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Thums Up is a brand of cola in India. The logo is a red thumbs up. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi.
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups. The company produces Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton. In 1889, the formula and brand were sold for $2,300 to Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.
Limca is a lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours.
Gold Spot was one of the three brands of carbonated soft drink started in India by Parle Bisleri under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola. PepsiCo had already left the Indian market in 1962 due to slow sales. Gold Spot was introduced along with Thums Up and Limca.
Maaza is a Coca-Cola fruit drink brand from India and marketed in the Middle East, Africa, Eastern Europe and Asia. Its most popular drink is its mango fruit drink.
Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime. It is accompanied by Coca-Cola Light with Citra in Mexico and Japan, and Diet Coke with Citra in Labasa.
Limca Book of Records is an annual reference book published in India documenting world records held by Indians. The world records achieved by humans are further categorised in education, literature, agriculture, medical science, business, sports, nature, adventure, radio and cinema.
Parle Agro Private Limited is an Indian company that owns Frooti, Appy, LMN, Hippo and Bailley brands.
Bisleri International is an Indian brand of bottled water formed in 1969 by Jayantilal Chauhan and Felice Bisleri. Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks. The company conducts business across India and neighbouring countries. The company sells bottled water and flavoured drinks.
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India. Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite.
Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India. It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca. As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India and as of 2011, the company had a turnover of ₹3.5 billion (US$49 million).
Parle Products Private Limited is an Indian food products company. It owns the famous biscuit brand Parle-G. In 2019, it had a dominant share of 7% of the global biscuit market but in the last few months the brand grew by leaps and bounds and as of 2020, it has a 50% dominant share of the global biscuit market. As of 2020, as per Nielsen, it is the largest selling biscuit brand in the world.
Duke and Sons Pvt. Ltd was established in 1889 in Bombay, India, as a company that manufactured aerated waters, and fruit drinks. It was originally owned by the Pandole family, a well-known Parsi business name. Duke and Sons was founded by Dinshwaji Cooverji Pandole. The company used to manufacture Tango, Raspberry, Ginger, Pineapple, Lemonade and Mangola drinks under the Duke's brand. The Pandole family ran the company until 1994, when it was sold to PepsiCo. When sold, Duke's had a 55% market share in the segments it operated in Mumbai and Maharashtra.
Duke's Lemonade is a lemon based aerated drink marketed in India since 1889. The brand has a strong presence in western India. Originally owned by Duke and Sons, the brand was sold to PepsiCo in 1994. Pepsico phased out most drinks under the Duke's brand in 2004, though it retained Duke's Lemonade. Not only was Duke's Lemonade retained, in the same year Pepsico launched a new advertisement campaign in Mumbai to promote the brand, with a new tagline, "takatak taajgi".
Double Seven was an Indian soft drink brand. It was manufactured and marketed by the Indian government after Coca-Cola quit the Indian market in 1977 due to changes in government policies. Double Seven was launched at the annual trade fair at Pragati Maidan, New Delhi as a gift by the then ruling Janata Party.
Natural Ice Cream is an Indian ice cream brand owned by Mumbai-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan S Kamath who opened its first store at Juhu, Vile Parle (Mumbai) in 1984. The company manufactures under Kamaths Ourtimes and retail operations under its subsidiary company Kamaths Natural Retail Pvt. Ltd. Kamaths Ourtimes is an ISO 22000:2005 certified company. The 2017 rebranding effort, which established the ‘Taste the Original’ tagline, was aimed at setting it apart from me-too brands popping up. On completing 2 Years in the brand launched an experiential concept store in Juhu named Naturals Now, which serves freshly churned ice cream straight out of the churner.
Coca-Cola India is the Indian version of the renowned Coca-Cola company, the Consumer goods firm known across the globe,
The Plachimada Coca-Cola Struggle was a series of protests to close the Coca-Cola factory in the village of Plachimada, Palakkad District, Kerala in the early 2000s. Villagers noted that soon after the factory opened, their wells started to run dry and the available water turned contaminated and toxic. Soon, waste from the factory was passed off to farmers in the area as fertiliser.
References
- ↑ "Bisleri to register Maaza brand in eastern Europe". The Hindu Business Line . 16 September 2008. Retrieved 15 August 2012.
- ↑ "Southside story". The Hindu Business Line . 21 February 2002. Retrieved 15 August 2012.
- ↑ "Coca-Cola to relaunch RimZim of '80s". The Times of India . 15 August 2012. Retrieved 15 August 2012.
