AARP: The Magazine

Last updated

AARP: The Magazine
PowellAARP.jpg
July/August 2006 cover featuring Colin Powell
Editor In ChiefRobert Love
Categories Lifestyle
FrequencyEvery other month [1]
Total circulation
(2015)
23,428,878 [2]
First issue1958;66 years ago (1958) (as Modern Maturity)
2002;22 years ago (2002) (as AARP: The Magazine)
Company AARP
CountryUnited States
Based in Washington, D.C., U.S.
LanguageEnglish
Website aarpmagazine.org
ISSN 1541-9894
OCLC 50718933

AARP: The Magazine is an American bi-monthly magazine, published by AARP, which focuses on aging-related issues.

Contents

History and operations

In 1958, AARP began publishing a magazine titled Modern Maturity. [3] [4] [5] Modern Maturity was later split into two editions, one for AARP members ages 59–65, and another for members over 65. In spring 2001, AARP began publishing My Generation targeting a younger Baby boomer audience. In 2002, AARP combined the resources of its two publications into a single magazine to be published six times a year called AARP: The Magazine. [6]

The Editor-In-Chief is Robert Love, as of September 2020. [7] Love has held the position since 2013. [8] Prior to AARP, Love held editorial positions at The Week , Reader's Digest , Rodale's Best Life, Playboy , Rolling Stone , and New York . [7]

In the late 1990s, the AARP sought to alter perception about older Americans. One of the first steps was to change the name of the organization's monthly magazine and focus the editorial content on active seniors still in the prime of their lives. [9] Cover subjects were changed from people such as Betty White, who was 77 at the time, to Susan Sarandon, who had recently turned 52. Other cover subjects since then have included Bruce Springsteen, Sally Field, Valerie Bertinelli, Dr. Mehmet Oz, and Dennis Quaid. [4]

The magazine publishes roughly 52 editorial pages six times a year [7] in three separate editions, one for people ages 50–59, one for readers 60–69, and another for those 70+. [8]

Advertising and circulation

At the time of its creation in 2002, AARP: The Magazine combined the circulations of two publications, Modern Maturity with 17.1 million, and MyGeneration with 4 million. [6]

The magazine is sent to every AARP member, and thus is the largest circulation magazine in the United States; [3] it has held that position since the late 1980s.[ citation needed ] The circulation of the magazine is 23,428,878 copies as of December 2015. [2]

In the second quarter of 2010, AARP: The Magazine sold US$23.9 million in advertising. This represented a 14.5% increase over the same period the year earlier. [4] In 2017, a full-page ad in the magazine cost US$667,800, an 18% increase over the prior five years. [8]

The magazine had a circulation of 22.5 million in 2017. During that same year readership, which is measured by survey, topped 37 million for the first time. [7]

See also

Related Research Articles

<i>The Atlantic</i> Magazine and multi-platform publisher based in Washington, D.C.

The Atlantic is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science.

The Wall Street Journal is an American business and economic-focused international daily newspaper based in New York City. The Journal is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in broadsheet format and online. The Journal has been printed continuously since its inception on July 8, 1889, and is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 39 Pulitzer Prizes, the most recent in 2023.

<i>Life</i> (magazine) American magazine

Life is an American magazine published weekly from 1883 to 1972, as an intermittent "special" until 1978, a monthly from 1978 until 2000, and an online supplement since 2008. During its golden age from 1936 to 1972, Life was a wide-ranging weekly general-interest magazine known for the quality of its photography, and was one of the nation's most popular magazines, regularly reaching one-quarter of the population.

<i>Weekly Shōnen Jump</i> Japanese manga magazine

Weekly Shōnen Jump is a weekly shōnen manga anthology published in Japan by Shueisha under the Jump line of magazines. The manga series within the magazine consist of many action scenes and a fair amount of comedy. Chapters of the series that run in Weekly Shōnen Jump are collected and published in tankōbon volumes under the Jump Comics imprint every two to three months. It is one of the longest-running manga magazines, with the first issue being released with a cover date of August 1, 1968.

<i>Ladies Home Journal</i> American magazine (1883–2016)

Ladies' Home Journal was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In 1891, it was published in Philadelphia by the Curtis Publishing Company. In 1903, it was the first American magazine to reach one million subscribers.

<span class="mw-page-title-main">AARP</span> American nonprofit organization

AARP, formerly the American Association of Retired Persons, is an interest group in the United States focusing on issues affecting those over the age of fifty. The organization, which is headquartered in Washington, D.C., said it had more than 38 million members as of 2018. The magazine and bulletin it sends to its members are the two largest-circulation publications in the United States.

<i>Readers Digest</i> American general-interest magazine

Reader's Digest is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wife Lila Bell Wallace. For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost the distinction in 2009 to Better Homes and Gardens. According to Media Mark Research (2006), Reader's Digest reached more readers with household incomes of over $100,000 than Fortune, The Wall Street Journal, Business Week, and Inc. combined.

<i>Christianity Today</i> Evangelical Christian magazine

Christianity Today is an evangelical Christian media magazine founded in 1956 by Billy Graham. It is published by Christianity Today International based in Carol Stream, Illinois. The Washington Post calls Christianity Today "evangelicalism's flagship magazine". The New York Times describes it as a "mainstream evangelical magazine". On August 4, 2022, Russell D. Moore—notable for denouncing and leaving the leadership of the Southern Baptist Convention—was named the incoming Christianity Today Editor-in-Chief.

