Rhetoric is the art of persuasion, which along with grammar and logic, is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers use to inform, persuade, or motivate their audiences.
Synecdoche is a type of metonymy; it is a figure of speech in which a term for a part of something is used to refer to the whole, or vice versa. The term is derived from Ancient Greek συνεκδοχή (sunekdokhḗ) 'simultaneous understanding'.
Marcus Fabius Quintilianus was a Roman educator and rhetorician born in Hispania, widely referred to in medieval schools of rhetoric and in Renaissance writing. In English translation, he is usually referred to as Quintilian, although the alternate spellings of Quintillian and Quinctilian are occasionally seen, the latter in older texts.
Isocrates was an ancient Greek rhetorician, one of the ten Attic orators. Among the most influential Greek rhetoricians of his time, Isocrates made many contributions to rhetoric and education through his teaching and written works.
Elocution is the study of formal speaking in pronunciation, grammar, style, and tone as well as the idea and practice of effective speech and its forms. It stems from the idea that while communication is symbolic, sounds are final and compelling. It came into popularity in England in the eighteenth and nineteenth centuries and in America during the nineteenth century. It benefited both men and women in different ways but overall the concept was there to teach both how to become better, more persuasive speakers, standardize errors in spoken and written English, as well as the beginnings of the formulation of argument were discussed here.
Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion alongside pathos and logos. It gives credit to the speaker, or the speaker is taking credit.
Elocutio is a Latin term for the mastery of rhetorical devices and figures of speech in Western classical rhetoric. Elocutio or style is the third of the five canons of classical rhetoric that concern the craft and delivery of speeches and writing.
Aristotle's Rhetoric is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric.
Geoffrey of Vinsauf is a representative of the early medieval grammarian movement, termed preceptive grammar for its interest in teaching the ars poetica.
Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms, including text, images, videos, and software. Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments. This has expanded the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology.
Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
Richard McKeon was an American philosopher and longtime professor at the University of Chicago. His ideas formed the basis for the UN's Universal Declaration of Human Rights.
Institutio Oratoria is a twelve-volume textbook on the theory and practice of rhetoric by Roman rhetorician Quintilian. It was published around year 95 AD. The work deals also with the foundational education and development of the orator himself.
The Rhetoric to Alexander is a treatise traditionally attributed to Aristotle. It is now generally believed to be the work of Anaximenes of Lampsacus.
Cypriano Soarez y Herrera, S.J. (1524–1593) was a sixteenth-century Spanish Jesuit who wrote De Arte Rhetorica, the first Jesuit rhetoric textbook.
In classical rhetoric, figures of speech are classified as one of the four fundamental rhetorical operations or quadripartita ratio: addition (adiectio), omission (detractio), permutation (immutatio) and transposition (transmutatio).
Declamation is an artistic form of public speaking. It is a dramatic oration designed to express through articulation, emphasis and gesture the full sense of the text being conveyed.
Aphelia is a plainness of writing or speech. Aphelia is used to explain or teach rather than to entertain or elicit an emotional response.
Feminist rhetoric emphasizes the narratives of all demographics, including women and other marginalized groups, into the consideration or practice of rhetoric. Feminist rhetoric does not focus exclusively on the rhetoric of women or feminists, but instead prioritizes the feminist principles of inclusivity, community, and equality over the classic, patriarchal model of persuasion that ultimately separates people from their own experience. Seen as the act of producing or the study of feminist discourses, feminist rhetoric emphasizes and supports the lived experiences and histories of all human beings in all manner of experiences. It also redefines traditional delivery sites to include non-traditional locations such as demonstrations, letter writing, and digital processes, and alternative practices such as rhetorical listening and productive silence. According to author and rhetorical feminist Cheryl Glenn in her book Rhetorical Feminism and This Thing Called Hope (2018), "rhetorical feminism is a set of tactics that multiplies rhetorical opportunities in terms of who counts as a rhetor, who can inhabit an audience, and what those audiences can do." Rhetorical feminism is a strategy that counters traditional forms of rhetoric, favoring dialogue over monologue and seeking to redefine the way audiences view rhetorical appeals.
Catacosmesis is the Greek word for "to set in order". In rhetoric, it refers to a device in which there is a descending order of words or phrases, either in order of importance, dignity or time, and either abrupt or gradual. It is considered to be synonymous with anticlimax. The opposite of catacosmesis is auxesis when used to refer to climax, wherein a series of clauses has increasing, rather than decreasing, force. Catacosmesis is distinct from bathos because the former is a relative term, requiring that a phrase or word is proceeded by something greater in dignity, time, or some other metric, whereas bathos may apply to an entire work, text, or speech, with no major changes in dignity.
