 | |
| Type | Private |
|---|---|
| Industry | Bakery |
| Founded | 2005 in Beverly Hills, CA, United States |
| Founders | Candace Nelson, Charles Nelson |
| Headquarters | , United States |
| Products | Cupcakes Cakes Cookies Chocolates |
Sprinkles Cupcakes is a bakery chain established in 2005. It is considered the world's first cupcake bakery. [1] [2] [3]
In 2002, Candace Nelson and her husband Charles Nelson, both investment bankers, [4] visited Candace's sister in New York and tried the cupcakes at Magnolia Bakery. Candace decided that it was "time for cupcakes to stop being the backup dancer to cakes". [5] Having started a custom cake business after attending Tante Marie's Pastry Program in San Francisco, she set her sights on cupcakes. "I was taking orders for special occasion cakes which I came to realize are, by definition, reserved for special, infrequent occasions," she said. "I wanted to create an artful and handcrafted dessert, yet one which people could eat on a daily basis...which led me to reinvent and elevate the lowly cupcake." [6] [7]
Although starting a cupcake bakery was a "high-risk venture" [1] and the bakery business was in a four-year no carb decline, [8] the Nelsons pursued their dream. Their "sleek, minimalistic" store was designed by an architect from Vienna [9] and the logo and packaging were created by a former Martha Stewart employee with design help from graphic designers Kevin Hagen and David Irvin. [9] On April 13, 2005, [9] the Nelsons opened Sprinkles' first store on Little Santa Monica Boulevard in Beverly Hills. On the first day, the cupcakes sold out in three hours, [9] and 2,000 cupcakes were sold the first week. [4]
Candace is described as taking a "sophisticated" twist on the classic cupcake, using ingredients like sweet cream butter, pure Nielsen-Massey Madagascar Bourbon vanilla, Callebaut chocolate, fresh bananas and carrots, real strawberries, and natural citrus zests. [10] She also creates products such as vegan and gluten-free cupcakes [11] and even cupcakes with dog-friendly ingredients. [12] The cupcakes are baked fresh daily and are free from preservatives, trans fats, and artificial flavors. [13]
In 2018, Sprinkles began offering layer cakes in varying flavors.
Sprinkles has 24 locations throughout the United States (Beverly Hills, Chicago, Dallas, Georgetown, The Grove, Downtown Los Angeles, Westlake Village, Houston, La Jolla, New York City, Palo Alto, Scottsdale, Las Vegas, Tampa, San Ramon, and Newport Beach), [14] with plans to open in 15 more cities including London and Tokyo. [9] The Nelsons also started a traveling "Sprinklesmobile", a Mercedes Sprinter van designed by Sprinkles architect Andrea Lenardin and built by "Pimp My Ride's" West Coast Customs. [15] In 2007 the company developed a line of cupcake mixes sold exclusively through Sprinkles and Williams Sonoma stores in the United States and Canada. [10] In February 2011 Sprinkles released an iPhone app that features free cupcakes and virtual gifting. [16]
Sprinkles Cupcakes opened its first New York City store on May 13, 2011. [17] A second New York City store opened at Brookfield Place in the fall of 2013. In 2013, a branch was opened in Kuwait. In late 2016, a location opened in Downtown Disney at the Disneyland Resort in Anaheim, California. [18]
On March 6, 2012, Sprinkles Cupcakes opened the world's first Cupcake ATM in Beverly Hills. The second opened a few months later in Chicago. A third is at the company's bakery in Dallas, and the fourth outside the Lexington Avenue branch in New York City, with a future one planned for Georgetown. The Cupcake ATMs dispense cupcakes and doggie cupcakes 24 hours a day and are continuously restocked with freshly baked cupcakes. Each can hold up to 600 cupcakes at a time. [19]
On May 24, 2012, Sprinkles expanded its dessert brand with the opening of Sprinkles Ice Cream next door to its cupcake bakery in Beverly Hills, and later in 2013, in Newport Beach's Corona del Mar Plaza and in Dallas in The Plaza at Preston Center. The shop serves ice cream in unusual flavors like red velvet, Cap'n Crunch and salty caramel and carries a cookie line with a modern twist on traditional flavors including salted oatmeal cornflake and peanut butter pretzel chip. [20] They now offer nationwide shipping and have a traveling ice cream cart. Sprinkles Ice Cream is slow churned in order to create a denser, creamier, and more flavorful ice cream. [21]
Sprinkles has gained many celebrity endorsements. [22] [23] Oprah Winfrey, Barbra Streisand, Tyra Banks, Katie Holmes, Paris Hilton, [24] Blake Lively, Ryan Seacrest, Tom Cruise, [25] and Jake Gyllenhaal are among its customers. [26]
Barbra Streisand was one of Sprinkles' first customers and introduced Oprah Winfrey to the brand by sending her a box of cupcakes. Only eight months after opening Sprinkles, Charles and Candace received a call from Harpo Studios that Oprah needed 300 cupcakes for her studio audience in Chicago the next morning for Breakfast with Oprah, wherein she showcases her favorite delicacies. The couple managed to catch an overnight flight, and the cupcakes were featured on Oprah's show. Soon after, sales in their Beverly Hills location increased 50%, to 1,500 cupcakes daily. [27]
Sprinkles has also appeared on The Today Show and Nightline , [28] as well as Entourage [23] and The Girls Next Door . [1]
Sprinkles played a role in Tom Cruise's courtship of Katie Holmes. [1] At Christmas in 2007, the Cruises sent out boxes of holiday-themed Sprinkles cupcakes to friends and associates. [27]
Dessert is a course that concludes a meal. The course consists of sweet foods, such as confections, and possibly a beverage such as dessert wine and liqueur. In some parts of the world, such as much of Greece and West Africa, and most parts of China, there is no tradition of a dessert course to conclude a meal.
