| Product type | Dental Products |
|---|---|
| Owner | Dabur |
| Introduced | 1987 |
| Related brands | Promise and Meswak |
| Previous owners | Balsara Hygiene Products Limited |
| Website | https://www.daburdentalcare.com/ |
Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987. [1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India. [2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool". [3] Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand. [2] In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a ₹1.43 billion (US$18 million) deal. [4] [5] As of 2007, the Babool brand was valued at ₹1 billion (US$13 million). [6]
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Promise is a brand of toothpaste that was launched in 1978 by Balsara hygiene in India. Initially, the brand was successful and commanded the second-highest market share after Colgate which was then the market leader. The success of the brand was attributed to the fact that it was positioned as a toothpaste made of clove oil, which is traditionally used in India to treat dental ailments. The brand's tagline was "The unique toothpaste with time-tested clove oil". Its brand ambassador was Maya Alagh. In 1994, the company launched a 2-in-1 gel under the Promise brand, however this product failed because it was aimed at the youth segment which did not relate to Promise's strong clove taste. In 2005, Promise was sold by Balsara to Dabur along with other Balsara toothpaste brands Babool and Meswak in a ₹1.43 billion (US$18 million) deal.
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