Domino (cookie)

Last updated
A packet of Domino cookies. Domino cookie pack (60th anniversary).jpg
A packet of Domino cookies.

Domino is a brand of cookies manufactured by the Finnish food company Fazer. Domino cookies consist of three layers, of which the upper and lower layer are made from cocoa-flavoured biscuit and the middle one is a soft vanilla-flavoured creme filling.

Contents

There are several versions of Domino cookies, such as Domino Mint, Domino Choco, Domino Double Chocolate, Mini Domino and Domino Marianne (with a peppermint flavour).

Fazer launched the Domino cookie brand in 1953. [1] [2] Similar cookies had existed previously in the American market, such as Hydrox launched in 1908 and Oreo launched in 1912. Between 1995 and 2016, the ownership of the Domino brand and Fazer's cookie production passed between multiple foreign owners and brands, such as United Biscuits, [3] Danone's, Kraft Foods', and Mondelez International's LU brand. In 2016, Fazer reacquired its domestic cookie production and the associated brands. [2]

Domino cookies are so similar to the previously invented Hydrox and Oreo cookies that some Finnish media have used them as interchangeable: The Finnish magazine Tekniikka & Talous published news about animal experiments with Oreo cookies with the headline "Domino cookies cause an addiction as bad as drugs do". [4]

Domino has been awarded as Finland's most valued brand of cookies in the Taloustutkimus and Markkinointi & Mainonta magazines. [5]

In 2006, Fazer launched Domino-flavoured ice cream.

See also

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food (biscuit)

A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.

<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

Alma Media Oyj is a Finnish media and digital service business company. Its best known products are Iltalehti, Kauppalehti, Talouselämä, Monster.fi and Etuovi.com.

<span class="mw-page-title-main">Jaffa Cakes</span> British snack food

Jaffa Cakes are a cake introduced by McVitie and Price in the UK in 1927 and named after Jaffa oranges. The most common form of Jaffa cakes are circular, 2+18 inches (54 mm) in diameter and have three layers: a Genoise sponge base, a layer of orange flavoured jam and a coating of chocolate. Each cake is 46 calories. Jaffa Cakes are also available as bars or in small packs, and in larger and smaller sizes. The original Jaffa Cakes now come in packs of 10, 20, 30, or 40, having been downsized in 2017 from 12 or 24 per pack.

<span class="mw-page-title-main">Jammie Dodgers</span> British jam-filled shortbread biscuit

Jammie Dodgers are a popular British biscuit, made from shortcake with a raspberry or strawberry flavoured jam filling. Introduced in 1960, they are currently produced by Burton's Biscuit Company at its factory in Llantarnam.

<span class="mw-page-title-main">Fazer</span> Finnish confectionery and food company

Fazer is one of the largest corporations in the Finnish food industry. The company was founded by Karl Fazer in 1891, as a "French-Russian confectionery" in central Helsinki. Today, it employs over 6,000 people across Finland, Sweden, Latvia, Lithuania, Estonia, Denmark, Norway and Poland. Its products are exported to more than 40 countries.

<span class="mw-page-title-main">Sunshine Biscuits</span> Defunct American snack company

Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, is a defunct independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located until 2001.

<span class="mw-page-title-main">Neste</span> Finnish oil company

Neste Oyj is an oil refining and marketing company located in Espoo, Finland. It produces, refines and markets oil products, provides engineering services, and licenses production technologies. Neste has operations in 14 countries.

<span class="mw-page-title-main">Tim Tam</span> Brand of chocolate biscuits

Tim Tam is a brand of chocolate biscuit introduced by the Australian biscuit company Arnott's in 1964. It consists of two malted biscuits separated by a light hard chocolate cream filling and coated in a thin layer of textured chocolate.

<span class="mw-page-title-main">Hydrox</span> Brand of sandwich cookies

Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's which in turn sold the cookie line and the rights to the Keebler name to Ferrero SpA. In September 2015, the product was reintroduced by Leaf Brands.

