Funkmaster Flex

Last updated

Funkmaster Flex
Funkmaster Flex, 2018.png
Funkmaster Flex in 2018
Background information
Birth nameAston George Taylor Jr.
Also known as
  • Flex
  • Funk Flex
Born (1968-08-05) August 5, 1968 (age 55)
New York City, U.S.
Genres Hip hop
Occupation(s)
  • DJ
  • rapper
  • record producer
  • radio host
Instrument(s)
Years active1987–present
Labels
Formerly of
Website inflexwetrust.com

Aston George Taylor Jr. [1] (born August 5, 1968), [1] professionally known as Funkmaster Flex, is an American DJ, rapper, record producer, and host on New York City's Hot 97 radio station. In 1992, he became host of the first hip hop radio show on Hot 97 in New York, which was a pop radio station at the time. [2]

Contents

Early life

Aston Taylor Jr. was born in the Bronx borough of New York City to Jamaican immigrant parents. [3] His father, DJ Aston George Taylor Sr., was a sound system professional. [4] He was raised in a strict, religious household. [5] At the age of 16, he began DJing at local nightclubs. [4]

Radio career

By the age of 19, he began working with fellow Bronx native Chuck Chillout for WRKS 98.7 Kiss-FM in New York. He later left KISS, and spent a brief period at 107.5 WBLS-FM. [6] In the early 1990s, Flex made club appearances at many of Vito Bruno's operated nightclubs. Bruno later convinced Joel Salkowitz, a regional vice president of Hot 97, to begin airing live broadcasts from clubs where he was performing. When they realized the resurgence of hip hop was coming fast from its decline in the eighties, they increased the hours of this urban radio programming. [2] Due to the success of that programming, in the spring of 1992 Funkmaster Flex began mixing and hosting his own show, a specialized rap program on Hot 97. With this, Hot 97 became the first pop station in New York to showcase rap. Flex has been with Hot 97 ever since, and currently airs nationally through syndication during weeknights and weekends. [2] He is well known for his signature "bomb drop" sound effect over records. Flex is also responsible for his early mentorship of his friend and former comrade Angie Martinez. [7]

Website

On August 3, 2010, Flex launched his news website InFlexWeTrust.com. [8] He makes the audio, video and mp3's of artist freestyles from his show "exclusively" available on the site. The site also posts entertainment news, music, cars, models, sports and technology. It joined the Complex media network in September 2012, and has been mentioned in songs, including Fabolous' "So NY." [9]

Music production

By the mid-1990s, Flex was signed by a major record label, Loud Records, for a series of mixtapes entitled 60 Minutes of Funk. All four were certified gold by the RIAA in the US. [6] In 1995 he formed The Flip Squad along with seven of New York City's most respected disc jockeys, including Biz Markie, "BounceMasta" Doo Wop, Big Kap, DJ Enuff, Mister Cee, Frankie Cutlass, DJ Riz, Cipha Sounds and Mark Ronson. Their self-titled debut LP was released on MCA in late 1998. In 1999, he released The Tunnel with Def Jam, which included songs by artists Dr. Dre, Jay-Z, Eminem, LL Cool J, DJ Myth, Method Man, DMX, Nas and Snoop Dogg. [6] Other acts he has worked with include Yvette Michele, Pras, DJ Kool , Foxy Brown and Armand Van Helden. [10]

In October 2020, Flex announced plans of an upcoming album. In December, he released the album's lead single, "Lurkin", with King Von, while confirming that the album would feature an array of artists, including Juice Wrld, Kodak Black, Post Malone, Lil Baby, and Pop Smoke, among others. A release date is yet to be announced, however the album will be released through Flex's own label IFWT Films and Records. [11]

Television

Funkmaster Flex first appeared on television in the early nineties on Yo! MTV Raps hosted by Fab 5 Freddy, DJ Myth, Ed Lover, and Doctor Dré. [12] [13] He later did various hip-hop and automobile spots for MTV.

