 | |
| Type | Energy drink |
|---|---|
| Manufacturer | Monster drink |
| Country of origin | United States |
| Introduced | 2019 [1] |
| Website | reignbodyfuel |
Reign Total Body Fuel is an American energy drink that was introduced in 2019 by the Monster Beverage Corporation. [2] [3] It is available in 16 flavors. [4] Its markets are North America, South America and Europe.
In 2019, VPX Sports filed a lawsuit against Monster Beverage for infringing on their trademark. [5] In 2021, Monster won the trade dress lawsuit. [6]
In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted. [7]
In 2021, the talent agency Viral Nation partnered with Reign, along with other brands, for Anthony Hamilton Jr. [8]
Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. The sweet soda is similar to root beer, but with a bitter aftertaste. It is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine.
Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. Sinсe its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12 billion in 2023.
The Coca-Cola Company is an American multinational corporation founded in 1892. It produces Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Frosted Flakes breakfast cereal, appearing on its packaging and advertising. After the original Kellogg Company spun off its North American cereal business in late 2023, the mascot is owned by WK Kellogg Co in the U.S., Canada, and Caribbean markets and by Kellanova in the rest of the world. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Since Tony's debut in 1952, the character has spanned several generations and has become a breakfast cereal icon.
Monster Energy is an energy drink that was created by Hansen Natural Company in April 2002. As of 2022, Monster Energy had a 30.1% share of the American energy drink market, the second-highest after Red Bull.
Fruitopia is a fruit-flavored drink introduced by the Coca-Cola Company's successful Minute Maid brand in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Minute Maid to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid-1990s before enduring lagging sales by the decade's end. While still available in Canada and Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years. However, select flavors have since been revamped under Minute Maid. Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald's restaurant locations in the United States, which carry the drink to this day.
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Supplying Demand, Inc., doing business as Liquid Death, is a canned water company founded by Mike Cessario. Its tagline is "murder your thirst". The drink is sold in a 16.9 US fl oz (500 ml) "tallboy" drink can and a 19.2 US fl oz (570 ml) can. As of 2023, its water is canned by Wilderness Asset Holdings LLC in Virginia, US. The drink began selling to consumers on its website in January 2019. As of October 2022, the company is valued at $700 million, though according to Dan Primack of Axios, the valuation could be viewed "skeptically" as it was an insider-led round. As of 2024, Liquid Death has 14 flavors.
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States. Four Loko's recipe formerly included caffeine. Phusion operates as Drink Four Brewing Company. Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Ecuador, Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe. The name "Four" is derived from the original drink having four "key ingredients".
NOS is an energy drink sold in 16-and-24-US-fluid-ounce cans. The drink was also distributed in a bottle designed to look like a NOS tank but this bottle has been discontinued. Formerly a property of the Coca-Cola Company, it is currently produced by Monster Beverage and licensed by Holley Performance, which owns the trademark. NOS contains 160 mg of caffeine, with an unknown amount of taurine and guarana. L-Theanine was removed as a "CMPLX6" ingredient in 2016, with inositol becoming listed as one of the six featured ingredients on the can. NOS Energy is currently available in Original, GT Grape, and Sonic Sour.
Cocaine, also known as No Name, is a highly caffeinated energy drink distributed by Redux Beverages. It contains more caffeine than rival energy drinks Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.
Bang Energy is an American brand of energy drinks made by Vital Pharmaceuticals, a corporation located in Florida. As of 2020, Bang was the fifth highest selling energy drink in the United States, behind Monster, Red Bull,Rockstar Energy and Reign Energy.
Blue Sky Beverage Company was a beverage company that produced soft drinks and energy drinks. It is a wholly owned subsidiary of the Monster Beverage Corporation. The company was established in Santa Fe, New Mexico, in 1980, where it remained until it was purchased by Monster in 2000. Coca-Cola North America took ownership of Blue Sky Sodas, Hansen’s Juice Products, Hansen’s Natural Sodas, Hubert’s Lemonade, Peace Tea and other non-energy drink brands as part of Coke’s partnership with Monster Beverage Corp on Jun 12, 2015. Blue Sky Beverage Company now operates out of Corona, California. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.
CytoSport is an American manufacturer of sports-oriented nutritional products, or "supplements" based in Benicia, California. It is a subsidiary of PepsiCo organized under the Gatorade line of products, and is primarily known for its line of Muscle Milk protein supplement products, primarily in the form of ready-to-drink beverages and powders. In Canada, the product is branded as Muscle Mlk, a modification required in Canada to avoid confusion with milk. CytoSport also formerly produced supplemental products under the Monster Milk and CytoMax brands.
Twin Peaks is an American chain of sports bars and restaurants based in Lewisville, Texas, which has been described as an "ultimate sports lodge" and breastaurant along with similar chains. The chain is known for having its waitresses, primarily young women and typically referred to as "Twin Peaks Girls", dress in revealing uniforms that consist of cleavage- and midriff-revealing red plaid tops, as well as khaki shorts or denim short shorts. At other times, waitresses wear revealing seasonal or themed outfits. Restaurants are decorated in the theme of a wilderness lodge and serve a mix of American, Southwest and Southern cuisines as well as alcohol. The chain's slogan is "Eats. Drinks. Scenic Views."
Bodyarmor SuperDrink is an American sports drink brand owned by The Coca-Cola Company. Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".
White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors.
