Bananas Unpeeled

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Bananas Unpeeled
Bananasunpeeled1.jpg
Directed byNick Shaw
StarringMark Thomas
Release date
  • 13 December 2000 (2000-12-13)(UK)
Running time
26 minutes
Budget£50,000 (estimated)

Bananas Unpeeled is a 26-minute film shot in Latin America and the Caribbean, investigating the social and environmental issues faced by plantation workers and small farmers in the Caribbean. It examines fair trade policies and labeling as a positive alternative for workers on plantations where harsh working conditions and environmental damage are the norm.

The film was made by independent film-maker Nick Shaw and introduced by the political activist and comedian Mark Thomas.

This educational resource (the film and corresponding teacher action booklet) was quickly taken up by leading British NGO's (OXFAM, People & Planet). Used extensively by schools, universities, trade union organisations, etc., it helped with the introduction of the "fair trade banana" into Great Britain.[ citation needed ] The Co-Op UK supermarket chain was the first to introduce Fair trade Bananas into their stores. To date, several other supermarket chains have followed this example (e.g. Waitrose, Sainsbury's).

The story behind the making of the film is mentioned in the 2008 book Fighting the Banana Wars and other Fairtrade Battles by Harriet Lamb, C.B.E., director of the Fairtrade Foundation (UK). [1]

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The fair trade debate concerns the ethics and economic implications of fair trade, and alleged issues with the Fairtrade brand in particular.

<span class="mw-page-title-main">Nick Shaw</span>

Nick Shaw is an independent film maker and background artist.

<span class="mw-page-title-main">Banana plantation</span> Facility where bananas are grown

A banana plantation is a commercial agricultural facility found in tropical climates where bananas are grown.

Harriet Lamb CBE is the chief executive officer of Ashden, an organisation that supports and promotes sustainable energy enterprises from around the world. She was formerly the CEO of peacebuilding organisation International Alert, from November 2015 to April 2019. She was executive director of the United Kingdom Fairtrade Foundation from 2001 to 2012. Prior to this she was a leading campaigner for fair trade. In September 2012 she became chief executive officer of the global standards, certification and producer development organisation, Fairtrade International.

<span class="mw-page-title-main">Fair trade certification</span>

A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asia, Australia and New Zealand. Fair Trade Certified Mark is the North American equivalent of the International Fairtrade Certification Mark. As of January 2011, there were more than 1,000 companies certified by FLO International's certification and a further 1,000 or so certified by other ethical and fairtrade certification schemes around the world.

Fairtrade bananas was a marketing initiative which focused on increasing the price paid to small banana growers and the wages of agricultural workers. This is not a commercial brand, but a marketing strategy. Fair trade is based on higher prices paid by consumers that allow an equitable distribution of gains from trade over the chain partners.

The Fair Rubber Association, Fair Rubber e.V., is a non-governmental organization registered under German law. Its purpose is to apply the principles of fair trade to products made of natural rubber, in order to help improve the working and living conditions in particular of the primary producers of natural rubber, i.e. the tappers and small farmers involved in the procurement of raw latex milk.

References

  1. Lamb, Harriet (2008). Fighting the Banana Wars and Other Fairtrade Battles. London: Rider & Co. ISBN   978-1-84604-083-2.