Roycroft

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Roycroft Campus
Roycroft Copper Shop.jpg
The Copper Shop, first building of the Roycroft Campus to be restored
LocationMain and South Grove St., East Aurora, New York
Nearest city Buffalo
Coordinates 42°46′04″N78°37′04″W / 42.76778°N 78.61778°W / 42.76778; -78.61778
Built1895
NRHP reference No. 74001236
Significant dates
Added to NRHPNovember 8, 1974 [1]
Designated NHLFebruary 26, 1986 [2]

Roycroft was a reformist community of craft workers and artists which formed part of the Arts and Crafts movement in the United States. Elbert Hubbard founded the community in 1895, in the village of East Aurora, New York, near Buffalo. Participants were known as Roycrofters. The work and philosophy of the group, often referred to as the Roycroft movement, had a strong influence on the development of American architecture and design in the early 20th century.

Contents

History

Golding Pearl letterpress used by the Roycrofters Roycroft printing press.jpg
Golding Pearl letterpress used by the Roycrofters

The name "Roycroft" was chosen after the printers, Samuel and Thomas Roycroft, who made books in London from about 1650–1690. The word roycroft had a special significance to Elbert Hubbard. Hubbard believed "roycroft" meant "king's craft" in French. [3] In guilds of early modern Europe, king's craftsmen were guild members who had achieved a high degree of skill and therefore made things for the King. The Roycroft insignia was borrowed from the monk Cassiodorus, a 13th-century bookbinder and illuminator.

Elbert Hubbard had been influenced by the ideas of William Morris on a visit to England. [4] He was unable to find a publisher for his book Little Journeys, so inspired by Morris's Kelmscott Press, decided to set up his own private press to print the book himself, founding Roycroft Press.

His championing of the Arts and Crafts approach attracted a number of visiting craftspeople to East Aurora, and they formed a community of printers, furniture makers, metalsmiths, leathersmiths, and bookbinders. A quotation from John Ruskin formed the Roycroft "creed":

A belief in working with the head, hand and heart and mixing enough play with the work so that every task is pleasurable and makes for health and happiness.

The inspirational leadership of Hubbard attracted a group of almost 500 people by 1910, and millions more knew of him through his essay A Message to Garcia .

A door of the Chapel (not a religious building but a guild hall) A door of the Chapel, Roycroft Campus.jpg
A door of the Chapel (not a religious building but a guild hall)

The Roycroft Press is also credited for publishing partner publications, such as Carl Lothar Bredemeier's The Buffalo Magazine for Arts in 1920. [5]

In 1915 Hubbard and his wife, noted suffragist Alice Moore Hubbard, died in the sinking of RMS Lusitania, and the Roycroft community went into a gradual decline. Following Elbert's death, his son Bert took over the business. In attempts to keep his father's business afloat, Bert proposed selling Roycroft's furniture through major retailers. Sears & Roebuck eventually agreed to carry the furniture, but this was only a short lived success. [6]

Fourteen original Roycroft buildings are located in the area of South Grove and Main Street in East Aurora. Known as the "Roycroft Campus", this rare survival of an art colony was awarded National Historic Landmark status in 1986. [2] [7] [8]

The Elbert Hubbard Roycroft Museum, housed in the George and Gladys Scheidemantel House, in East Aurora is the main collection and research centre for the work of the Roycrofters.

Roycroft Inn

Roycroft Inn, Lobby bar, Roycroft Campus Roycroft Inn, Lobby bar, Roycroft Campus.jpg
Roycroft Inn, Lobby bar, Roycroft Campus

Part of the Roycroft Campus, the Inn is a hotel with a restaurant and lobby bar across the street from the primary buildings. It first opened for visitors in 1905 and in 1986, as part of the Roycroft Campus, became a National Historic Landmark. A nine year restoration was completed in 1995, with funding from the Margaret L. Wendt Foundation; the total cost was $8 million. [9] At that time, the facility re-opened. The Salon area contains restored murals by Roycroft artist Alexis Jean Fournier. [10]

Famous Roycrofters

See also

Related Research Articles

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<span class="mw-page-title-main">Aurora, Erie County, New York</span> Town in New York, United States

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Elbert Green Hubbard was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Hubbard is known best as the founder of the Roycroft artisan community in East Aurora, New York, an influential exponent of the Arts and Crafts movement.

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<i>A Message to Garcia</i> 1899 essay by Elbert Hubbard

A Message to Garcia is a widely distributed essay written by Elbert Hubbard in 1899, expressing the value of individual initiative and conscientiousness in work. The essay's primary example is a dramatized version of a daring escapade performed by an American soldier, First Lieutenant Andrew S. Rowan, just before the Spanish–American War. The essay describes Rowan carrying a message from President William McKinley to "Gen. Calixto García, a leader of the Cuban insurgents somewhere in the mountain fastnesses of Cuba—no one knew where". The essay contrasts Rowan's self-driven effort against "the imbecility of the average man—the inability or unwillingness to concentrate on a thing and do it".

The point I wish to make is this: McKinley gave Rowan a letter to be delivered to Garcia; Rowan took the letter and did not ask, "Where is he at?" By the Eternal! there is a man whose form should be cast in deathless bronze and the statue placed in every college of the land. It is not book-learning young men need, nor instruction about this and that, but a stiffening of the vertebrae which will cause them to be loyal to a trust, to act promptly, concentrate their energies: do the thing—"Carry a message to Garcia!"

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<span class="mw-page-title-main">Alice Moore Hubbard</span> American activist (1861–1915)

Alice Moore Hubbard was a noted American feminist, writer, and, with her husband, Elbert Hubbard was a leading figure in the Roycroft movement – a branch of the Arts and Crafts Movement in England with which it was contemporary. Moore Hubbard served as the general manager for the collective, along with managing the Roycraft Inn. She was also the principal of Roycroft School for Boys.

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References

  1. "National Register Information System". National Register of Historic Places . National Park Service. January 23, 2007.
  2. 1 2 "Roycroft Campus". National Historic Landmark summary listing. National Park Service. September 18, 2007. Archived from the original on September 11, 2009.
  3. "Elbert G. Hubbard: Roycroft Arts and Crafts by John H. Martin". www.crookedlakereview.com. Retrieved April 3, 2022.
  4. Koch, Robert (January 1967). "Elbert Hubbard's Roycrofters as Artist-Craftsmen". Winterthur Portfolio. 3: 67–82. doi:10.1086/495764. ISSN   0084-0416. S2CID   162706305.
  5. Publications, Volume 24. Buffalo, NY: Buffalo Historical Society. 1920. p. 384.
  6. "Elbert Hubbard - The Man". Roycroft.org. Archived from the original on July 29, 2014. Retrieved December 17, 2015.
  7. ""Roycroft Campus", July 1985, by Carolyn Pitts (National Register of Historic Places Inventory-Nomination)" (pdf). National Park Service. July 1985.
  8. "Roycroft Campus--Accompanying 3 photos, exterior, from 1973. (National Register of Historic Places Inventory-Nomination)" (pdf). National Park Service. July 1985.
  9. SCHULMAN, JAMES HEANEY AND PAUL CARROLL, PAUL CARROLL, PAUL CARROLL AND GENE WARNER, PAUL CARROLL AND SUSAN (April 30, 1995). "RESTORED ROYCROFT INN TO REOPEN E. AURORA LANDMARK REBORN IN $8 MILLION RENOVATION". Buffalo News. Retrieved April 3, 2022.{{cite web}}: CS1 maint: multiple names: authors list (link)
  10. https://roycroftinn.com/our-history/, Our History

Further reading