Discount theater

Last updated

Discount theaters, also known as dollar theaters, dollar movies, second-run theaters, and sub-run theaters, are movie theaters that show motion pictures for reduced prices after those films depart first-run theaters. [1] [2] Originally, they would receive release prints of 35 mm films after those prints had been shown already at first-run theaters. Therefore, the film's quality was significantly lower because the release print was worn out from dozens of showings, and the potential audience for the film would be smaller since it had been already released weeks or months before (meaning that most people who wanted to see the film would already have done so at a first-run theater).

Contents

The Cinema 6 Theatre in State College, PA showed second-run movies for $1. Cinema 6 Theatre State College.jpg
The Cinema 6 Theatre in State College, PA showed second-run movies for $1.

Discount theaters were prevalent in the era before home video. They were able to remain financially viable for most of the VHS era, since the fuzzy images played back onto relatively small CRT televisions from videocassettes simply could not come close to the sharp resolution of images projected inside a movie theater from 35 mm film. Budget-conscious filmgoers with patience could simply wait for a film to hit a second-run theater, rather than pay much more to see the film during its first run. For example, six months after its original theatrical release, Titanic was playing in budget theaters in still viable but well-run prints.

Many discount theaters have been driven out of business by an oversupply of new movie screens (in the form of multiplexes), which has allowed films to stay longer in first-run theaters; a drastically shortened delay between theatrical and home video releases (culminating in simultaneous releases); and dramatic improvements in home video and television technology resulting in much sharper and larger images.

See also

Related Research Articles

<span class="mw-page-title-main">Digital cinema</span> Use of digital projectors in cinemas

Digital cinema refers to the adoption of digital technology within the film industry to distribute or project motion pictures as opposed to the historical use of reels of motion picture film, such as 35 mm film. Whereas film reels have to be shipped to movie theaters, a digital movie can be distributed to cinemas in a number of ways: over the Internet or dedicated satellite links, or by sending hard drives or optical discs such as Blu-ray discs.

<span class="mw-page-title-main">35 mm movie film</span> Standard theatrical motion picture film gauge

35 mm film is a film gauge used in filmmaking, and the film standard. In motion pictures that record on film, 35 mm is the most commonly used gauge. The name of the gauge is not a direct measurement, and refers to the nominal width of the 35 mm format photographic film, which consists of strips 1.377 ± 0.001 inches (34.976 ± 0.025 mm) wide. The standard image exposure length on 35 mm for movies is four perforations per frame along both edges, which results in 16 frames per foot of film.

<span class="mw-page-title-main">16 mm film</span> Historically popular gauge of film

16 mm film is a historically popular and economical gauge of film. 16 mm refers to the width of the film ; other common film gauges include 8 mm and 35 mm. It is generally used for non-theatrical film-making, or for low-budget motion pictures. It also existed as a popular amateur or home movie-making format for several decades, alongside 8 mm film and later Super 8 film. Eastman Kodak released the first 16 mm "outfit" in 1923, consisting of a camera, projector, tripod, screen and splicer, for US$335. RCA-Victor introduced a 16 mm sound movie projector in 1932, and developed an optical sound-on-film 16 mm camera, released in 1935.

<span class="mw-page-title-main">Super 8 film</span> Small motion picture film format

Super 8 mm film is a motion-picture film format released in 1965 by Eastman Kodak as an improvement over the older "Double" or "Regular" 8 mm home movie format.

<span class="mw-page-title-main">Movie theater</span> Venue for viewing films

A movie theater, cinema, or cinema hall, also known as a movie house, picture house, picture theater or simply theater, is a business that contains auditoria for viewing films for public entertainment. Most are commercial operations catering to the general public, who attend by purchasing tickets.

<span class="mw-page-title-main">B movie</span> Low-budget commercial film genre

A B movie, or B film, is a type of low-budget commercial motion picture. Originally, during the Golden Age of Hollywood, this term specifically referred to films meant to be shown as the lesser-known second half of a double feature, somewhat similar to B-sides in the world of recorded music. However, the production of such films as "second features" in the United States largely declined by the end of the 1950s. This shift was due to the rise of commercial television, which prompted film studio B movie production departments to transition into television film production divisions. These divisions continued to create content similar to B movies, albeit in the form of low-budget films and series.

A television film, alternatively known as a television movie, made-for-TV film/movie, telefilm, telemovie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for initial showing in movie theaters, and direct-to-video films made for initial release on home video formats. In certain cases, such films may also be referred to and shown as a miniseries, which typically indicates a film that has been divided into multiple parts or a series that contains a predetermined, limited number of episodes.

<span class="mw-page-title-main">Home cinema</span> Home entertainment system that aims to replicate the experience of a movie theater

A home cinema, also called a home theater or theater room, is a home entertainment audio-visual system that seeks to reproduce a movie theater experience and mood using consumer electronics-grade video and audio equipment and is set up in a room or backyard of a private home. Some studies show that films are rated better and generate more intense emotions when watched in a movie theater, but convenience is a major appeal for home cinemas. In the 1980s, home cinemas typically consisted of a movie pre-recorded on a LaserDisc or VHS tape; a LaserDisc Player or VCR; and a heavy, bulky large-screen cathode ray tube TV set, although sometimes CRT projectors were used instead. In the 2000s, technological innovations in sound systems, video player equipment and TV screens and video projectors have changed the equipment used in home cinema set-ups and enabled home users to experience a higher-resolution screen image, improved sound quality and components that offer users more options. The development of Internet-based subscription services means that 2020s-era home theatre users do not have to commute to a video rental store as was common in the 1980s and 1990s.

