was a personalized news aggregation app for smartphones, tablets and the web. It attempted to learn a user's interests by analyzing their interaction with news stories on the app and using semantic analysis and natural language processing to create an Interest Graph and construct a unique feed of relevant content for each user. The app claims an audience of more than 4 million users.