Popular Science is an American popular science website, covering science and technology topics geared toward general readers. Popular Science has won over 58 awards, including the American Society of Magazine Editors awards for its journalistic excellence in 2003, 2004, and 2019. Its print magazine, which ran from 1872 to 2020, was translated into over 30 languages and distributed to at least 45 countries. In 2021, Popular Science switched to an all-digital format and abandoned the magazine format in 2023. A Verge article published November 27, 2023, referred to a statement from the communications director of PopSci's owner, Recurrent Ventures, Cathy Hebert, indicating that Popular Science "will no longer be available to purchase as a magazine".

<i>Us Weekly</i> American celebrity and entertainment magazine based in New York City

Us Weekly is a weekly celebrity and entertainment magazine based in New York City. Us Weekly was founded in 1977 by The New York Times Company, who sold it in 1980. It was acquired by Wenner Media in 1986, and sold to American Media Inc. in 2017. Shortly afterward, former editor James Heidenry stepped down, and was replaced by Jennifer Peros. The chief content officer of American Media, Dylan Howard, oversees the publication.

<i>Good Housekeeping</i> American womens magazine

Good Housekeeping is an American and British lifestyle media brand that covers a wide range of topics from home decor and renovation, health, beauty and food, to entertainment, pets and gifts. The Good Housekeeping Institute which opened its "Experiment Station" in 1900, specializes in product reviews by a staff of scientific experts. The GH Institute is known, in part, for the "Good Housekeeping Seal," a limited warranty program that evaluates products to ensure they perform as intended.

<i>Marie Claire</i> Monthly womens magazine

Marie Claire is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on women around the world and global issues. Marie Claire magazine also covers health, beauty, fashion, politics, finance, and career topics.

<i>Parade</i> (magazine) American Sunday newspaper magazine

Parade was an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers nationwide in the United States until 2022. The most widely read magazine in the U.S., Parade had a circulation of 32 million and a readership of 54.1 million. Anne Krueger had been the magazine's editor since 2015.

<i>Allure</i> (magazine) American womens magazine

Allure is an American women's magazine focused on beauty, published monthly by Condé Nast in New York City. It was founded in 1991 by Linda Wells. Michelle Lee replaced Wells in 2015. A signature of the magazine is its annual Best of Beauty awards—accolades given in the October issue to beauty products deemed the best by Allure's staff.

<i>Cleo</i> (magazine)

Cleo is an Australian monthly women's magazine. The magazine was founded in 1972 in Australia; the Australia and New Zealand editions were discontinued in February 2016. Aimed at an older audience than the teenage-focused Australian magazine Dolly, Cleo was published by Bauer Media Group in Sydney and was known for its Cleo Bachelor of the Year award. In June 2020, Cleo was acquired by the Sydney investment firm Mercury Capital.

<i>Look</i> (American magazine) American general-interest magazine (1937–1971)

Look was a biweekly, general-interest magazine published in Des Moines, Iowa, from 1937 to 1971, with editorial offices in New York City. It had an emphasis on photographs and photojournalism in addition to human interest and lifestyle articles. A large-sized magazine of 11 in × 14 in, it was a direct competitor to market leader Life, which began publication 3 months earlier and ended in 1972, 14 months after Look shut down.

<i>The Berkshire Eagle</i> Newspaper in Pittsfield, Massachusetts, US

The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as four New York communities near Pittsfield. It is considered a newspaper of record for Berkshire County, Massachusetts.

<i>Womens Health</i> (magazine) Lifestyle magazine

Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition, and fitness. It is published ten times a year in the United States and has a circulation of 1.5 million readers. The magazine has 13 international editions, circulates in over 25 countries, and reaches over 8 million readers globally. Before its acquisition by Hearst, it was founded by Rodale, Inc. in Emmaus, Pennsylvania.

Leda Sanford,, is an author, speaker, former publisher, and advertising director. She was the first female publisher of a major national magazine. She became president, publisher and editor-in-chief of the magazine American Home and the American Home Publishing Company in 1975.

<i>Vegetarian Times</i> US magazine

Vegetarian Times is an American publication focused on food, culture, health and lifestyle for vegetarians, vegans, and all people interested in plant-based eating. Vegetarian Times promotes an eco-friendly lifestyle with recipes, and healthy food wellness information, cooking techniques, and information on "green" products. Vegetarian Times ceased publishing a print magazine in 2016, and transitioned to a web-only publication by 2017. In 2020, Vegetarian Times was acquired by Pocket Outdoor Media, now known as Outside, Inc.

References

  1. "AARP: The Magazine Editorial Calendar 2018" (PDF). AARP . Retrieved July 21, 2018.
  2. 1 2 "Consumer Magazines". Alliance for Audited Media. Archived from the original on January 23, 2017. Retrieved June 1, 2016.
  3. 1 2 "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. Archived from the original (PDF) on November 15, 2016. Retrieved February 6, 2016.
  4. 1 2 3 Newman, Andrew Adam (August 23, 2010). "A Magazine Now Tailored to the Not Necessarily Retired". The New York Times. ISSN   0362-4331 . Retrieved August 4, 2020.
  5. American Association of Retired Persons, ed. (1958). Modern maturity. Lakewood, Calif.: American Association of Retired Persons.
  6. 1 2 "AARP To Combine Modern Maturity, My Generation". www.mediapost.com. Retrieved August 4, 2020.
  7. 1 2 3 4 "Lessons in Magazine Editing from AARP's Bob Love". Folio. March 30, 2017. Retrieved August 4, 2020.
  8. 1 2 3 "It's the Biggest Print Magazine in the World—And It's About to Get Bigger". Washingtonian. June 7, 2016. Retrieved August 4, 2020.
  9. Times, Robin Toner New York. "AARP PUTS A NEW SPIN ON GETTING OLD". OrlandoSentinel.com. Retrieved August 4, 2020.