| Product type | Confectionery |
|---|---|
| Owner | Cadbury |
| Country | United Kingdom India |
| Introduced | 1996 (UK) 2015 (Promotional relaunch of 100 bars) 2016 (India) |
| Discontinued | 2006 (UK) |
| Related brands | List of Cadbury products |
| Tagline | "Don't blow a fuse, eat one." "Only eat while wearing rubber soled shoes." |
Fuse is a brand of chocolate bar manufactured by Cadbury in India since 2016. A different bar of the same name was produced in the United Kingdom between 1996 and 2006.
The original British product was a 70% solid bar of milk chocolate, [1] and 30%, peanuts, raisins, crisp cereal and fudge pieces suspended within it. [1] Fuse was Cadbury's fastest selling new chocolate bar since the launch of Cadbury ‘Wispa’ in 1983. [1] [2] The bar tested very well in research, with 82% rating it as excellent or very good and 83% proposing to purchase it regularly. [2]
Fuse was the subject of a large marketing campaign leading to a national rollout of the product on "FuseDay" - Tuesday 24 September 1996. [3]
[4] The unusually large marketing campaign was the subject of a documentary by TV Choice Ltd - The Marketing Mix at Cadbury's (1998). [5]
Forty million Fuse bars were sold in the first week of release. [4] The brand was discontinued in 2006. [6] [7]
As of early 2010, there are various campaigns in progress to see its return to the shelves. [8] [9]
In October 2015, Cadbury launched a Twitter campaign, #CadburyCraveyard, where fans could tweet the hashtag or comment on a qualifying Facebook post for which chocolate bar, out of Fuse or Marble, they wanted to resurrect for Halloween. The bar that proved to be most popular was Fuse, and it was then recreated using the same recipe and ingredients and distributed to 100 randomly selected winners. By July 2016 Cadbury had begun secret product testing and taste trials with select consumers across the UK to perfect the recipe prior to its public relaunch. [10]
Mondelez Ltd., the manufacturer of Cadbury products, launched Fuse in India in September 2016.
"I think now we have an opportunity here to create a premium product to what we had in 5 Star. I think Cadbury Fuse will do that for us and create a whole new segment," said Manu Anand, president, chocolate, Asia-Pacific, Mondelez International. It launched in an e-commerce portal, two weeks before it hit the shelves The 2016 Indian bar is different from the original. [11]
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
Caramilk is a brand name used for two distinct chocolate bar products made by Cadbury. Both were introduced in 1968. The Canadian version of Caramilk is a milk chocolate bar filled with caramel. In Australia the Caramilk brand is used for a caramel-flavoured white chocolate bar.
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Toblerone is a Swiss chocolate brand owned by Mondelez International. Produced in Bern, Switzerland, sometimes manufactured elsewhere in the past, and planned to be made in Slovakia from the end of 2023. Toblerone is known for its distinctive shape, a series of joined triangular prisms and lettering engraved in the chocolate.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 2014, Dairy Milk was ranked the best-selling chocolate bar in the UK. It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury. The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh.
Flake is a British brand of chocolate bar currently manufactured by British chocolate company Cadbury, owned by Mondelez International, consisting of thinly folded milk chocolate. The bar has a unique crumbly texture, and softens but does not melt when heated.
A Cadbury Creme Egg, originally named Fry's Creme Egg, is a chocolate confection produced in the shape of an egg. It originated from the British chocolatier Fry's in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocolate shell containing a sweet white and yellow filling that resembles fondant. The filling mimics the albumen and yolk of a soft boiled egg.
Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England, and with its success it was introduced nationally in 1983. It was seen as a competitor to Rowntree's Aero . In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar instead of a whole-bar count-line.
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Boost is a brand of chocolate bar manufactured by Cadbury. The bar is sold in the United Kingdom, Ireland, Australia, New Zealand and South Africa. It consists of milk chocolate with a caramel and biscuit filling.
Double Decker is a British brand of chocolate bar currently manufactured by Cadbury. First introduced in the UK in 1976, its name derives from the well-known double-decker bus, with the buses themselves sometimes appearing in advertisements for the product. It is a mixture of milk chocolate, nougat, and crisp, crunchy cereal. This has proved to be a very popular recipe, being used in cakes and other confections.
Starbar is a brand of chocolate bar manufactured by Cadbury. The bar has chocolate covering and is filled with caramel and crushed roasted peanuts. The product is also sold in Canada and Germany under the name Wunderbar.
Fry's Chocolate Cream is a chocolate bar developed by J. S. Fry & Sons and currently manufactured by Cadbury. Launched in 1866, Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand. The original chocolate bar consisted of a plain fondant centre enrobed in plain chocolate. Variants include Peppermint Cream, Orange Cream, Raspberry Cream and Strawberry Cream.
Twirl is a chocolate bar manufactured by the British chocolate brand Cadbury. Twirl was invented in Dublin by Cadbury Ireland, and launched there in 1985 as a single-finger bar. It was released in the UK two years later as a twin-finger bar. It has been marketed internationally since the 1990s and is now one of the best-selling chocolate Cadbury products. Twirl consists of two Flake-style fingers covered in milk chocolate.
Bournvita is a brand of malted and chocolate malt drink mixes manufactured by Cadbury, a subsidiary of Mondelez International. It is sold in the United Kingdom and North America, as well as India, Nepal, Bangladesh, Nigeria, Benin, and Togo. Bournvita was developed in England in the late 1920s and was marketed as a health food. The original recipe included full-cream milk, fresh eggs, malt, edible rennet casein and chocolate. It was first manufactured and sold in Australia in 1933. Bournvita was discontinued in the UK market in 2008. The drink was named by Cadbury which was derived from Bournville, the model village which is the site of the Cadbury factory. It was first sold in India in 1948, the same year Cadbury India was established.
Cadbury Eclairs are a confectionery currently manufactured by Cadbury. Invented by the Birmingham-based confectionery company Taveners in 1932, they were adapted into a Dairy Milk version of Eclairs in 1965. They are available in bags or rolls and can be found in the Cadbury Heroes selection. Eclairs are currently available in the United Kingdom, Ireland, Australia, Kenya, Hong Kong, South Africa, India, and Pakistan, where they are known as "Dairy Milk Eclairs". In 2013 Mondelēz International updated the UK ingredients list to add in the inclusion of palm oil in the recipe. In 2013 Cadbury rebranded its product to Choclairs in India.
Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Mars. Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. Its best known products include Dairy Milk chocolate.
5 Star is a chocolate bar produced by Cadbury's and sold in India, Indonesia, Malaysia, Brazil, South Africa, the Philippines and Egypt. It is described as a "caramel and nougat" mix covered with "smooth milk chocolate" and is sold in a golden wrapper decorated with stars.
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