Allan Alcorn

Last updated

Allan Alcorn
AlAlcorn-Cropped.jpg
Alcorn in 2007
Born (1948-01-01) January 1, 1948 (age 76)
San Francisco, California
NationalityAmerican
Alma mater University of California, Berkeley (B.S., EECS, 1971)
OccupationEngineer
Known forCreating one of the first video games: Pong

Allan Alcorn (born January 1, 1948) is an American pioneering engineer and computer scientist best known for creating Pong , one of the first video games. In 2009, he was chosen by IGN as one of the top 100 game creators of all time. [1]

Contents

Atari and Pong

Pong, the video game Alcorn designed Pong.svg
Pong, the video game Alcorn designed
Pong consoles and clones were common in the mid-1970s. TeleGames-Atari-Pong.jpg
Pong consoles and clones were common in the mid-1970s.

Alcorn grew up in San Francisco, California, and attended the University of California, Berkeley, graduating with a Bachelor of Science degree in electrical engineering and computer sciences in 1971.

He worked for the pioneering video company Ampex, where he met Ted Dabney and several other people that would end up being constants through the Atari, Inc., Apple, Cyan Engineering and Pizza Time Theater (now known as Chuck E. Cheese's) companies.

Alcorn was the designer of the video arcade game Pong , creating it under the direction of Nolan Bushnell [2] and Dabney. Pong was a hit in the 1970s.

In addition to direct involvement with all the breakout Atari products, such as the Atari 2600, Alcorn was involved at some of the historic meetings of Steve Wozniak and Steve Jobs (at that time an Atari employee) presenting their Apple I prototype.

Alcorn was the person who hired Steve Jobs when he applied for a job at Atari in 1974. Jobs had seen a help-wanted ad in the San Jose Mercury newspaper for Atari that said "Have fun, make money." He showed up in the lobby of the video game manufacturer wearing sandals and disheveled hair, and told the personnel director that he wouldn't leave until he was given a job.

Al Alcorn, then chief engineer at Atari, was called and told, "We’ve got a hippie kid in the lobby. He says he’s not going to leave until we hire him. Should we call the cops or let him in?" Alcorn said to send him in. Despite Jobs's startling appearance, Alcorn hired him. As Alcorn described it, "He just walked in the door and here was an eighteen-year-old kind-of a hippy kid, and he wanted a job, and I said ‘Oh, where did you go to school?’ and he says ‘Reed,’ ‘Reed, is that an engineering school?’ ‘No, it’s a literary school,’ and he'd dropped out. But then he started in with this enthusiasm for technology, and he had a spark. He was eighteen years old so he had to be cheap. And so I hired him!" [3]

Atari co-founder Nolan Bushnell noted that Jobs was "brilliant, curious, and aggressive," but soon it was apparent that Jobs could also be very difficult to work with, openly mocking other employees and making several enemies in the process. To make matters worse, he had significant body odor. Jobs adhered to a fruitarian diet, and believed (incorrectly) that it prevented body odor, so he did not shower regularly or use deodorant. Unfazed by the complaints, Alcorn resolved the problem by having Jobs work only at night. [4]

Alcorn's work on Cosmos leaving Atari

When Ray Kassar replaced Bushnell as president, Atari became a marketing company. The old leadership took risks and pioneered new technologies. Instead of developing new technologies, Kassar preferred to push existing ideas to their fullest. Alcorn wanted to begin work on the next generation of home video-game hardware, but Kassar didn't even want to consider an alternative to the Atari VCS.

Toward the end of 1978, Alcorn assembled a team of engineers and began designing a game console called Cosmos. Unlike the VCS, Cosmos did not plug into a television set. It had a light-emitting diode display. Both systems played games stored on cartridges, but Cosmos's tiny cartridges had no electronics, simply a four-by-five inch mylar transparency that cost so little to manufacture that the entire cartridges could retail for $10.

Alcorn's team included two new engineers. Harry Jenkins, who had just graduated from Stanford University, and Roger Hector, a project designer who had done some impressive work in the coin-op division. Both were assigned to work directly under Alcorn on the Project.

Borrowing a page from Odyssey, the Cosmos used overlays to improve the look of its games. Cosmos's overlays, however, were among the most impressive technologies ever created by Atari engineers.