In 2003, Flex debuted his first television series, Ride with Funkmaster Flex on the Spike cable network. [14] The show documented the subculture of cars popular in hip hop culture. Noteworthy moments in the series included a look into Diddy's private jet and a visit to Eminem's studio. [14] [15]

Flex later developed a one-off Spike TV show race event – The Funkmaster Flex Super Series Invitational. [16] The race featured 60 late-model stock car drivers at The Waterford Speedbowl in Connecticut. [16] Celebrities like Orange County Choppers, LL Cool J, and Lil' Kim were brought out to watch the event. [16]

ESPN noticed Ride with Funkmaster Flex and decided to create a show with Flex focusing on custom cars and interviewing athletes from the NBA, NFL, and Major League Baseball. Guests included Danica Patrick, Terrell Owens, and Jason Giambi. The show was called All Muscle with Funkmaster Flex and began airing early 2007. [17]

Later in 2007, a second show called Car Wars with Funkmaster Flex premiered on ESPN. [18] Car Wars asked different car customizers to modify existing vehicles for cash prizes. If featured automotive designers such as Patrick Schiavone, former Ford North American Truck & SUV Design Director and currently Vice President of Design at Whirlpool, Ford Explorer Exterior Design Manager Melvin Betancourt and Louis D'erasmo of Valanca Auto Concepts. [19]

For Fast Machines with Funkmaster Flex, Flex returned to Spike TV to focus on making muscle and modern car customization for celebrities. Examples included a 1955 Chevy Bel Air for Dale Earnhardt Jr., a 1966 Pontiac GTO for Pontiac Enthusiast Magazine and a 1970 Chevy Chevelle for the U.S. Marines. It also featured an interview with Royal Purple race driver Kathryn Minter. [20]

In 2010, Flex returned to MTV with a new show – Funk Flex Full Throttle . The show featured Flex interviewing hip-hop artists and customizing cars; either on location at Spring Break, the New York Auto Show or in his garage. Full Throttle also integrated reality elements as Flex directed his team of car customizers at various builds and allowed viewers inside the lifestyle of Hip-Hop stars. [21]

In 2014, Funkmaster Flex appeared on VH1 as part of the reality show This Is Hot 97 .

Car Show Tour

Taylor developed and promotes an annual eight-city Funkmaster Flex Custom Car & Bike Show Tour. It has had featured artists such as Drake, Nicki Minaj and Fabolous. Each stop showcases customized cars in competition for cash prizes and model and recording talent search. In 2010, he added the Funkmaster Flex Lifestyle Expo which included sneaker and DJ battles, video game competitions, skateboard demos. [22]

He also displays some of his personal collection of roughly 40 muscle cars at each stop of the tour. [23]

Auto design

An FMF tenth-generation Ford F-150. Ford F-150 Funkmaster Flex.JPG
An FMF tenth-generation Ford F-150.

In 2005, Ford Motor Company opened its Dearborn design studio doors to Taylor to look at how to customize its product line-up and add exposure to the brand. He has since customized several models for Ford. [24]

Video games

He is a voice actor in Quest for the Code in 2002. [25]

FunkMaster Flex's name was used on the American release for the PS2 video game Music 3000, FunkMaster Flex's Digital Hitz Factory in 2004.

Flex is a featured DJ on The Beat 102.7 in Grand Theft Auto IV, Grand Theft Auto IV: The Lost and Damned and The Ballad of Gay Tony . [26]

He is a celebrity adversary and an unlockable free agent fullback in season mode of ESPN NFL 2K5 . He also has an unlockable team, the Baurtwell Funkmasters. [27]

Flex was an unlockable character and in-game narrator in Def Jam Vendetta .

Flex is also mentioned in the prelude of NBA 2K18 when talking to ATM (a CPU character).

Discography

Related Research Articles

<span class="mw-page-title-main">Public Enemy</span> American hip hop group

Public Enemy is an American hip hop group formed by Chuck D and Flavor Flav on Long Island, New York, in 1985. The group rose to prominence for their political messages including subjects such as American racism and the American media. Their debut album, Yo! Bum Rush the Show, was released in 1987 to critical acclaim, and their second album, It Takes a Nation of Millions to Hold Us Back (1988), was the first hip hop album to top The Village Voice's Pazz & Jop critics' poll. Their next three albums, Fear of a Black Planet (1990), Apocalypse 91... The Enemy Strikes Black (1991) and Muse Sick-n-Hour Mess Age (1994), were also well received. The group has since released twelve more studio albums, including the soundtrack to the 1998 sports-drama film He Got Game and a collaborative album with Paris, Rebirth of a Nation (2006).

