 | |
| Product type | Bubble gum |
|---|---|
| Owner | The Hershey Company |
| Produced by | The Hershey Company |
| Country | United States |
| Introduced | 1975 |
| Markets | Worldwide |
| Previous owners | Life Savers Nabisco |
| Tagline | Keeps it Poppin The Number Yum Taste in bubble gum |
| Website | hersheyland.com/bubbleyum |
Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first introduced in 1975 by Life Savers. [1]
In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs. [2] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times ), to dispel the rumor and restore public confidence. [2] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand. [1] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000. [3]
Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character. [4]
Bubble gum is a type of chewing gum, designed to be inflated out of the mouth as a bubble.
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois.
Bubblicious is a brand of bubble gum originally produced by the American Chicle Division of Warner-Lambert. The brand is now part of Cadbury Adams, a division of Mondelez International. It was launched in 1977, in response to the tremendous sales of Bubble Yum, the first soft bubble gum. The brand struggled upon introduction, but sales took off with the advent, in 1978, of the "Ultimate Bubble" advertising campaign. Bubblicious was later expanded internationally.
Life Savers is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.
Dubble Bubble is an American brand of fruit-flavored, usually pink-colored, bubble gum invented by Walter Diemer, an accountant at Philadelphia-based Fleer Chewing Gum Company in 1928. One of Diemer's hobbies was concocting recipes for chewing gum based on the original Fleer ingredients. Though founder Frank H. Fleer had come up with his own bubble gum recipe under the name Blibber-Blubber in 1906, it was shelved due to its being too sticky and breaking apart too easily. It would be another 20 years until Diemer would use the original idea as inspiration for his invention.
Ford Gum is an American brand of bubble gum and chewing gum often found in gum machines. It is produced by Ford Gum & Machine Co. The history of the company goes back to 1913, when Ford Mason leased 102 machines and placed them in stores and shops in New York City. The gumballs, while they are covered with different flavors, all have the same flavor under the surface.
Bowman is a brand of trading cards owned by Topps.
Fruit Stripe was an artificially and naturally flavored fruit chewing gum produced by Beech-Nut in 1960 and discontinued in 2024. The individual pieces of gum were striped and were packaged in zebra-striped wrappers, which also acted as temporary tattoos.
The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group.
Nestlé UK Ltd., trading as Rowntree's, is a British confectionery brand and a former business based in York, England. Rowntree developed the Kit Kat, Aero, Fruit Pastilles, Smarties brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962. The Yorkie and Lion bars were introduced in 1976. Rowntree's also pioneered the festive selection box which in the UK have been a staple gift at Christmas for over a century.
Leaf International BV was a confectionery company founded in the 1940s. Leaf had sales of approximately €527m (2010) and 2,400 employees. It had 11 factories in seven countries. Leaf was owned by CVC Capital Partners, Nordic Capital, and management. Bengt Baron was the CEO of Leaf.
Super Bubble was a brand of bubble gum produced by Ferrara Candy Company first introduced in 1946 by the Thomas Wiener Company led by Douglas Thomas and Donald Wiener in Memphis, Tennessee. The recipe for the original Super Bubble flavor came from a much older brand known as Bub's Daddy. Super Bubble was originally sold for five cents, but in the face of increased competition from Dubble Bubble and Bazooka, the company brought out a one-cent version in 1948.
Rain-Blo is an American brand of bubble gum that comes in a variety of fruit flavors, introduced by Leaf Confectionery in 1940, and acquired from Hershey Foods by Farley's & Sathers Candy Company, merged with Ferrara Pan in 2012, becoming the Ferrara Candy Company. They are bubble gum balls containing an internal fruit flavoring that is colored to match the coating on the outside.
Two multi-national companies, Wrigley and Cadbury, together account for some 60% market share of the worldwide chewing gum market. The global market shares for the top five chewing gum companies are estimated to be:
Breath Savers is a brand of mint manufactured by the Hershey Company.
Kentucky Fried Chicken is a fast food restaurant chain founded by Colonel Harland Sanders in Salt Lake City, Utah, in 1952. KFC specializes in selling fried chicken. As of September 2021, KFC operated over 8,100 outlets in around 1,600 cities across China. According to research by Millward Brown, KFC was the most powerful foreign brand in China in 2013.
Ice Breakers is a brand of mints and chewing gum owned by The Hershey Company.
| Hershey Company |
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| Hershey Entertainment and Resorts Company |
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| Milton Hershey Foundation | ||||||||||||