Atari negotiated a deal with a bank for access to patents belonging to Holosonics, a bankrupt corporation that controlled most of the world's patents for holograms- a technology for creating three-dimensional images using lasers. Alcorn brought in two specialists, Steve McGrew and Ken Haynes, to develop a process for mass-producing holograms that could be used with his game.

McGrew developed a process for creating holograms on mylar. In later years, Haynes expanded the technology for other uses, such as placing 3D pictures on credit cards. Alcorn used their mylar technology to create an impressive array of 3D holographic overlays for the Cosmos. One of the first games developed for the system was similar to Steve Russell's Spacewar- an outer-space dogfight in which two small ships battled. The game took place in empty space with no obstructions, but the holographic overlay created an extremely elaborate backdrop with whirling 3D asteroids. The overlay did not affect the game. The ships could not interact with the backdrop, but the visual effects were spectacular.

Before beginning the project, Alcorn asked Ray Kassar for permission to create a new stand-alone game system. According to Alcorn, Kassar seemed uninterested but did not object. By the middle of 1980, Alcorn and his team had completed a working prototype. When they showed it to marketing, they were told that the department had no interest in selling anything other than the VCS.

Alcorn, Jenkins, and Hector had invested too much time in Cosmos to abandon it. Other engineers advised them to simply walk away from the project, but Alcorn decided to market the unit himself. He asked for space to show Cosmos at Atari's booth during the 1980 Winter Consumer Electronics Show in the Las Vegas Convention Center. Amazingly, the marketing department said yes.

By this time, Mattel and Bally had entered the market with newer, more powerful consoles, but no one seemed to care. The VCS had more games and a much larger installed base. A constant stream of buyers from toy stores and department stores flowed through the Atari booth. While they were there, several buyers stopped by the Cosmos table, where Alcorn, Hector, and Jenkins demonstrated the console themselves. The holographic overlays attracted a lot of attention.

A few months later, Alcorn, Hector, and Jenkins manned a similar display at the Toy Fair in New York City. Having learned from his failure to sell Home Pong on the floor of the show, Alcorn also set up a suite for private meetings. Among the visitors to the booth was Al Nilsen, the new toy buyer for J. C. Penney.

Although the response to Cosmos was not even remotely close to the VCS, several buyers decided to gamble on the system. Alcorn returned to California from the Toy Fair with orders for 250,000 units. When he told Kassar that he wanted to begin manufacturings, Kassar derailed his plans. Despite the impressive number of orders, Kassar did not want to manufacture a game system that would compete with the VCS. Cosmos was never manufactured.

Alcorn and Hector long claimed that Kassar refused to manufacture the Cosmos because it represented competition for the VCS, but some of the people who tried the game console disagree. There were questions about the play value of its games. Kassar's decision to mothball Cosmos infuriated Alcorn, and he left the company. He hoped to receive the same retirement benefits that Bushnell, Williams, and Keenan were enjoying. According to Alcorn, being put "on the beach" by Manny Gerard meant receiving an expense account, a monthly check, and a company car.

Alcorn's plans, however, nearly did not come to pass. According to Warner Communications, Alcorn was not entitled to the same retirement package as Bushnell and Keenan. Warner attorneys claimed that Alcorn had negotiated his severance separated from the other board members and that he was not entitled to the same bonus-pool compensation.

By this time, Atari controlled 75 percent of the lucrative home video-game market and VCS sales were nearing $2 billion per year. The percent of a bonus pool that Bushnell and Keenan received represented a substantial income. The case went to court. Warner settled and Alcorn, Atari's first full-time engineer, retired "to the beach." [5]

After Atari

Allan Alcorn with Ralph Baer at GDC 2008 Allan Alcorn and Ralph Baer - GDC 2008.jpg
Allan Alcorn with Ralph Baer at GDC 2008

After Atari sold to Warner Communications in 1976, Alcorn was being paid not to show up for work. [6] Alcorn left Atari in 1981, he consulted to many fledgling companies in Silicon Valley, especially involved in the startups of Catalyst Technologies, one of the first technology company incubators, created by Nolan Bushnell and other ex-Atari leaders.

Alcorn was involved in several of the startups directly, including Cumma, a re-programmable video game cartridge/kiosk system (and precursor to the similar Neo Geo system), and an advisor to Etak, one of the first practical, in-car navigation systems.

