Born of Fire

Last updated
Born of Fire
Born of Fire commercial.jpg
Eminem looks at the camera with a choir standing behind him to speak the final line of the commercial.
Agency Wieden+Kennedy
Client Chrysler
LanguageEnglish
Running time2:02
Product
Release date(s) February 6, 2011 (2011-02-06)
Starring
CountryUnited States

"Born of Fire", also known as "Imported from Detroit", [3] is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown on such event.

The commercial tells the contemporary history of the city of Detroit, through the use of narrative (provided by Rockford, Michigan resident Kevin Yon [2] ) and crisp images, while juxtaposing both grim and beautiful images of the city and its multi-racial population with the portrayed luxury of the car. American rapper Eminem, who is from the Detroit area, drives the Chrysler 200 through the city to the Fox Theatre, passing by several neighborhoods and landmarks. Upon arriving, he walks inside the theater to the stage, where the Selected of God choir [1] is singing. Eminem then walks on the stage and says to the camera, "This is the Motor City, and this is what we do." An instrumental version of his song, "Lose Yourself", plays in the background throughout much of the ad, with the aforementioned choir providing additional source music. It was created by Wieden + Kennedy and has been voted by the public and the media as one of the greatest commercials of all time.[ citation needed ]

Its airing is credited with revitalizing the image of Detroit, Chrysler, and the American automotive industry.[ citation needed ]

Related Research Articles

Chrysler Automotive brand and North American subsidiary of Stellantis

Chrysler is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of Dutch-domiciled automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.

Highland Park, Michigan City in Michigan, United States

Highland Park is a city in Wayne County in the U.S. state of Michigan. The population was 8,977 at the 2020 census. Along with its neighbor of Hamtramck, Highland Park is an enclave city surrounded by the city of Detroit.

Pete Hoekstra United States Ambassador to the Netherlands

Cornelis Piet "Pete" Hoekstra is a Dutch-American politician who served as the United States Ambassador to the Netherlands from January 10, 2018, to January 17, 2021. A member of the Republican Party, he previously served as the U.S. representative for Michigan's 2nd congressional district from 1993 to 2011.

Ford Field Stadium in Detroit

Ford Field is a domed American football stadium located in Downtown Detroit. It primarily serves as the home of the Detroit Lions of the National Football League (NFL), as well as the annual Quick Lane Bowl college football bowl game, state championship football games for the MHSAA, the MHSAA State Wrestling Championships, and the MCBA Marching Band State Finals, among other events. The regular seating capacity is approximately 65,000, though it is expandable up to 70,000 for football and 80,000 for basketball.

<i>The Spirit of Detroit</i> Sculpture by Marshall Fredericks

The Spirit of Detroit is a monument with a large bronze statue created by Marshall Fredericks and located at the Coleman A. Young Municipal Center on Woodward Avenue in Detroit, Michigan.

Samuel Bayer American film editor and cinematographer

Samuel David Bayer is an American visual artist, cinematographer, and commercial, music video and film director. Bayer was born in Syracuse, New York. He graduated from New York City's School of Visual Arts in 1987 with a degree in Fine Arts. He relocated to Los Angeles in 1991, where he continues to live and work.

Super Bowl commercials Television commercials during the Super Bowl

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.

Wieden+Kennedy Independent American advertising agency

Wieden+Kennedy is an independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.

Downtown Detroit Area of Detroit, Michigan, United States

Downtown Detroit is the central business district and a residential area of the city of Detroit, Michigan, United States. Locally, downtown tends to refer to the 1.4 square mile region bordered by M-10 to the west, Interstate 75 to the north, I-375 to the east, and the Detroit River to the south. Although, it may also refer to the Greater Downtown area, a 7.2 square mile region that includes surrounding neighborhoods such as Midtown, Corktown, Rivertown, and Woodbridge.

Joe Staley American football player (born 1984)

Joseph Andrew Staley is a former American football offensive tackle who played his entire career for the San Francisco 49ers of the National Football League (NFL). He was drafted by the 49ers in the first round of the 2007 NFL Draft. He played college football at Central Michigan.

Ram Trucks American brand of light to mid-weight commercial vehicles, a division of Stellantis

Ram Trucks, stylized as RAM and formerly known as the Ram Truck Division, is an American brand of light to mid-weight trucks and other commercial vehicles, and a division of Stellantis. It was established in a spin-off from Dodge in 2010 using the name of the Ram Pickup line of trucks. Ram Trucks' logo was originally used as Dodge's logo. Ram "Classic" trucks are made at the Warren Truck Plant in Warren, Michigan and at the Saltillo plant in Saltillo, Mexico. New series Ram pickups are made at Sterling Heights Assembly in Sterling Heights, Michigan. Since its inception, the brand has used the slogan "Guts. Glory. Ram."