<span class="mw-page-title-main">Angie Martinez</span> American radio host and rapper

Angela Martinez is an American radio personality, podcaster, former rapper, and actress. Nicknamed "The Voice of New York", she was prominently known for her 28-year run at New York City station Hot 97 (WQHT). She left the station in 2014 to join crosstown competitor Power 105.1 (WWPR).

Korean hip-hop, also known as K-hip-hop or K-rap, is a subgenre of the South Korean popular music.

<span class="mw-page-title-main">WQHT</span> Urban contemporary radio station in New York City

WQHT is a commercial radio station, licensed to New York, New York, which broadcasts an urban contemporary music format. The station is owned by Mediaco Holding, a subsidiary of the Standard General hedge fund, and operated by Emmis Communications under a shared services agreement.

<span class="mw-page-title-main">DJ Scratch</span> American hip hop producer

George Spivey, known professionally as DJ Scratch, is an American hip hop DJ and producer from Brooklyn, New York.

Cipha Sounds is an American DJ, comedian, and radio and television personality of Puerto Rican descent. He is mostly known for his work as a DJ, a VJ for MTV, and as a comedian.

Ride with Funkmaster Flex is a television show that was produced by MTV Networks. The show aired from 2003–2004, lasting two seasons. It was originally shown on Spike TV and RedMoxie and was also broadcast on MuchMusic and ESPN with a licensing agreement to MTV Networks.

Kevin Bell, professionally known as DJ Head, is a hip-hop producer and DJ from Detroit, Michigan. He's best known for producing and co-producing songs for Eminem, Xzibit, Jay-Z, D12, Valid, Obie Trice, Bizarre, and as Eminem's original touring deejay from 1997 to 2002.

<i>Funkdafied</i> 1994 studio album by Da Brat

Funkdafied is the debut album by American rapper Da Brat. It was released on June 28, 1994, and sold over one million copies, making her the first solo female rapper to go Platinum. Funkdafied debuted and peaked at number 11 on the Billboard 200, and topped the Rap Charts and Top R&B/Hip-Hop Albums chart. The album was preceded by the first single, "Funkdafied", released on May 13, 1994. The single went Platinum in August and then the album went Platinum in January 1995.

"Funky Worm" is a song by American funk group the Ohio Players, from their album Pleasure. It peaked at number one on the U.S. Billboard R&B chart in 1973 and also peaked at number fifteen on the Billboard Hot 100. Billboard ranked it as the No. 84 song for 1973.

<span class="mw-page-title-main">Haters (Tony Yayo song)</span> 2011 single by Tony Yayo featuring 50 Cent, Shawty Lo and Roscoe Dash

"Haters" is the second single from Tony Yayo's second studio album. The song features fellow rapper 50 Cent, Shawty Lo and Roscoe Dash. The song was released as a digital download on March 23, 2011.

<span class="mw-page-title-main">Dom Kennedy</span> American rapper

Dominic Ross Hunn, better known by his stage name Dom Kennedy, is an American rapper from Leimert Park, Los Angeles, California. Since 2008, Kennedy has released 5 independent mixtapes, most notably his 2010 critically acclaimed mixtape From the Westside with Love. His first commercial studio album From the Westside with Love II was released on iTunes June 28, 2011. Despite it being his iTunes debut, FTWSWL2 received "a top 10 spot on Hip Hop/Rap albums chart during its release week" and was Kennedy's first album associated with The OpM Company, Kennedy's self-established record label. His song "My Type of Party" was ranked by Complex at #43 in the magazine's Best 50 Songs of 2012 list.

<i>The Mix Tape, Vol. III</i> 1998 mixtape by Funkmaster Flex

The Mix Tape, Volume III: 60 Minutes of Funk is a mixtape by American DJ Funkmaster Flex. It was released on August 11, 1998, via Loud Records, serving as a sequel to 1997 The Mix Tape, Volume II and the third installment in his 60 Minute of Funk mixtape series. Recording sessions took place at D&D Studios in New York.

