Ertl Company

Last updated
Ertl Company
Company type Private (1946–1999)
Founded1945;79 years ago (1945)
Dubuque, Iowa, U.S.
FounderFred Ertl Sr.
FateAcquired by Racing Champions in 1999, [1] currently a brand
Headquarters,
U.S.
Products Die-cast scale model cars, commercial vehicles
Owner Tomy
Subsidiaries
Website us.tomy.com/ertl

Ertl (formerly, the Ertl Company) is a former American manufacturing company and current brand of toys, best known for its die-cast metal alloy collectible replicas (or scale models) of agricultural machinery. Other products manufactured by Ertl include cars, airplanes, and commercial vehicles.

Contents

The company was based in Dyersville, Iowa, home of the National Farm Toy Museum.

History

Ertl has been producing farm toy replicas since 1945. For over 60 years, the company has produced farm toys for industry brands such as: John Deere, Case IH, New Holland, and AGCO. Ertl has also, on different occasions, acquired the licenses to produce die-cast vehicles and figurines as well as model kits for Looney Tunes, Garfield, Thomas the Tank Engine & Friends, Tugs, Theodore Tugboat, Super Mario Bros. DC Comics, and Star Wars. In 1999, Ertl was purchased by Racing Champions. Ertl is currently a brand under the RC2 Corporation umbrella.

Timeline

Important Dates in Racing Champions/Ertl Company History [2]

Products

Plastic model kits

Ertlgmcvan-tat.JPG
A-Team GMC van
1926 Mack Bulldog Delivery Truck bank by Ertl.jpg
1926 Mack truck

In the late 1970s, Ertl offered a series of plastic model kits of heavy commercial trucks, over-the-road trailers, tractors, plows, and farm wagons. Although these kits never achieved the hoped-for popularity, they led to the acquisition of AMT. In 1983, AMT was purchased by Ertl from Lesney, and renamed AMT/Ertl. AMT/Ertl then had a 24-year relationship until AMT was sold in 2007.

Movies and TV franchises

In the 1980s, Ertl got licenses to produce and commercialise model cars from movies and TV series, such as KITT from the Knight Rider and the Batvehicles from the 1989 Batman film. [3]

American Muscle diecast

In the early 1990s Ertl started the American Muscle line up of diecast collectible cars, trucks, and motorcycles. These were 1:18 or 1:10 scale replicas that quickly found a dedicated following of baby boomers. Limited editions of 2,500 were especially sought after. Many of the earliest releases have fetched upwards of $500.[ citation needed ] The most popular and desirable is the 1957 Chevy Bel Air known as Peggy Sue.[ citation needed ]

Airplanes

Ertl has also produced a number of die cast airplane models over the years, including some promotional items for Texaco, [4] Continental Airlines [5] and others.

See also

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References

  1. 1 2 3 AMT history on Round2.com
  2. "RC2 Company Information - The Ertl Company". Archived from the original on September 9, 2012. Retrieved 2011-09-08.
  3. The TOP 13 Wonderful BATMAN ’89 Toys — RANKED on 13th Dimension.com
  4. "Aircraft, Ertl Diecast - Toys and Collectibles". www.3000toys.com.
  5. "Continental Airlines DC-3 by Ertl F154 with stand". Randy's Diecast. Archived from the original on July 2, 2015.