Chrysler 200 Motor vehicle

The Chrysler 200 is a five-passenger mid-sized automobile that was manufactured and marketed by Chrysler from model years 2011 to 2017 across two generations in four-door sedan and two-door convertible body styles.

Rob Wolchek is an investigative reporter for WJBK-TV Fox 2 News in Detroit, Michigan. He is well known for his "Hall of Shame" segments.

This article summarizes the events, album releases, and album release dates in hip hop music for the year 2011.

2012 United States Senate election in Michigan

The 2012 United States Senate election in Michigan was held on November 6, 2012, alongside the 2012 United States presidential election, other elections to the United States Senate in other states, as well as elections to the United States House of Representatives and various state and local elections. Incumbent Democratic U.S. Senator Debbie Stabenow was re-elected to a third term after being unopposed in the Democratic primary. The Republican nominee was former Congressman Pete Hoekstra. Stabenow defeated Hoekstra by a landslide 20.8% margin and nearly one million votes.

Halftime in America is an American television commercial aired in February 2012 during halftime of Super Bowl XLVI. Produced by Portland, Oregon-based advertising agency Wieden+Kennedy for Chrysler, It features Clint Eastwood speaking, and narrating, an account of the American automobile industry rebounding after the Great Recession, as pictures of American workers appear onscreen.

So God Made a Farmer Speech given by Paul Harvey at the 1978 Future Farmers of America convention

"So God Made a Farmer" was a speech given by radio broadcaster Paul Harvey at the 1978 Future Farmers of America convention. The speech was first published in 1986 in Harvey's syndicated column. The speech borrowed a few phrases from a 1975 article written by Harvey in the Gadsden Times, which was itself inspired by parts of a 1940 definition of a dirt farmer published in The Farmer-Stockman. The 1940 article was copied verbatim by Tex Smith in a letter to the editor in the Ellensburg Daily Record in 1949. The speech was given as an extension of the Genesis creation narrative referring to God's actions on the 8th day of creation. Harvey described the characteristics of a farmer in each phrase, ending them with the recurring "So God Made a Farmer".

Olivier François French businessman

Olivier François is a French business executive and the current CEO of Fiat and Abarth. He was also FCA Group's chief marketing officer and, as well as a member of the Group Executive Council at Fiat Chrysler Automobiles, positions he has held since September 2011. For his attention to creativity, he has been referred to as "Chrysler's Don Draper".

Super Bowl LVI halftime show Event during the 2022 Super Bowl

The Super Bowl LVI halftime show, branded as the Pepsi Super Bowl LVI Halftime Show, was the halftime entertainment of Super Bowl LVI, and took place on February 13, 2022, at SoFi Stadium in Inglewood, California. It featured performances by American rappers Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige, with special appearances by fellow American rappers 50 Cent and Anderson .Paak. Deaf rappers Sean Forbes and Warren "WAWA" Snipe also performed, providing ASL interpretations of the headliners' music. The show was televised nationally in the U.S. by NBC.

The Super Bowl is the championship game of the NFL. The organization Up with People performed in five Super Bowl halftime shows, and additionally performed one Super Bowl pre-game show. In addition, in one of the years that they performed as the halftime headliners, Up with People accompanied Tom Sullivan in performing "The Star-Spangled Banner" before the game. Up with People has performed in more Super Bowl halftime shows and had more overall Super Bowl performances than any other act.

References

[4] [5] [6] [7]

  1. 1 2 Woods, Ashley C. (December 23, 2011). "'Born of Fire' Chrysler 200 ad featuring Eminem was simply the best of 2011". MLive.com. Advance Digital. Retrieved February 8, 2016.
  2. 1 2 Recker, Rachael (February 7, 2011). "Rockford resident and 'my own worst critic' Kevin Yon thinks his voiceover for Eminem Chrysler commercial came out 'OK'". MLive.com. Advance Digital. Retrieved October 28, 2017.
  3. Memmott, Mark (February 8, 2011). "Eminem's 'Imported from Detroit' Super Bowl Ad For Chrysler Scores Big : The Two-Way". NPR . Retrieved February 8, 2016.
  4. "Impressions of the Chrysler Super Bowl ad". Michigan Radio. 2011-02-07. Retrieved 2016-02-08.
  5. "Chrysler Super Bowl Ad: Shift On 'Imported From Detroit'?". Forbes.com. Retrieved 2016-02-08.
  6. "Chrysler's Stunning New 200 Finally Does Justice To Eminem's Super Bowl Ad". Forbes.com. 2014-01-13. Retrieved 2016-02-08.
  7. Tetzeli, Rick (2011-02-07). "Super Bowl Ad Stories: Chrysler, Eminem Break an Awkward Silence in Detroit". Fastcompany.com. Retrieved 2016-02-08.