Alcorn later became an Apple Fellow, led and consulted to a variety of startups during the tech boom.

In 1993, Alcorn co-founded Silicon Gaming, which focused on applying various video gaming and computer technology to wagering products such as slot machines. [7] [8] In 1998, Alcorn co-founded Zowie Intertainment, a spinoff from Interval Research. [7] [8] There he developed a child's playset with a location system that allowed a PC to respond to the child's play. In 2000, Zowie Entertainment was acquired by Lego.

Alcorn for a period of time in the 90s and early 2000s, was erroneously called a "co-founder" of Atari in video game media. Ted Dabney, one of the Atari co-founders, corrected this, saying Alcorn was very important to the early development of Atari and was one of their first employees, but wasn't a co-founder of the company.

Alcorn was portrayed by David Denman in the 2013 biographical drama Jobs .

Related Research Articles

<span class="mw-page-title-main">Atari</span> Video gaming brand

Atari is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French company Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc., founded in Sunnyvale, California, USA in 1972 by Nolan Bushnell and Ted Dabney, was a pioneer in arcade games, home video game consoles, and home computers. The company's products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.

<span class="mw-page-title-main">Atari 2600</span> Home video game console

The Atari 2600 is a home video game console developed and produced by Atari, Inc. Released in September 1977 as the Atari Video Computer System, it popularized microprocessor-based hardware and games stored on swappable ROM cartridges, a format first used with the Fairchild Channel F in 1976. The VCS was bundled with two joystick controllers, a conjoined pair of paddle controllers, and a game cartridge—initially Combat and later Pac-Man. Sears sold the system as the Tele-Games Video Arcade. Atari rebranded the VCS as the Atari 2600 in November 1982 alongside the release of the Atari 5200.

<span class="mw-page-title-main">Fairchild Channel F</span> First ROM cartridge–based video game console

The Fairchild Channel F, short for "Channel Fun", is a video game console, the first to be based on a microprocessor and to use ROM cartridges instead of having games built-in. It was released by Fairchild Camera and Instrument in November 1976 across North America at a retail price of US$169.95. It was launched as the "Video Entertainment System", but when Atari released its Video Computer System the next year, Fairchild rebranded their machine as "Channel F" while keeping the Video Entertainment System descriptor.

<i>Pong</i> 1972 arcade game

Pong is a table tennis–themed twitch arcade sports video game, featuring simple two-dimensional graphics, manufactured by Atari and originally released on 29 November 1972. It was one of the earliest arcade video games; it was created by Allan Alcorn as a training exercise assigned to him by Atari co-founder Nolan Bushnell, but Bushnell and Atari co-founder Ted Dabney were surprised by the quality of Alcorn's work and decided to manufacture the game. Bushnell based the game's concept on an electronic ping-pong game included in the Magnavox Odyssey, the first home video game console. In response, Magnavox later sued Atari for patent infringement.

<span class="mw-page-title-main">Nolan Bushnell</span> American businessman and engineer (born 1943)

Nolan Kay Bushnell is an American businessman and electrical engineer. He established Atari, Inc. and the Chuck E. Cheese's Pizza Time Theatre chain. He has been inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the BAFTA Fellowship and the Nations Restaurant News "Innovator of the Year" award, and was named one of Newsweek's "50 Men Who Changed America". He has started more than 20 companies and is one of the founding fathers of the video game industry. He is on the board of Anti-Aging Games. In 2012, he founded an educational software company called Brainrush, that is using video game technology in educational software.

<span class="mw-page-title-main">Magnavox Odyssey</span> First commercial home video game console

The Magnavox Odyssey is the first commercial home video game console. The hardware was designed by a small team led by Ralph H. Baer at Sanders Associates, while Magnavox completed development and released it in the United States in September 1972 and overseas the following year. The Odyssey consists of a white, black, and brown box that connects to a television set, and two rectangular controllers attached by wires. It is capable of displaying three square dots and one line of varying height on the screen in monochrome black and white, with differing behavior for the dots depending on the game played. Players place plastic overlays on the screen to display additional visual elements for each game, and one or two players for each game control their dots with the knobs and buttons on the controller by the rules given for the game. The console cannot generate audio or track scores. The Odyssey console came packaged with dice, paper money, and other board game paraphernalia to accompany the games, while a peripheral controller—the first video game light gun—was sold separately.

