Duke Concept

Last updated
Duke Concept
IndustryEntertainment
Founded2013
FounderOsita Ugeh
Headquarters New York City, New York,
U.S.
ServicesConcert promotion, concert production
Website www.dukeconcept.com

Duke Concept is an event production and management company founded in 2013 by Osita Ugeh, based in New York. The company works with African artists, primarily in afrobeats, but has expanded into other music cultures, including Caribbean artists working in reggae. They have grown the afrobeat audience in the U.S, by producing shows in more prominent venues.

Contents

History

Duke Concept was founded in 2013 by Osita Ugeh. Prior to this it was known as Duke Entertainment, originally founded in Lagos, Nigeria. [1] Ugeh was born in Nigeria, but moved to New York in 2011, launching the company there as Duke Concept in 2013. [2]

Duke Concept focused on developing the events infrastructure for afrobeat performers in the U.S, working towards artists to be given larger venues to perform in, since most afrobeat shows there at the time took place in small clubs and warehouses, unlike the larger ones standard in Lagos. [1] [2]

Purpose

Duke Concept has brought a number of African artists over to perform in the U.S, with its purpose being to develop the afrobeat audience there. [3] They have produced tours for a number of afrobeat artists, including Wizkid, Davido, Tiwa Savage, and Burna Boy. In 2021 Duke Concept booked the first afrobeat artist to headline the Hollywood Bowl, and in 2022 booked the first Nigerian artist to headline Madison Square Garden. [4] [5]

The company also works with Caribbean artists, looking for opportunities to blend the afrobeat and reggae cultures in order to bridge the gap between African and Jamaican music, suggesting the two are complimentary, and can learn from each other’s shared histories within the African diaspora. [3]

Since 2021 Duke Concept has been in a partnership with the entertainment company Live Nation. Although the two companies had been co-producing afrobeat shows since 2018, they formed a formal partnership in 2021, in which Duke Concept handles production and logistics with Live Nation providing support and a network of venues. [5] [6]

In his role as Duke Concept CEO, Ugeh was named a Billboard International Power Player in 2022, and an honoree at Africon in 2023. [7] [8]

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References

  1. 1 2 Alake, Motolani (2021-10-20). "Osita Francis Ugeh: The art of touring Afrobeats artists with Duke Concept [Inside By Pulse]". Pulse Nigeria. Retrieved 2024-03-06.
  2. 1 2 "Bringing Burna Boy To The Bowl: Duke Concept Builds The U.S. Into A Viable Touring Market For Top African Talent - Pollstar News". 2021-11-03. Retrieved 2024-03-06.
  3. 1 2 Watkis, Donovan (2022-11-20). "Afrobeats Show Promoter Osita "Duke" Ugeh Wants To Bridge The Gap Between African Music & Jamaican Music". World Music Views®. Retrieved 2024-03-06.
  4. ↑ C.J, Mankaprr Conteh,Nelson; Conteh, Mankaprr; C.J, Nelson (2022-01-12). "How Afrobeats is Making the World Listen". Rolling Stone. Retrieved 2024-03-06.{{cite web}}: CS1 maint: multiple names: authors list (link)
  5. 1 2 Mamo, Heran (2022-05-12). "Burna Boy's Global Vision: Taking Afro-Fusion to the Next Level". Billboard. Retrieved 2024-03-06.
  6. ↑ Brooks, Dave (2021-12-10). "Duke Concept Launches Live Nation Joint Venture". Billboard. Retrieved 2024-03-06.
  7. ↑ Staff, Billboard (2022-04-25). "Revealed: Billboard's 2022 International Power Players". Billboard. Retrieved 2024-03-07.
  8. ↑ Ron, Terzel. "Afro Ball 2023 honored those making Africa proud and looking fly doing it". REVOLT. Retrieved 2024-03-08.
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