Supersize

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McDonald's "Super Size" products McDonald's Super Size products.jpg
McDonald's "Super Size" products

Supersize means "larger than average or standard sizes; extremely large". [1] [ importance? ] The phrase was particularly used by McDonald's restaurants to upsize their French fries and soft drinks to an extra-large size. In the United States, McDonald's introduced the supersized option in the summer of 1987. [2]

For Disney's 1988 film Who Framed Roger Rabbit , instead of running a Happy Meal promotion targeted at children, they opted for a "super-size" promotion, "designed to appeal to teenagers and young adults, the same as the movie's audience". [3] The same held true for the 1993 Steven Spielberg film Jurassic Park , when McDonald's introduced their Dino-Sized drink and fry options. [4]

In March 2004, six weeks after the debut of Morgan Spurlock's heavily critical documentary Super Size Me [5] , McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices. [6]

See also

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References

  1. "Supersize - Definition and More from the Free Merriam-Webster Dictionary". Merriam-webster.com. 2012-08-31. Retrieved 2013-10-05.
  2. Liebig, Jason (2012-01-10), McDonald's - Super Summer Sizes - SuperSize - trayliner placemat - 1987 , retrieved 2021-07-23
  3. "Roger Rabbit and McDonald's". Austin American-Statesman. 1988-07-03. p. 166. Retrieved 2021-07-23.
  4. McDonalds Jurassic Park Dino Sized Commercial (1993), archived from the original on 2021-12-14, retrieved 2021-07-23
  5. McLagan, Meg. "Imagining Impact: Documentary Film and the Production of Political Effects". In McLagan, Meg; McKee, Yates (eds.). Sensible Politics: The Visual Culture of Nongovernmental Politics. Zone Books. p. 304.
  6. "McDonald's phasing out super-size fries, drinks". NBC News. 2004-03-03. Retrieved 2013-10-05.