Elfy Food

Last updated
Elfy Food
Elfy food.png
GenreAction, Adventure & Comedy
Developed by Turner Broadcasting
Country of originEngland
Original languageEnglish
No. of seasons1
No. of episodes7
Release
Original releaseOctober 2005 (2005-10) –
December 2005 (2005-12)

Elfy Food is a British animated mini-series that was produced by Turner Broadcasting for Cartoon Network UK in response to the Choosing Health White Paper published in November 2004. The six 2-minute cartoons featured 5 healthy-eating elves that were on a mission to retrieve magical foods. [1] [2] Its purpose was to promote "the virtues of fresh fruit and vegetables to a pre-teen audience". [3]

Contents

Overview

"Initially, it was a defensive measure, then it became clear we could contribute something in the long term if we invested enough time and money and had a decent story."

-Richard Kilgarriff, the general manager of Turner Entertainment Networks

The mini-series, which was created to deflect criticism for screening junk food advertisements and combating childhood obesity, took 18 months to develop at a cost of £250,000. The show was also supported by children's charities including Barnardo's, ChildLine and Mencap, and produced in consultation with Great Ormond Street children's hospital. [3] The series was offered to terrestrial broadcasters including the BBC and Channel 4 for free. During production, Ofcom and the Food Standards Agency were consulted in the hopes that the Department of Health and other government departments would use the cartoon characters in their own healthy eating campaigns. Turner Broadcasting has also that its strategy is to persuade the watchdog, Ofcom, that broadcasters should be allowed to continue advertising what it insists are "legal" sugary and fatty foods if they also promote healthy eating. [1]

"We want it to last a long time, because our audience is renewed every year, so we made a lot of the story elements very traditional - setting up obstacles that characters overcome and the forces of good and evil battling together."

-Richard Kilgarriff, the general manager of Turner Entertainment Networks

For a week in October 2005, Turner Broadcasting broadcast an episode every hour during peak time on Europe in October on three channels: the Cartoon Network, Boomerang and Toonami. [2] The series was also shown in Europe and the US. The animation will also be shown in Europe and the US. Each episode featured a different fruit or vegetable, each of which imbued the elves with different superpowers. [1] The show's motto was "Once we've eaten, we can't be beaten."

Plot

Set in Elf Land, where a community of elves enjoy extraordinarily long and active lives, thanks to super-powers derived from their diet of "Elfy Food". But the ambitious evil dictator called Frank Farter, burns all the crops in a bid to make the elves too weak to fight his takeover plot, but not all hope is lost as the Head of The Elves calls a group of five young elves, Amy, Bippin, Yuri, Sylva and Ezra to go and set out on a quest to find the secret and well-guarded stores of elfy food hidden in the land's most uncharted corners. But with ogres, baddies and evil Frank Farter and his minions hot on their trail, these elflings must find the crops before Frank Farter does.

The name of the real fruits and vegetables in the show change into a name that involves its size, shape, color, and taste. [1]

Characters

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References

  1. 1 2 3 4 Byrne, Ciar (28 April 2005). "Children's 'elfy' TV show to target junk foods". The Independent. Archived from the original on November 7, 2012. Retrieved 2 May 2010.
  2. 1 2 Birkett, Dea (6 June 2005). "The veg that dare not speak its name". New Statesman. Retrieved 2 May 2010.
  3. 1 2 "Watch your greens". News Blog. Guardian. 1 December 2005. Retrieved 2 May 2010.
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