Rumor

Last updated

A 1930s Works Progress Administration poster depicts a man with WPA shovel attacking a wolf labeled 'rumor'. WPA-Rumor-Poster.jpg
A 1930s Works Progress Administration poster depicts a man with WPA shovel attacking a wolf labeled 'rumor'.

A rumor (American English), or rumour (British English; see spelling differences; derived from Latin rumorem 'noise'), is "a tall tale of explanations of events circulating from person to person and pertaining to an object, event, or issue in public concern." [1]

Contents

In the social sciences, a rumor involves a form of a statement whose veracity is not quickly or ever confirmed. In addition, some scholars have identified rumor as a subset of propaganda. Sociology, psychology, and communication studies have widely varying definitions of rumor. [2]

Rumors are also often discussed with regard to misinformation and disinformation (the former often seen as simply false and the latter seen as deliberately false, though usually from a government source given to the media or a foreign government). [3]

Early work

French and German social science research on rumor locates the modern scholarly definition of it to the pioneering work of the German William Stern in 1902. [4] Stern experimented on rumor involving a "chain of subjects" who passed a story from "mouth to ear" without the right to repeat or explain it. He found that the story was shortened and changed by the time it reached the end of the chain. His student was another pioneer in the field, Gordon Allport.

The experiment is similar to the children's game Chinese whispers.

A Psychology of Rumor (1944)

"A Psychology of Rumor" was published by Robert H. Knapp  [ fr ] in 1944, in which he reports on his analysis of over one thousand rumors during World War II that were printed in the Boston Herald's "Rumor Clinic" Column. He defines rumor as

a proposition for belief of topical reference disseminated without official verification. So formidably defined, rumor is but a special case of informal social communications, including myth, legend, and current humor. From myth and legend it is distinguished by its emphasis on the topical. Where humor is designed to provoke laughter, rumor begs for belief. [5]

Knapp identified three basic characteristics that apply to rumor:

  1. they're transmitted by word of mouth;
  2. they provide "information" about a "person, happening, or condition"; and
  3. they express and gratify "the emotional needs of the community."

Crucial to this definition and its characteristics is the emphasis on transmission (word of mouth, which then was heard and reported in the newspaper); on content ("topical" means that it can somehow be distinguished from trivial and private subjects—its domain is public issues); and on reception ("emotional needs of the community" suggests that though it is received by an individual from an individual, it is not comprehended in individual but community or social terms).

Based on his study of the newspaper column, Knapp divided those rumors into three types:

  1. Pipe dream rumors: reflect public desires and wished-for outcomes (e.g. Japan's oil reserves were low and thus World War II would soon end).
  2. Bogie or fear rumors reflect feared outcomes (e.g. An enemy surprise attack is imminent).
  3. Wedge-driving rumors intend to undermine group loyalty or interpersonal relations (e.g. American Catholics were seeking to avoid the draft; German-Americans, Italian-Americans, Japanese-Americans were not loyal to the American side).

Knapp also found that negative rumors were more likely to be disseminated than positive rumors. These types also differentiate between positive (pipe dream) and negative (bogie and wedge-driving) rumors.

The Psychology of Rumor (1947)

In the 1947 study, The Psychology of Rumor, Gordon Allport and Leo Postman concluded that, "as rumor travels it [...] grows shorter, more concise, more easily grasped and told." [6] This conclusion was based on a test of message diffusion between persons, which found that about 70% of details in a message were lost in the first 5-6 mouth-to-mouth transmissions. [6]

In the experiment, a test subject was shown an illustration and given time to look it over. They were then asked to describe the scene from memory to a second test subject. This second test subject was then asked to describe the scene to a third, and so forth and so on. Each person's reproduction was recorded. This process was repeated with different illustrations with very different settings and contents.

Allport and Postman used three terms to describe the movement of rumor. They are: leveling, sharpening, and assimilation. Leveling refers to the loss of detail during the transmission process; sharpening to the selection of certain details of which to transmit; and assimilation to a distortion in the transmission of information as a result of subconscious motivations.

Assimilation was observed when test subjects described the illustrations as they ought to be but not as they actually were. For example, in an illustration depicting a battle-scene, test subjects often incorrectly reported an ambulance truck in the background of the illustration as carrying "medical supplies," when, in fact, it was clearly carrying boxes marked "TNT (102)."