<span class="mw-page-title-main">VTT Technical Research Centre of Finland</span> Research and technology company in Finland

VTT Technical Research Centre of Finland Ltd is a state-owned and controlled non-profit limited liability company. VTT is the largest research and technology company and research centre conducting applied research in Finland. It provides research and innovation services and information for domestic and international customers and partners, both in private and public sectors.

<span class="mw-page-title-main">Vienna Fingers</span>

Vienna Fingers is an American brand of cookie made by the Keebler Company, a division of Ferrero SpA. They consist of a sandwich of vanilla flavored outer crust filled with vanilla cream flavored filling. Akin to an Oreo, the surface is textured and embossed with the product name, but Vienna Fingers have a round-ended 'finger' shape. They come in a red and yellow accented rectangular package with the words "Vienna Fingers" in white lettering. Nabisco's Cameo is similar.

<span class="mw-page-title-main">Sandwich cookie</span> Cookies kept by two thin cookies or biscuits with filling in between

A sandwich cookie, also known as a sandwich biscuit, is a type of cookie made from two thin cookies or medium cookies with a filling between them. Many types of fillings are used, such as cream, ganache, buttercream, chocolate, cream cheese, jam, peanut butter, lemon curd, or ice cream.

<span class="mw-page-title-main">Fazer Blue</span> Finnish brand of milk chocolate

Karl Fazer Milk Chocolate, commonly known as Fazer Blue, is a Finnish brand of milk chocolate owned by the Fazer corporation. The common name derives from the iconic blue color of its wrapper, which is a registered color trademark of the Fazer corporation.

Markkinointi & Mainonta, abbreviated as M&M, was a marketing magazine based in Helsinki, Finland. It was in circulation between 1994 and 2020.

Taffel is a Finnish brand of potato chips produced by Orkla Confectionery & Snacks Finland. Taffel potato chips are produced in Åland, and it was the first product of the Orkla factory. The Taffel brand also includes dipping sauces, French fries, popcorn and nut mixes. According to research by Markkinointi & Mainonta magazine and Taloustutkimus, Taffel was Finland's most valued brand of potato chips in 2015.

<span class="mw-page-title-main">Happy Joe</span> Finnish cider brand of Hartwall

Happy Joe is a Finnish brand of cider produced by Hartwall since September 2012.

Koskenlaskija is a Finnish brand of processed cheese produced by Valio. Production of Koskenlaskija started in Helsinki in 1933, and it was Valio's first brand of processed cheese. Koskenlaskija has also been produced in Lahti (1940-1967), in Tampere (1967-1989) and currently in Vaarala, Vantaa. Koskenlaskija is the most popular brand of processed cheese in Finland. Koskenlaskija is a registered trademark by Valio.

<span class="mw-page-title-main">Elovena</span>

Elovena is a Finnish food brand by the Raisio Group. The Elovena product line includes oat flakes and other cereal products. In 2020 the product line included prepackaged porridges, flakes, bran and germ, vegetable protein products, snack drinks and cookies as well as breakfast cereal. There are over 60 products in total.

References

  1. Fazer, Karl (1866-1932), Biografiakeskus. Talouselämän vaikuttajat (for-pay content). Accessed on 7 August 2013.
  2. 1 2 "Dominot, Jaffat ja Fanipalat palaavat Suomeen – Fazer ostaa keksimerkit takaisin". Ilta-Sanomat (in Finnish). STT. 29 April 2016. Retrieved 17 March 2021.
  3. "Brittiyhtiö United Biscuits Fazer Keksien pääomistajaksi". Helsingin Sanomat (in Finnish). STT. 14 January 1994. Retrieved 17 March 2021.
  4. Luotola, Janne: Rottatutkijat väittävät: Domino-keksi aiheuttaa yhtä pahan riippuvuuden kuin huumeet, Tekniikka & Talous 17 October 2013. Accessed on 8 September 2014.
  5. Jääskeläinen, Henri: Brändien arvostus 2013: Domino on keksien ykkönen, Markkinointi & Mainonta 9 December 2013. Accessed on 8 September 2014.