 | |
| Company type | Subsidiary |
|---|---|
| Industry | |
| Predecessor | Adidas miCoach |
| Founded | October 2009 |
| Headquarters | , Austria |
Number of employees | 280 |
| Parent | Adidas |
| Website | runtastic |
Runtastic GmbH is a digital health and fitness company from Austria.
On 5 August 2015, Adidas bought Runtastic for €220 million ($240 million). [1] [2]
On 25 September 2019, Runtastic was rebranded to Adidas Runtastic. [3]
The idea was made during a project at the University of Applied Sciences Upper Austria [4] for tracking sailboat races. [5]
The company was founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in Pasching, Upper Austria.[ citation needed ]
In August 2015, it was announced that Adidas had bought Runtastic out for €220 million ($240 million), this included the 50.1% stake Axel Springer bought in the company back in 2013, making Runtastic owned by Adidas. [6]
At the beginning of 2019, Runtastic was making two apps. These were rebranded in September of the same year. The "Runtastic" app was rebranded to the "Adidas Running" app, and the "Results" app was rebranded to the "Adidas Training" app. [7]
The mobile devices used all the systems in the devices (e.g., GPS-tracking, audio and video recording and playback, web-syncing, social sharing). This can be seen in reviews of company products, for example from The Verge , [8] TechCrunch, [9] VentureBeat, [10] or The Next Web. [11]
Runtastic and its products have been covered in books and articles, some of which have been listed and commented here (APA 4th Ed.): [12]
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