Cake is a flour confection made from flour, sugar, and other ingredients, and is usually baked. In their oldest forms, cakes were modifications of bread, but cakes now cover a wide range of preparations that can be simple or elaborate, and which share features with desserts such as pastries, meringues, custards, and pies.
Icing, or frosting, is a sweet, often creamy glaze made of sugar with a liquid, such as water or milk, that is often enriched with ingredients like butter, egg whites, cream cheese, or flavorings. It is used to coat or decorate baked goods, such as cakes. When it is used between layers of cake it is known as a filling.
Sprinkles are small pieces of confectionery used as an often colourful decoration or to add texture to desserts such as brownies, cupcakes, doughnuts or ice cream. The tiny candies are produced in a variety of colors and are generally used as a topping or a decorative element. The Dictionary of American Regional English defines them as "tiny balls or rod-shaped bits of candy used as a topping for ice-cream, cakes and other."
A cupcake is a small cake designed to serve one person, which may be baked in a small thin paper or aluminum cup. As with larger cakes, frosting and other cake decorations such as fruit and candy may be applied.
The brigadeiro is a traditional Brazilian dessert. The origin of the dessert is uncertain, but the most common theory is that it was created by a confectioner from Rio de Janeiro, Heloisa Nabuco de Oliveira, to promote the presidential candidacy of Eduardo Gomes. It is made of condensed milk, cocoa powder, butter, and chocolate sprinkles covering the outside layer.
A cinnamon roll is a sweet roll commonly served in Northern Europe and North America. In Sweden it is called kanelbulle, in Denmark it is known as kanelsnegl, in Norway it is known as kanelbolle, skillingsbolle or kanelsnurr, in Finland it is known as korvapuusti, in Iceland it is known as kanilsnúður, and in Estonia it is known as kaneelirull. In Austria and Germany, it is called Zimtschnecke.
Graeter's is a regional ice cream chain based in Cincinnati, Ohio. Founded in 1870 by Louis C. Graeter, the company has since expanded to 50 retail locations selling ice cream, candy and baked goods in the Midwestern United States. It further distributes its ice cream to 6,000 stores throughout the country. As of 2017, the company had 1,050 employees and $60 million in revenue.
A Swiss roll, jelly roll, roll cake, cream roll, roulade or Swiss log is a type of rolled sponge cake filled with whipped cream, jam, or icing. The origins of the term are unclear; in spite of the name "Swiss roll", the cake is believed to have originated elsewhere in Central Europe, possibly Austria or Slovenia. It appears to have been invented in the nineteenth century, along with Battenberg cake, doughnuts, and Victoria sponge. In the U.S., commercial versions of the cake are sold with the brand names of Ho Hos, Yodels, Swiss Cake Rolls, and others. A type of roll cake called Yule log is traditionally served at Christmas.
Entenmann's is an American company that manufactures baked goods and delivers them throughout the United States to supermarkets and other retailers for sale to the public. They are often known to have display cases at the end of store aisles. The company offers dessert cakes, donuts, cookies, cup cakes, loaf cakes, pies, cereal bars, muffins, Danish pastries, crumb cakes, and buns among other baked goods. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal.
Mochi ice cream is a confection made from Japanese mochi with an ice cream filling. It was invented by Japanese-American businesswoman and community activist Frances Hashimoto.
"Oprah's Favorite Things" was an annual segment that appeared on The Oprah Winfrey Show from the 1990s to 2008 and 2010, as well as on Rachael Ray in 2017. In the segment, which airs during Thanksgiving week and was inspired by the holiday song "My Favorite Things" from The Sound of Music, Oprah Winfrey shared products with her audience that she felt were noteworthy or that would make a great gift. In addition, the audience members that were present during the taping of the episode receive items from that year's list for free.
Kiss My Bundt Bakery is a purveyor of bundt cakes, other baked goods, coffee, and cooking classes on Third Street, in Los Angeles, California. It is owned by Chrysta Wilson who is also the author of the Kiss My Bundt Cookbook.
Cupcake Wars is an American reality competition series that premiered on December 27, 2009, on cable television network Food Network. The show, which is based on creating unique and professional-style cupcakes, was hosted by Justin Willman and later hosted by Jonathan Bennett.
Candace Nelson is an Indonesian-born pastry chef and judge on the television series Cupcake Wars and Sugar Rush.
Hostess CupCake is an American brand of snack cake produced and distributed by Hostess Brands and currently owned by private equity firms Apollo Global Management and C. Dean Metropoulos & Company. Its most common form is a chocolate cupcake with chocolate icing and vanilla creme filling, with seven distinctive white squiggles across the top. However, other flavors have been available at times. It has been claimed to be the first commercially produced cupcake and has become an iconic American brand.
Dozen Bake Shop was a bakery in Pittsburgh, Pennsylvania. While a variety of baked goods and other dishes were offered, cupcakes were Dozen's specialty and featured product.
Cloud City Ice Cream is an ice cream parlor in Portland, Oregon.
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