Social Cognition

In 2004, Prashant Bordia and Nicholas DiFonzo published their Problem Solving in Social Interactions on the Internet: Rumor As Social Cognition and found that rumor transmission is probably reflective of a "collective explanation process." [7] This conclusion was based on an analysis of archived message board discussions in which the statements were coded and analysed. It was found that 29% (the majority) of statements within these discussions could be coded as "sense-making" statements, which involved, "[...] attempts at solving a problem." [7]

It was noted that the rest of the discussion was constructed around these statements, further reinforcing the idea of collective problem solving. The researchers also found that each rumor went through a four-stage pattern of development in which a rumor was introduced for discussion, information was volunteered and discussed, and finally a resolution was drawn or interest was lost. [7]

For the study, archived discussions concerning rumors on the internet and other computer networks such as BITnet were retrieved. As a rule, each discussion had a minimum of five statements posted over a period of at least two days. The statements were then coded as being one of the following: prudent, apprehensive, authenticating, interrogatory, providing information, belief, disbelief, sense-making, digressive, or un-codable. Each rumor discussion was then analysed based on this coding system. A similar coding system based on statistical analysis was applied to each discussion as a whole, and the aforementioned four-stage pattern of rumor discussion emerged.

There are four components of managing rumors that both of you need to understand for the sake of your relationship's success.[ clarification needed ] The first, anxiety (situational and personality), is when people who either have a more anxious personality, or people who are in an anxiety- lifting situation are more likely to create rumors in order to relieve some of their insecurities. The second component of managing rumors is ambiguity. Ambiguity is when someone is not sure about what is going on, so they end up assuming the worst. The third component is information importance. . Information is key, and if that information is not juicy or if it does not interest people, there won't be rumors, but information can often be false. Information can also be ambiguous. The last component of managing rumors is credibility. Rumors are often spread by sources that are not credible. A rumor itself is not credible unless it is proven to be true. That is why people say to never trust the tabloids.

Political Communication Strategy

Rumor has always played a major role in politics, with negative rumors about an opponent typically more effective than positive rumors about one's own side. [8]

"Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels. A propaganda organization employs propagandists who engage in propagandism—the applied creation and distribution of such forms of persuasion."

Richard Alan Nelson, A Chronology and Glossary of Propaganda in the United States, 1996

In the past, much research on rumor came from psychological approaches (as the discussion of Allport and DiFonzio demonstrates above). The focus was especially on how statements of questionable veracity (absolutely false to the ears of some listeners) circulated orally from person to person. Scholarly attention to political rumors is at least as old as Aristotle's Rhetoric; however, not until recently has any sustained attention and conceptual development been directed at political uses of rumor, outside of its role in war situations. Almost no work had been done until recently on how different forms of media and particular cultural-historical conditions may facilitate a rumor's diffusion. [9]

The Internet's recent appearance as a new media technology has shown ever new possibilities for the fast diffusion of rumor, as the debunking sites such as snopes.com, urbanlegend.com, and factcheck.org demonstrate. Nor had previous research taken into consideration the particular form or style of deliberately chosen rumors for political purposes in particular circumstances (even though significant attention to the power of rumor for mass-media-diffused war propaganda has been in vogue since World War I; see Lasswell 1927). [9] In the early part of the 21st century, some legal scholars have attended to political uses of rumor, though their conceptualization of it remains social psychological and their solutions to it as public problem are from a legal scholarly perspective, largely having to do with libel and privacy laws and the damage to personal reputations. [10]

Strategic Communication

Similar to their appearance and function in political communication, wherein rumors can be deployed for specific deleterious effect (rumor bomb) or can otherwise plague a candidate for office, rumors also play an important role in strategic communication. Strategic communication is the process of crafting messages in support of specific organizational goals, and is usually concerned with governments, militaries and Non-Governmental Organizations (NGOs). Adroit strategic communication requires an understanding of stories, trends and memes circulating within a culture.

Rumors can be viewed as stories that seem rational but that are steeped into speculation, in connection with a certain narrative landscape (the vast array of cultural expression circulating within a community or region). [11] In their book, Narrative Landmines: Rumors, Islamist Extremism and the Struggle for Strategic Influence, co-authors Daniel Bernardi, Pauline Hope Cheong, Chris Lundry and Scott W. Ruston coin the term narrative IED to help explain the function and danger of rumors in a strategic communication context. Rumors, as narrative IEDs, are low-cost, low-tech communication weapons that can be used by anyone to disrupt the efforts of communication, civil affairs or outreach campaigns such as those undertaken by governments in crisis response situations or militaries in insurgencies. As Bernardi notes, "Like their explosive cousins, rumors can be created and planted by nearly anybody, require limited resources to utilize, can be deadly for those in its direct path, and can instil fear". [12]

See also

Related Research Articles

Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.

<span class="mw-page-title-main">Persuasion</span> Umbrella term of influence and mode of communication

Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.