<span class="mw-page-title-main">Otis (song)</span> 2011 single by Jay-Z and Kanye West featuring Otis Redding

"Otis" is a song by American hip hop artists Jay-Z and Kanye West from their first collaborative album Watch the Throne (2011). The song posthumously features soul singer Otis Redding, whose version of "Try a Little Tenderness" is sampled in the song. The production was covered solely by West. The track was premiered by Funkmaster Flex's Hot 97 radio show and was released onto the Internet the day afterward. Lyrically, the song has the two rappers sharing lines discussing wealth, decadence and fame. The track received highly positive reviews from music critics who praised the trading off of verses by the two rappers and the Redding-sampled beat, which was compared to the style heard on West's The College Dropout. Several publications placed the song amongst the best of the year.

<i>The Mix Tape, Vol. IV</i> 2000 mixtape by Funkmaster Flex

60 Minutes of Funk, Volume IV: The Mixtape is a mixtape by American DJ Funkmaster Flex. It was released on December 5, 2000 via Loud Records, serving as a sequel to 1998 The Mix Tape Volume III: 60 Minutes of Funk and the fourth installment in his 60 Minute of Funk mixtape series.

<i>Car Show Tour</i> 2005 compilation album by Funkmaster Flex

Car Show Tour is a compilation album by American DJ Funkmaster Flex. It was released on December 6, 2005, via Koch Records, along with a DVD that features a documentary about a Miami car and hip hop show hosted by Funk Flex.

The discography of DJ Funkmaster Flex consists of six albums and twelve singles.

<span class="mw-page-title-main">I Wish You Would (DJ Khaled song)</span> 2012 single by DJ Khaled featuring Kanye West, Rick Ross and Hype Williams

"I Wish You Would" is a hip hop song by American musician DJ Khaled, released as the second single from his sixth studio album, Kiss the Ring. The song features American rappers Kanye West, Rick Ross, Hype Williams and production from Hit-Boy. The song premiered on Hot 97 with Funkmaster Flex. It was later released for digital download in the United States on June 27, 2012.

<span class="mw-page-title-main">No New Friends (DJ Khaled song)</span> 2013 single by DJ Khaled featuring Drake, Rick Ross and Lil Wayne

"No New Friends" is a hip hop and trap song by American musician DJ Khaled, released as the lead single from his seventh studio album, Suffering from Success. The song features rappers Drake, Rick Ross and Lil Wayne, and features production from Robert Bullock, Boi-1da, Vinylz, and Noah "40" Shebib. The song was released for digital download in the United States on April 19, 2013. The song has peaked at number 37 on the US Billboard Hot 100, making it his sixth top 40 single on that chart.

<span class="mw-page-title-main">Frankie Cutlass</span> American rapper and music producer

Frank Javiel Malave, better known by his stage name Frankie Cutlass, is an American DJ, record producer, songwriter, and remixer from Harlem, New York City. He was a member of the Funkmaster Flex's DJ collective The Flip Squad.

