Fathead (brand)

Last updated
Fathead, LLC
Type of business Private
Type of site
E-commerce
Available inEnglish
FoundedJune 6, 2006;17 years ago (2006-06-06)
Headquarters Detroit, Michigan, U.S.
Area servedWorldwide
Owner Dan Gilbert (businessman)
Founder(s) Steve Warshak
Industry Online shopping
Products Lifesized Wall Graphics
URL fathead.com

Fathead is a brand name of life-sized, precision-cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately held company based in Detroit, Michigan. The ownership group is led by Dan Gilbert, who is chairman and founder of Quicken Loans, and also Majority Owner of the Cleveland Cavaliers. Fathead categories include Real.Big, Fathead Jr., Fathead Customs, Fathead Tradeables, Fathead Teammate, Fathead Skins, and SM/ART across 650 officially licensed brands. The products are high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl and a low-tack adhesive.

History

In 2006, a group of investors, led by Dan Gilbert, founder of Quicken Loans, purchased Fathead, Inc [1] Fathead was brought to Gilbert's attention by the company's president Todd Lunsford, then Quicken Loans’ Chief Marketing Officer, after Todd's son saw a commercial and wanted to order a Tom Brady Fathead.[ citation needed ]Today, Fathead, LLC is one of the threads in a large family of properties in the sports and entertainment market, including the National Basketball Association's Cleveland Cavaliers, the American Hockey League's Cleveland Monsters, Quicken Loans Arena, Xenith, Xeko and Veritix.[ citation needed ]

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References

  1. Burns, Mark J. "Fathead Shedding Sports Specific Label As Detroit Company Caters To The Masses". Forbes. Retrieved 2024-01-26.