<i>BASIC Programming</i> 1979 video game

BASIC Programming is an Atari Video Computer System cartridge that teaches simple computer programming using a dialect of BASIC. Written by Warren Robinett and released by Atari, Inc. in 1979, this BASIC interpreter is one of a few non-game cartridges for the console. The Atari VCS's RAM size of 128 bytes restricts the possibilities for writing programs.

<i>Computer Space</i> 1971 video game

Computer Space is a space combat arcade video game released in 1971. Created by Nolan Bushnell and Ted Dabney in partnership as Syzygy Engineering, it was the first arcade video game as well as the first commercially available video game. Computer Space is a derivative of the 1962 computer game Spacewar!, which is possibly the first video game to spread to multiple computer installations. It features a rocket controlled by the player engaged in a missile battle with a pair of hardware-controlled flying saucers set against a starfield background. The goal is to score more hits than the enemy spaceships within a set time period, which awards a free round of gameplay. The game is enclosed in a custom fiberglass cabinet, which Bushnell designed to look futuristic.

<i>Breakout</i> (video game) 1976 video game

Breakout is an arcade video game developed and published by Atari, Inc. and released on May 13, 1976. It was designed by Steve Wozniak, based on conceptualization from Nolan Bushnell and Steve Bristow, who were influenced by the seminal 1972 Atari arcade game Pong. In Breakout, a layer of bricks lines the top third of the screen and the goal is to destroy them all by repeatedly bouncing a ball off a paddle into them. The arcade game was released in Japan by Namco. Breakout was a worldwide commercial success, among the top five highest-grossing arcade video games of 1976 in both the United States and Japan and then among the top three highest-grossing arcade video games of 1977 in the US and Japan. The 1978 Atari VCS port uses color graphics instead of a monochrome screen with colored overlay.

1972 marked an important landmark in the history of the video game industry with the releases of Pong and the Odyssey home console. The profile of electronic games rose substantially and companies began exploring the distribution of video games on a larger scale. Important mainframe computer games were created in this period which became the basis for early microcomputer games.

<i>Night Driver</i> (video game) 1976 video game

Night Driver is an arcade video game developed by Atari, Inc. and released in the United States in October 1976. It's one of the earliest first-person racing video games and is commonly believed to be one of the first published video games to feature real-time first-person graphics. Night Driver has a black and white display with the hood of the player's car painted on a plastic overlay. The road is rendered as scaled rectangles representing "pylons" that line the edges.

The Atari Cosmos was an unreleased product by Atari, Inc. for the handheld/tabletop electronic game system market that uses holography to improve the display. It is similar to other small electronic games of the era that used a simple LED-based display, but superimposes a two-layer holographic image over the LEDs for effect. Two small lights illuminate one or both of the holographic images depending on the game state. The system was never released, and is now a coveted collectors item.

<span class="mw-page-title-main">Atari Game Brain</span> Unreleased dedicated first-generation home video game console supposed to be released in 1978

The Atari Game Brain is an unreleased home video game console that was developed and planned for release by Atari in June 1978. It plays 10 particular games, converted from all of Atari's previously released dedicated consoles, such as Pong, Stunt Cycle, and Video Pinball. Its controllers are on the console face, with 4 directional buttons, a paddle, and a fire button. Games are inserted in the top of the system by opening a door that also bears a small instruction booklet.

<span class="mw-page-title-main">Ted Dabney</span> Co-Founder of Atari Inc. (1937–2018)

Samuel Frederick "Ted" Dabney Jr. was an American electrical engineer, and the co-founder, alongside Nolan Bushnell, of Atari, Inc. He is recognized as developing the basics of video circuitry principles that were used for Computer Space and later Pong, one of the first and most successful arcade games.

<i>Gran Trak 10</i> 1974 arcade game

Gran Trak 10 is an arcade driving video game developed by Atari through its subsidiary Cyan Engineering, and released by Atari in May 1974. In the game, a single player drives a car along a race track, viewed from above, avoiding walls of pylons and trying to pass as many checkpoints as possible before time runs out. The game is controlled with a steering wheel, accelerator and brake pedals, and a gear stick, and the car crashes and spins if it hits a pylon.

