Covet Fashion

Last updated

Covet Fashion is a mobile casual free-to-play dress up game for iOS and Android. It was initially launched on November 12, 2013. The game is known for its collaborations with real life brands. In 2020, they claimed to have 2 million monthly players. [1]

Contents

Notable collaborations

In December 2015, Emma Roberts was their first Covet Host. [2]

In 2018, Covet collaborated with Disney with Cruella de Vil, the Evil Queen, and Maleficent themed clothing. [3]

Ownership

It was developed by Crowdstar. Their goal was to create games designed for women, a market that the chief executive Jeff Tseng at the time thought was underserved. [4] Crowdstar was purchased by Glu Mobile in 2016 for $45 million. [5] In 2021, it was purchased by Electronic Arts when they purchased Glu Mobile. [6]

Related Research Articles

<span class="mw-page-title-main">Electronic Arts</span> American video game company

Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists". EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's Skate or Die! The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991.

<span class="mw-page-title-main">EA Mobile</span> American video game developer

EA Mobile Inc. is an American video game development studio of the publisher Electronic Arts (EA) for mobile platforms.

Foundation 9 Entertainment, Inc. was an American video game company based in Irvine, California. The company was formed in March 2005 through the merger of video game developers Backbone Entertainment and The Collective.

<span class="mw-page-title-main">Glu Mobile</span> American video game developer

Glu Mobile LLC is an American developer and publisher of mobile games. It was founded as Sorrent in 2001 and acquired Macrospace in 2004. Both companies collectively rebranded as Glu Mobile in 2005. In April 2021, the company was acquired by Electronic Arts.

<i>Championship Manager 2006</i> 2006 video game

Championship Manager 2006 is a computer game in Eidos' Championship Manager series. It is essentially a seasonal update for Championship Manager 5. The game was developed by Beautiful Game Studios (BGS) and was released on Windows on March 31, 2006.

<span class="mw-page-title-main">Behaviour Interactive</span> Canadian video game development studio

Behaviour Interactive Inc. is a Canadian video game developer based in Montreal. The studio is best known for the multiplayer horror game Dead by Daylight.

<i>Asphalt: Urban GT 2</i> 2005 video game

Asphalt: Urban GT 2 is a racing video game developed and published by Gameloft for the Nintendo DS, N-Gage and PlayStation Portable. A 2.5D Java Platform 2 ME version for mobile phones was also released on November 30, 2005. It is a sequel of Asphalt: Urban GT (2004) and the second major game of the Asphalt series.

Lucky Chicken Games is an American video game developer founded in 1998 in Santa Monica, California by Jamie Ottilie, Matt Saia and Jonnathan Hilliard.

Kongregate is an American web gaming portal and video game publisher. Its website features over 124,000 online games and 30+ mobile games available to the public. The company also publishes games for PC, mobile, and home consoles. It was purchased by GameStop Corporation in 2010 before being acquired by Modern Times Group MT AB in 2017.

Superscape was a British developer and publisher of mobile games. The company has developed several mobile games, licensed from such companies as 20th Century Fox, Universal Pictures, Sony Pictures and Global Wireless entertainment. Superscape evolved from Incentive Software, a publisher of home computer games in the 1980s and 1990s.

PlayFirst, Inc. is a Delaware based American publisher of casual games founded in 2004 by industry veterans. PlayFirst produced the Diner Dash series, which won the 2008 Annual Casual Game Awards. and has seen over 550 million downloads. The popularity of Diner Dash series prompted spin-off series like Wedding Dash and Cooking Dash. The company’s game portfolio also includes the retro-style strategy-based Chocolatier series, and the adventure/hidden object-mixing Dream Chronicles series.

CrowdStar is a former developer of Facebook and mobile games, based in Burlingame, California, United States and Dublin, Ireland. The company developed several titles for the Facebook platform, with some of its most popular titles being Happy Aquarium, Happy Pets, Wasteland Empires and It Girl, and a number of titles on mobile for the iOS, Android and Windows Markets, including Design Home, Fish WithAttitude, Phuzzle, Top Girl, and Covet Fashion. It was acquired by Glu Mobile in 2016.

<span class="mw-page-title-main">Kabam</span> Canadian video game developer

Kabam is a Canadian video game developer and publisher founded in 2006 and headquartered in Vancouver, with offices in Montreal, San Francisco, and Austin, Texas. The company develops and publishes massively multiplayer social games such as Marvel Contest of Champions and Transformers: Forged to Fight for mobile devices. Before expanding into gaming, Kabam established itself as a social applications developer with focusing on entertainment and sports.

<span class="mw-page-title-main">Scopely</span> American entertainment company

Scopely, Inc. is an American interactive entertainment company and mobile-first video game developer and publisher. The company is headquartered in Culver City, California, with offices across the US, EMEA and Asia.

Skillz is an online mobile multiplayer video game competition platform that is integrated into a number of iOS and Android games. The Skillz platform helps developers create franchises by enabling social competition in their games. Skillz has over 14,000 game developers who launched a game integration on the platform. Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide.

WeGame is the flagship game portal of the Chinese company Tencent.

<span class="mw-page-title-main">Stillfront Group</span> Video game company

Stillfront Group is a Sweden-based company specialized in the acquisition and management of mobile and browser game studios.

<span class="mw-page-title-main">Proletariat (company)</span> American video game developer

Proletariat, Inc. is an American video game developer based in Boston, Massachusetts. Founded by Seth Sivak and former Zynga industry veterans in 2012. The company was acquired by Blizzard Entertainment in 2022. Proletariat, Inc. has developed multiple independent games and launched its best-known game, Spellbreak in September, 2020.

References

  1. ↑ Jackson, Gita (2020-02-19). "'Covet Fashion' Made Me Feel I Belonged at New York Fashion Week". Vice. Retrieved 2024-04-16.
  2. ↑ Gardner, Chris (2015-12-03). "Emma Roberts Is Now an Avatar for 'Covet Fashion'". The Hollywood Reporter. Retrieved 2024-04-16.
  3. ↑ Contributor, Disney News. "Covet Fashion Has Disney-Inspired Style Challenges and We Now Know How We'll Be Spending All of Our Free Time". Disney News. Retrieved 2024-04-16.{{cite web}}: |last= has generic name (help)
  4. ↑ Takahashi, Dean (February 26, 2015). "CrowdStar is all-in on mobile gaming for women with Covet Fashion". Venture Beat Games. Retrieved April 15, 2024.
  5. ↑ Chapple, Craig; Content, Head of (2016-11-04). "Glu Mobile appoints new CEO and acquires control of Covet: Fashion dev Crowdstar for $45 million". pocketgamer.biz. Retrieved 2024-04-16.
  6. ↑ Contributor, Wilhelm Voutilainen (2021-02-22). "Here's why Glu is an excellent strategic fit for EA". GamesIndustry.biz. Retrieved 2024-04-20.{{cite web}}: |last= has generic name (help)
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.