<span class="mw-page-title-main">Hoax</span> Widespread deliberate fabrication presented as truth

A hoax is a widely publicized falsehood so fashioned as to invite reflexive, unthinking acceptance by the greatest number of people of the most varied social identities and of the highest possible social pretensions to gull its victims into putting up the highest possible social currency in support of the hoax.

Disinformation is false information deliberately spread to deceive people. Disinformation is an orchestrated adversarial activity in which actors insert strategic deceptions and media manipulation tactics to advance political, military, or commercial goals. Disinformation is implemented through attacks that weaponize multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value judgements—to exploit and amplify culture wars and other identity-driven controversies."

Deception is an act or statement that misleads, hides the truth, or promotes a belief, concept, or idea that is not true. This occurs when a deceiver uses information against a person to make them believe an idea is true. Deception can be used with both verbal and nonverbal messages. The person creating the deception knows it to be false while the receiver of the message has a tendency to believe it. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight of hand as well as distraction, camouflage or concealment. There is also self-deception, as in bad faith. It can also be called, with varying subjective implications, beguilement, deceit, bluff, mystification, ruse, or subterfuge.

<span class="mw-page-title-main">Media manipulation</span> Techniques in which partisans create an image that favours their interests

Media manipulation is a series of related techniques in which partisans create an image or argument that favors their particular interests. Such tactics may include the use of logical fallacies, manipulation, outright deception (disinformation), rhetorical and propaganda techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda. It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar.

Appeal to emotion or argumentum ad passiones is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. This kind of appeal to emotion is irrelevant to or distracting from the facts of the argument and encompasses several logical fallacies, including appeal to consequences, appeal to fear, appeal to flattery, appeal to pity, appeal to ridicule, appeal to spite, and wishful thinking.

<span class="mw-page-title-main">Conversation</span> Interactive communication between two or more people

Conversation is interactive communication between two or more people. The development of conversational skills and etiquette is an important part of socialization. The development of conversational skills in a new language is a frequent focus of language teaching and learning. Conversation analysis is a branch of sociology which studies the structure and organization of human interaction, with a more specific focus on conversational interaction.

Word of mouth, also called viva voce, is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.

<span class="mw-page-title-main">Pluralistic ignorance</span> Incorrect perception of others beliefs

In social psychology, pluralistic ignorance is a phenomenon in which people mistakenly believe that others predominantly hold an opinion different from their own. In this phenomenon, most people in a group may go along with a view they do not hold because they think, incorrectly, that most other people in the group hold it. Pluralistic ignorance encompasses situations in which a minority position on a given topic is wrongly perceived to be the majority position, or the majority position is wrongly perceived to be a minority position.

<span class="mw-page-title-main">Gordon Allport</span> American psychologist (1897–1967)

Gordon Willard Allport was an American psychologist. Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology. He contributed to the formation of values scales and rejected both a psychoanalytic approach to personality, which he thought often was too deeply interpretive, and a behavioral approach, which he thought did not provide deep enough interpretations from their data. Instead of these popular approaches, he developed an eclectic theory based on traits. He emphasized the uniqueness of each individual, and the importance of the present context, as opposed to history, for understanding the personality.

Misinformation is incorrect or misleading information. It differs from disinformation, which is deliberately deceptive and propagated information. Early definitions of misinformation focused on statements that were patently false, incorrect, or not factual. Therefore, a narrow definition of misinformation refers to the information's quality, whether inaccurate, incomplete, or false. However, recent studies define misinformation per deception rather than informational accuracy because misinformation can include falsehoods, selective truths, and half-truths.

Floyd Henry Allport was an American psychologist who is often considered "the father of experimental social psychology", having played a key role in the creation of social psychology as a legitimate field of behavioral science. His book Social Psychology (1924) impacted all future writings in the field. He was particularly interested in public opinion, attitudes, morale, rumors, and behavior. He focused on exploration of these topics through laboratory experimentation and survey research.

<span class="mw-page-title-main">Propaganda techniques</span> Methods of mind manipulation, often based on logical fallacies

Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.

<span class="mw-page-title-main">Political communication</span> Subfield of communication and political science

Political communication is a subfield of communication and political science that is concerned with how information spreads and influences politics, policy makers, the news media, and citizens. Since the advent of the World Wide Web, the amount of data to analyze has exploded and researchers are shifting to computational methods to study the dynamics of political communication. In recent years, machine learning, natural language processing, and network analysis have become key tools in the subfield. It deals with the production, dissemination, procession and effects of information, both through mass media and interpersonally, within a political context. This includes the study of the media, the analysis of speeches by politicians, those that are trying to influence the political process, and the formal and informal conversations among members of the public, among other aspects. The media acts as a bridge between government and public. Political communication can be defined as the connection concerning politics and citizens and the interaction modes that connect these groups to each other. Whether the relationship is formed by the modes of persuasion, Pathos, Ethos or Logos.