<span class="mw-page-title-main">Second generation of video game consoles</span> Second video game console generation, including the Atari 2600

In the history of video games, the second-generation era refers to computer and video games, video game consoles, and handheld video game consoles available from 1976 to 1992. Notable platforms of the second generation include the Fairchild Channel F, Atari 2600, Intellivision, Odyssey 2, and ColecoVision. The generation began in November 1976 with the release of the Fairchild Channel F. This was followed by the Atari 2600 in 1977, Magnavox Odyssey² in 1978, Intellivision in 1980 and then the Emerson Arcadia 2001, ColecoVision, Atari 5200, and Vectrex, all in 1982. By the end of the era, there were over 15 different consoles. It coincided with, and was partly fuelled by, the golden age of arcade video games. This peak era of popularity and innovation for the medium resulted in many games for second generation home consoles being ports of arcade games. Space Invaders, the first "killer app" arcade game to be ported, was released in 1980 for the Atari 2600, though earlier Atari-published arcade games were ported to the 2600 previously. Coleco packaged Nintendo's Donkey Kong with the ColecoVision when it was released in August 1982.

<span class="mw-page-title-main">First generation of video game consoles</span> First video game console generation, including the Magnavox Odyssey

In the history of video games, the first generation era refers to the video games, video game consoles, and handheld video game consoles available from 1972 to 1983. Notable consoles of the first generation include the Odyssey series, the Atari Home Pong, the Coleco Telstar series and the Color TV-Game series. The generation ended with the Computer TV-Game in 1980 and its following discontinuation in 1983, but many manufacturers had left the market prior due to the market decline in the year of 1978 and the start of the second generation of video game consoles.

<i>Space Race</i> (video game) 1973 arcade game

Space Race is an arcade game developed by Atari, Inc. and released on July 16, 1973. It was the second game by the company, after Pong (1972), which marked the beginning of the commercial video game industry along with the Magnavox Odyssey. In the game, two players each control a rocket ship, with the goal of being the first to move their ship from the bottom of the screen to the top. Along the way are asteroids, which the players must avoid. Space Race was the first racing arcade video game and the first game with a goal of crossing the screen while avoiding obstacles.

<span class="mw-page-title-main">Atari, Inc.</span> American video game developer (1972–1992)

Atari, Inc. was an American video game developer and home computer company founded in 1972 by Nolan Bushnell and Ted Dabney. Atari was a key player in the formation of the video arcade and video game industry.

<span class="mw-page-title-main">Jerry Lawson (engineer)</span> American electronic engineer (1940–2011)

Gerald Anderson Lawson was an American electronic engineer. He is known for his work in designing the Fairchild Channel F video game console as well as leading the team that pioneered the commercial video game cartridge. He was thus dubbed the "father of the videogame cartridge" according to Black Enterprise magazine in 1982. He eventually left Fairchild and founded the game company Video-Soft.

References

  1. "IGN - 95. Allan Alcorn". IGN. Archived from the original on April 20, 2014. Retrieved November 12, 2023.
  2. "Al Alcorn Interview". IGN. March 11, 2008. Retrieved November 9, 2015.
  3. Isaacson, W. 2011. Steve Jobs. New York, Simon & Schuster, pg. 118.
  4. Schilling, MA. 2018. Quirky: The remarkable story of the traits, foibles, and genius of breakthrough innovators who changed the world. New York, Public Affairs. ISBN   9781478989608
  5. Kent, Steven (2010). The Ultimate History of Video Games (First ed.). Three Rivers Press, New York, New York. pp. 124–128. ISBN   978-0761536437.
  6. Alcorn, Al (December 10, 2022). "Al Alcorn - Atari employee number 3 - Atari at 50" (video). youtube.com. The National Museum of Computing (TNMOC).
  7. 1 2 "Allan Alcorn: Video Games as a Driver of Computing Technology" (PDF). San Jose State University, The Department of Computer Science and The Department of Computer Engineering. October 5, 2011. Archived (PDF) from the original on June 28, 2023. Retrieved June 28, 2023.
  8. 1 2 "Tales of the Creation of the Video Game Industry". Media X at Stanford University. May 30, 2017. Archived from the original on July 2, 2023. Retrieved July 2, 2023.