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The Australian Made, Australian Grown logo (also known as the Australian Made logo or AMAG logo) is a registered certification trade mark logo and country of origin label that certifies that a product has been manufactured or grown in Australia. The triangular green-and-gold logo, featuring a kangaroo, was introduced in 1986. The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited (AMCL). [1] [2] [3]
In the 1930s a group of businesses gathered up and created a media campaign to publicise Australian made products.
In 1961, a national "Buy Australian" campaign was introduced by the Associated Chambers of Manufacturers of Australia. The campaign was launched by Prime Minister Robert Menzies in May 1961. [4] The campaign was colloquially known at the time as Operation Boomerang. [5] A red boomerang on a blue circular background depicting the Southern Cross. [6] [7]
In 1986, a new green-and-gold coloured "Australian Made" logo featuring a stylised kangaroo in a triangle was launched as part of the "Australian Made" campaign launched by Prime Minister Bob Hawke on 31 August 1986. [8] [9] The logo was designed by Ken Cato. [10]
In 2002, the Australian Government transferred ownership and management of the Australian Made logo to Australian Made Campaign Limited (AMCL) through a Deed of Assignment and Management with the Australian Government. AMCL is a not-for-profit organisation that administers the logo through third party verification processes and regular audits to ensure that only products that are genuinely manufactured (substantially transformed) or grown in Australia are licensed to carry the logo. [11]
In 2016, the Australian Government changed food labelling laws to add a bar showing the percentage of Australian ingredients for any product made in Australia. Australian food products sold domestically are no longer able to use the AMAG certification trade mark as a standalone country of origin symbol. However, the new labelling requirements are not mandated for exported food products. Businesses wishing to use the AMAG logo on exported food have the option of using the new labels or using the logo under a licence with Australia Made. The Australian Government is funding the ACCC to manage compliance of the new country of origin labels for food products. [12]
South Africa, New Zealand, and Canada have consulted with Australian Made on developing their own branding campaigns. [13]
The AMCL Code of Practice outlines the requirements that a product must have to be licensed to use the Australian Made logo. [14]
In Part 1, the Code of Practice states:
The Australian Made Logo certification trade mark was created by the Australian Government in 1986 to promote Australian made products in local and export markets. The logo provides information to consumers in Australia and overseas that goods using the logo have met particular requirements under Australian law to be able to be described as of Australian origin.
In order to qualify for a license to use the Australian Made logo, a product must be “substantially transformed” in Australia. The Code of Practice states that “a good has been substantially transformed in a particular country if the good:
a. was grown in a particular country (where each ingredient or significant component of the good was grown in that country; and all, or virtually all, processes involved in the production or manufacture of the good happened in that country); or
1. is the produce or product of a particular country (where the country was the country of origin of each significant ingredient or significant component of the good; and all, or virtually all, processes involved in the production or manufacture of the good happened in that country); or
2. as a result of one or more processes undertaken in that country, is fundamentally different in identity, nature or essential character from all of its ingredients or components that were imported into that country
The cost of using the Australian Made logo is between $300 and $25,000 depending on sales revenue. [15]
The Australian Made logo is used as a marketing tool for Australian businesses, because it is seen as a symbol of authenticity and certifies a product as genuinely made or grown in Australia. Roy Morgan research has shown that 99% of Australians recognise the Australian Made logo, 93% of Australians are confident that products that carry the logo are genuinely Australian, 97% associate local jobs with the logo, and 94% associate the logo with safety and high quality.
In 2021 Australian Made Campaign Ltd launched the first Australian Made Week – an annual multi-channel media campaign that encourages Australian shoppers to buy local products and look out for the iconic green and gold kangaroo logo when they shop, and also promote licensed Australian Made products and businesses. Since 2021 the media campaign has run each year with the following ambassadors:
Marmite ( MAR-myte) is a British savoury food spread based on yeast extract, invented by the German scientist Justus von Liebig. It is made from by-products of beer brewing (lees) and is produced by the British company Unilever. Marmite is a vegan source of B vitamins, including supplemental vitamin B12. A traditional method of use is to spread it very thinly on buttered toast.
HP Sauce is a British brown sauce, the main ingredients of which are tomatoes and tamarind extract. It was named after London's Houses of Parliament. After making its first appearance on British dinner tables in the late 19th century, HP Sauce went on to become an icon of British culture. It was the best-selling brand of brown sauce in the UK in 2005, with 73.8% of the retail market. The sauce was originally produced in the United Kingdom, but is now made by Heinz in the Netherlands.