Daniel Leonard Bernardi is a professor of Cinema at San Francisco State University, founder and President of El Dorado Films and Commander in the United States Navy Reserve. Bernardi earned a Bachelor of Arts in Radio-TV (1984) and a Masters of Arts in Media Arts (1988) from the University of Arizona. He went on to earn a PhD in Film and Television Studies from UCLA (1994) and he completed a University of California postdoctoral research fellowship in 1997.

Crowd manipulation is the intentional or unwitting use of techniques based on the principles of crowd psychology to engage, control, or influence the desires of a crowd in order to direct its behavior toward a specific action. This practice is common to religion, politics and business and can facilitate the approval or disapproval or indifference to a person, policy, or product. The ethicality of crowd manipulation is commonly questioned.

Counterpropaganda is a form of communication consisting of methods taken and messages relayed to oppose propaganda which seeks to influence action or perspectives among a targeted audience. It is closely connected to propaganda as the two often employ the same methods to broadcast messages to a targeted audience. Counterpropaganda differs from propaganda as it is defensive and responsive to identified propaganda. Additionally, counterpropaganda consists of several elements that further distinguish it from propaganda and ensure its effectiveness in opposing propaganda messages.

Post-truth politics, post-factual politics or post-reality politics, is a political culture in which facts are considered irrelevant. It suggests that the distinction between truth and falsity—as well as honesty and lying—have become a focal concern of public life, and are viewed by popular commentators and academic researchers alike as having a determinate role in how politics operates at particular points in history. It is regarded as especially being influenced by the arrival of new communication and media technologies. Popularized as a term in news media and a dictionary definition, post-truth has developed from a short-hand label for the abundance and influence of misleading or false political claims into a concept empirically studied and theorized by academic research. Oxford Dictionaries declared that its international word of the year in 2016 was "post-truth", citing a 20-fold increase in usage compared to 2015, and noted that it was commonly associated with the noun "post-truth politics".

Political bias is a bias or perceived bias involving the slanting or altering of information to make a political position or political candidate seem more attractive. With a distinct association with media bias, it commonly refers to how a reporter, news organisation, or TV show covers a political candidate or a policy issue.

References

  1. Peterson, Warren; Gist, Noel (September 1951). "Rumor and Public Opinion". The American Journal of Sociology. 57 (2): 159–167. doi:10.1086/220916. JSTOR   2772077. S2CID   144746516.
  2. Pendleton, S.C. (1998), 'Rumor research revisited and expanded', Language & Communication, vol. 1. no. 18, pp. 69–86.
  3. from Oxford English Dictionary, 2nd ed., 1989
  4. L. William Stern, Zur Psychologie der Aussage. Experimentelle Untersuchungen über Erinnerungstreue. "Zeitschrift für die gesamte Strafechtswissenschaft". Vol. XXII, cahier 2/3, 1902.
  5. p.22
  6. 1 2 Allport, Gordon; Leo Postman (1951). Psychology of Rumor. Russell and Russell. p. 75.
  7. 1 2 3 Bordia, Prashant; Nicolas DiFonzo (March 2004). "Problem Solving in Social Interactions on the Internet: Rumor As Social Cognition". Social Psychology Quarterly. 67 (1): 33–49. doi:10.1177/019027250406700105. JSTOR   3649102. S2CID   144046301.
  8. David Coast and Jo Fox, "Rumour and Politics" History Compass (2015), 13#5 pp 222–234.
  9. 1 2 See the historical discussion by Dr. Aaron Delwiche at http://www.propagandacritic.com/articles/about.html
  10. Sunstein, Cass. 2009. "On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done". New York: Farrar, Straus and Giroux; Solove, Daniel J. "The Future of Reputation". New Haven: Yale University Press.Stowe, 2007.
  11. Bernardi, Daniel Leonard; Cheong, Pauline Hope; Lundry, Chris; Ruston, Scott W. (2012). Narrative Landscapes: Rumors, Islamist Extremism, and the Struggle for Strategic Influence. Rutgers University Press. p. 224. ISBN   978-0-8135-5251-4. Archived from the original on 2012-01-23.
  12. Asimov, Nanette (2011-10-14). "Researchers help U.S. military track, defuse rumors". San Francisco Chronicle. Archived from the original on 2012-01-21.