A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. [1]
Artwork or statuary may also have a display stand to hold items securely for viewing.
From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design.
Important characteristics of a display stand are: appearance, solid structure, easy assembly, fast disassembly and convenient transportation. [2] [3] [4] [5]
Display stands are commonly manufactured from corrugated fiberboard, fluted polypropylene (aka corrugated plastic or correx) and acrylic. Corrugated and fluted polypropylene stands can be full colour printed and supplied as flat-packs, ready for quick assembly.
Logistics is the part of supply chain management that deals with the efficient forward and reverse flow of goods, services, and related information from the point of origin to the point of consumption according to the needs of customers. Logistics management is a component that holds the supply chain together. The resources managed in logistics may include tangible goods such as materials, equipment, and supplies, as well as food and other consumable items.
A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the outskirts of cities, towns, or villages.
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and for personal use.
A pallet is a flat transport structure, which supports goods in a stable fashion while being lifted by a forklift, a pallet jack, a front loader, a jacking device, or an erect crane. Many pallets can handle a load of 1,000 kg (2,200 lb). While most pallets are wooden, pallets can also be made of plastic, metal, paper, and recycled materials.
Shrink wrap, also shrink film, is a material made up of polymer plastic film. When heat is applied, it shrinks tightly over whatever it is covering. Heat can be applied with a handheld heat gun, or the product and film can pass through a heat tunnel on a conveyor.
A Slip sheet is “a corrugated, solid fiber, or plastic sheet onto which a unit load can be assembled. A protruding short panel can be grasped by the jaws of a pull-pack truck and the load pulled back onto the pull-pack platform.”
A paper pallet or ecopallet is a shipping or display pallet made from paperboard.
Strapping, also known as bundling and banding, is the process of applying a strap to an item to combine, stabilize, hold, reinforce, or fasten it. A strap may also be referred to as strapping. Strapping is most commonly used in the packaging industry.
Truckload shipping is the movement of large amounts of homogeneous cargo, generally the amount necessary to fill an entire semi-trailer or intermodal container. A truckload carrier is a trucking company that generally contracts an entire trailer-load to a single customer. This is as opposed to a less-than truckload (LTL) company that generally mixes freight from several customers in each trailer. One advantage Full Truckload (FTL) carriers have over Less than Truckload carriers is that the freight is never handled en route, whereas an LTL shipment will typically be transported on several different trailers. Truckload shipments are typically run on 48' or 53'dry van trailers which will hold 24 or 26 pallets respectively.
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Package cushioning is used to protect items during shipment. Vibration and impact shock during shipment and loading/unloading are controlled by cushioning to reduce the chance of product damage.
A bulk box, also known as a bulk bin, skid box, pallet box, bin box, gaylord, or octabin, is a pallet-size box used for storage and shipping of bulk quantities.
In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. The display of products on the endcap is sometimes also called a feature.
Corrugated box design is the process of matching design factors for corrugated fiberboard or corrugated plastic boxes with the functional physical, processing and end-use requirements. Packaging engineers work to meet the performance requirements of a box while controlling total costs throughout the system. Corrugated boxes are shipping containers used for transport packaging and have important functional and economic considerations.
Shelf-ready packaging (SRP) and retail-ready packaging (RRP) refers to the packaging of a product so that it is delivered to a retailer in packaging which is optimized for efficient stocking and sale.
Cermex is a company that manufactures case packing, shrink-wrapping and palletizing machinery. Cermex supplies engineering and equipment to automate end of line packaging, from the packed product to the loaded pallet. Cermex supports global engineering and equipment for the packaging of various and diverse products, from individual product packaging to completing finished pallets for shipment.
Tear tape, also known as tearstrip or tear-off ribbon, is a narrow adhesive tape used to open packaging. The backing is often a narrow oriented polymer such as polypropylene but other polymers, yarns, and filaments are also used. Many tear tapes use a pressure sensitive adhesive but others have a heat-activated adhesive system.
Reusable packaging is manufactured of durable materials and is specifically designed for multiple trips and extended life. A reusable package or container is "designed for reuse without impairment of its protective function." The term returnable is sometimes used interchangeably but it can also include returning packages or components for other than reuse: recycling, disposal, incineration, etc. Typically, the materials used to make returnable packaging include steel, wood, polypropylene sheets or other plastic materials.
Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for luxury brands. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious.
Package handles, or carriers, are used to help people use packaging. They are designed to simplify and to improve the ergonomics of lifting and carrying packages. Handles on consumer packages add convenience and help facilitate use and pouring. The effect of handles on package material costs and the packaging line efficiencies are also critical. A handle can be defined as “an accessory attached to a container or part for the purpose of holding or carrying.” Sometimes a handle can be used to hang a package for dispensing or use.
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