Organic certification is a certification process for producers of organic food and other organic agricultural products, in the European Union more commonly known as ecological or biological products. In general, any business directly involved in food production can be certified, including seed suppliers, farmers, food processors, retailers and restaurants. A lesser known counterpart is certification for organic textiles that includes certification of textile products made from organically grown fibres.
Coles Supermarkets Australia Pty Ltd, trading as Coles, is an Australian supermarket, retail and consumer services chain, headquartered in Melbourne as part of the Coles Group. Founded in 1914 in Collingwood by George Coles, Coles operates 846 supermarkets throughout Australia, including several now re-branded Bi-Lo Supermarkets. Coles has over 120,000 employees and accounts for around 27 per cent of the Australian market. Coles' large head office site in Melbourne's inner south-east has 4,000 employees of the workforce located inside.
Ugg boots are a unisex style of sheepskin boot originating in Australia. The boots are typically made of twin-faced sheepskin with fleece on the inside, a tanned outer surface and a synthetic sole. The term "ugg boots" originated in Australia, initially for utilitarian footwear worn for warmth, and which were often worn by surfers during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States. Sheepskin boots became a fashion trend in the U.S. in the late 1990s and a worldwide trend in the mid-2000s. In Australia, they are worn predominantly as slippers and often associated with daggy fashion sense and bogan culture.
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats.
False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally to promote the sale of property, goods, or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations to limit false advertising.
Milo is a chocolate-flavoured malted powder product produced by Nestlé, typically mixed with milk, hot water, or both, to produce a beverage. It was originally developed in Australia by Thomas Mayne (1901–1995) in 1934.
Yoplait is the world's largest franchise brand of yogurt. It is jointly owned by American food conglomerate General Mills and French dairy cooperative Sodiaal.
Reese's Take 5 is a candy bar that was released by The Hershey Company in December 2004. The original name of the candy bar was TAKE5 but common usage among consumers added a space. In June 2019, when the candy bar became part of the Reese's family, the name was officially changed to Reese's Take 5.
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith and Jim Viney in the United Kingdom in 1920 as Smiths Potato Crisps Ltd, originally packaging a twist of salt with its crisps in greaseproof paper bags which were sold around London. The dominant brand in the UK until the 1960s when Golden Wonder took over with Cheese & Onion, Smith's countered by creating Salt & Vinegar flavour which was launched nationally in 1967.
Plant milk is a plant beverage with a color resembling that of milk. Plant milks are non-dairy beverages made from a water-based plant extract for flavoring and aroma. Plant milks are consumed as alternatives to dairy milk, and may provide a creamy mouthfeel.
The law in the United Kingdom on food information and labelling is multifaceted and is spread over many reforms and parliamentary acts. UK law is based on the relevant European Union rules, chiefly Regulation (EU) 1169/2011, which is implemented in the UK in the Food Information Regulations 2014, the Food Information (Wales) Regulations 2014, the Food Information (Scotland) Regulations 2014 and the Food Information Regulations 2014. Regulations apply to the labelling of goods pre-packaged for sale and to the provision of information regarding non-prepacked (loose) foods.
Buy NZ Made is a campaign promoting and encouraging people to buy New Zealand made products. It is run by BusinessNZ, a business advocacy body made up of New Zealand employers and manufacturers.
Arnott's Biscuits Limited is an Australian producer of biscuits and snack food. Founded in 1865, they are the largest producer of biscuits in Australia and a subsidiary of KKR.
Kangaroos, Wallabies and other Macropodidae have become emblems and symbols of Australia, as well as appearing in popular culture both internationally and within Australia itself.
Food marketing brings together the food producer and the consumer through a chain of marketing activities.
Domestic sourcing is the activity of contracting for goods or services that are delivered or manufactured within the buyer's home country borders. Domestic sourcing is becoming central to the discussion of "Buy American" or the protectionist debate that is being discussed at the highest levels of all major countries. This debate is becoming particularly acute with the unemployment rate in the US rising above 8% nationally and now impacting more white collar jobs or service industry jobs.
Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however through mergers and acquisitions, it has grown to become one of the largest processed food companies in the United States. with a wide variety of products under its flagship Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8, and Swanson. With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey.
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