References

  1. 1 2 Jason Birchmeier (August 5, 1968). "Funkmaster Flex | Biography & History". AllMusic. Archived from the original on March 14, 2016. Retrieved February 26, 2016.
  2. 1 2 3 Charnas, Dan (2010). The Big Payback: The History of the Business of Hip-Hop, ISBN   978-1-101-44582-2
  3. ↑ Birchmeir, Jason. "Funkmaster Flex Artist Biography". Archived from the original on February 14, 2019. Retrieved January 19, 2019.
  4. 1 2 Group, Vibe Media (March 1997). Vibe. Vibe Media. p.  88 . Retrieved February 26, 2016– via Internet Archive. Funkmaster Flex Born bronx.
  5. ↑ Sales, Nancy Jo. "Flex Time". Archived from the original on January 19, 2019. Retrieved January 19, 2019.
  6. 1 2 3 Shapiro, Peter (2005) The Rough Guide to Hip-Hop, Rough Guides, ISBN   1-84353-263-8, p.149-150
  7. ↑ Mitchell, Julian. "Get Paid To Be Yourself: The Business Of Being Angie Martinez". Forbes. Retrieved October 7, 2023.
  8. ↑ "Funkmaster Flex Interviews Lil Wayne Live From Rikers". In Flex We Trust. August 3, 2010. Archived from the original on July 8, 2012. Retrieved February 26, 2016.
  9. ↑ Martin, Andrew. "InFlexWeTrust.com Joins The Complex Media Network". Complex. Archived from the original on August 27, 2012. Retrieved February 26, 2016.
  10. ↑ "Funkmaster Flex Music | Artistopia.com". July 7, 2011. Archived from the original on July 7, 2011.
  11. ↑ Walker, Joe (December 10, 2020). "Funk Flex Teases Potential Album With King Von, 50 Cent, DDG, Tory Lanez & Every Other 2020 Rapper You Can Name". HipHopDX . Archived from the original on November 10, 2021. Retrieved December 10, 2020.
  12. ↑ "Funkmaster Flex – Interview @ Yo MTV Raps 1995 (HQ)". YouTube. Archived from the original on July 1, 2016. Retrieved March 30, 2012.
  13. ↑ "FUNK FLEX FULL THROTTLE | Reality TV @ Real Television". July 24, 2011. Archived from the original on July 24, 2011. Retrieved February 10, 2011.{{cite web}}: More than one of |archivedate= and |archive-date= specified (help); More than one of |archiveurl= and |archive-url= specified (help)
  14. 1 2 "Funkmaster Flex Rides Back for Season II on Spike TV - re> NEW YORK, April 15 /PRNewswire/". Prnewswire.com. Archived from the original on October 13, 2012. Retrieved February 26, 2016.
  15. ↑ "Eminem shows his GM truck to FunkMaster Flex". YouTube. Archived from the original on July 23, 2016. Retrieved March 30, 2012.
  16. 1 2 3 Poniewozik, James. "Arts - Television - The New York Times". The New York Times. Archived from the original on July 14, 2011. Retrieved February 26, 2016.
  17. ↑ Blades, Nicole. "Muscle Man – Celebs and jocks roll with DJ Funkmaster Flex when they want their own wheels of steel" ESPN The Magazine July. 2007.
  18. ↑ "Funkmaster Flex Returns in Car Wars". The Car Connection. May 17, 2007. Archived from the original on March 4, 2016. Retrieved February 26, 2016.{{cite web}}: More than one of |archivedate= and |archive-date= specified (help); More than one of |archiveurl= and |archive-url= specified (help)
  19. ↑ "Car Wars with Funkmaster Flex Bstroll Rap Freestyle". YouTube. June 14, 2008. Archived from the original on December 12, 2021. Retrieved March 30, 2012.
  20. ↑ "Fast Machines with Funk Master Flex | SPIKE". October 28, 2010. Archived from the original on October 28, 2010.
  21. ↑ "Original TV Shows, Reality TV Shows". MTV. February 9, 2016. Archived from the original on March 14, 2011. Retrieved February 26, 2016.
  22. ↑ Johnson, Mitchell."Royal Purple Lubricants Taps DJ Funkmaster Flex to Showcase Its Latest Performance Products" PR Newswire. March 8, 2010
  23. ↑ "Funkmaster Flex's Classic and Muscle Cars - My Garage - Motor Trend Classic". Motortrend.com. June 20, 2006. Archived from the original on June 29, 2011. Retrieved February 26, 2016.
  24. ↑ Mitchell C. Johnson."FORD FUSION AND F-150 TO RIDE FUNKMASTER FLEX STYLE" Ford Media. May 12, 2005
  25. ↑ "STARBRIGHT® FOUNDATION LAUNCHES QUEST FOR THE CODE™, A STAR-STUDDED INTERACTIVE CD-ROM GAME FOR CHILDREN WITH ASTHMA". May 28, 2002. Archived from the original on February 21, 2003. Retrieved February 5, 2023.{{cite web}}: More than one of |archivedate= and |archive-date= specified (help); More than one of |archiveurl= and |archive-url= specified (help)
  26. ↑ GTA.net."Beat 102.7" GTA.net. 2010
  27. ↑ Zawada, Chris."ESPN NFL 2K5" GamesRadar.com July 27, 2004
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.