Direct-to-video or straight-to-video refers to the release of a film, television series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy was prevalent before streaming platforms came to dominate the TV and movie distribution markets.

<span class="mw-page-title-main">Short film</span> Film with a low running time

A short film is a film with a low running time. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of not more than 40 minutes including all credits". In the United States, short films were generally termed short subjects from the 1920s into the 1970s when confined to two 35 mm reels or less, and featurettes for a film of three or four reels. "Short" was an abbreviation for either term.

<span class="mw-page-title-main">Movie projector</span> Device for showing motion picture film

A movie projector is an opto-mechanical device for displaying motion picture film by projecting it onto a screen. Most of the optical and mechanical elements, except for the illumination and sound devices, are present in movie cameras. Modern movie projectors are specially built video projectors.

<span class="mw-page-title-main">Grindhouse</span> Low-budget movie theater that shows mainly exploitation films

A grindhouse or action house is an American term for a theatre that mainly shows low-budget horror, splatter, and exploitation films for adults. According to historian David Church, this theater type was named after the "grind policy", a film-programming strategy dating back to the early 1920s which continuously showed films at cut-rate ticket prices that typically rose over the course of each day. This exhibition practice was markedly different from the era's more common practice of fewer shows per day and graduated pricing for different seating sections in large urban theatres, which were typically studio-owned.

Film-out is the process in the computer graphics, video production and filmmaking disciplines of transferring images or animation from videotape or digital files to a traditional film print. Film-out is a broad term that encompasses the conversion of frame rates, color correction, as well as the actual printing, also called scannior recording.

<span class="mw-page-title-main">Digital cinematography</span> Digital image capture for film

Digital cinematography is the process of capturing (recording) a motion picture using digital image sensors rather than through film stock. As digital technology has improved in recent years, this practice has become dominant. Since the mid-2010s, most movies across the world are captured as well as distributed digitally.

<span class="mw-page-title-main">Techniscope</span> Motion picture camera film format

Techniscope or 2-perf is a 35 mm motion picture camera film format introduced by Technicolor Italia in 1960. The Techniscope format uses a two film-perforation negative pulldown per frame, instead of the standard four-perforation frame usually exposed in 35 mm film photography. Techniscope's 2.33:1 aspect ratio is easily enlarged to the 2.39:1 widescreen ratio, because it uses half the amount of 35 mm film stock and standard spherical lenses. Thus, Techniscope release prints are made by anamorphosing, enlarging each frame vertically by a factor of two.

Film distribution, also called film exhibition or film distribution and exhibition, is the process of making a movie available for viewing to an audience. This is normally the task of a professional film distributor, who would determine the marketing and release strategy for the film, the media by which a film is to be exhibited or made available for viewing and other matters. The film may be exhibited directly to the public either through a movie theater or television, or personal home viewing. For commercial projects, film distribution is usually accompanied by film promotion.

<i>The Stewardesses</i> 1969 film by Alf Silliman Jr.

The Stewardesses is a 1969 American 3D softcore comedy film written and directed by Allan Silliphant and starring Christina Hart, Monica Gayle, Paula Erickson and Donna Stanley.

<span class="mw-page-title-main">B movies since the 1980s</span>

Cinematic exhibition of the B movie, defined as a relatively low-cost genre film, has declined substantially from the early 1980s to the present. Spurred by the historic success of several big-budget movies with B-style themes beginning in the mid-1970s, the major Hollywood studios moved progressively into the production of A-grade films in genres that had long been low-budget territory. With the majors also adopting exploitation-derived methods of booking and marketing, B movies began to be squeezed out of the commercial arena. The advent of digital cinema in the new millennium appeared to open up new opportunities for the distribution of inexpensive genre movies.

<span class="mw-page-title-main">Home video</span> Prerecorded video media that are either sold, rented, or streamed for home entertainment

Home video is recorded media sold or rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD and Blu-ray. In a different usage, "home video" refers to amateur video recordings, also known as home movies.

NBC Saturday Night at the Movies was the first television show to broadcast in color relatively recent feature films from major studios. The series premiered on September 23, 1961, and ran until October 1978, spawning many imitators. Previously, television stations had been only been able to show older, low-budget, black-and-white films that wouldn't be shown at movie theaters. In the late 1970s, competition from cable television and home video led to a decline in viewership.

References

  1. Beach, Randall (25 November 1990). "At Second-Run Theaters, Moviegoers Applaud the Prices". The New York Times . Archived from the original on 2022-07-16.
  2. RICHARD NATALE (8 February 1995). "Discount Houses Give Films New Lease on Life : Movies: Not everyone supports the so-called 'dollar' theaters, but their growing popularity reflects the healthy revenues often generated between first-run and video release". Los Angeles Times .