Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
Tango is a carbonated soft drink originating in the United Kingdom, primarily sold in the UK and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987.
Maxell, Ltd., commonly known as Maxell, is a Japanese company that manufactures consumer electronics.
Smash is a brand of Instant mashed potatoes in the United Kingdom. It was launched in the United Kingdom in the 1960s by Cadbury, which was primarily a manufacturer of confectionery at the time. Smash was reasonably successful.
Apple has used a variety of advertising campaigns to promote its iPod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
Wieden+Kennedy is an American independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's, who were later acquired by Nestlé. There are five flavours, each of a different colour: strawberry, orange, lemon, blackcurrant, and lime.
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish "Guinness Time" television and cinema spots of the early 1990s.
Anticipation is an Irish advertisement launched by Guinness plc in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was conceived by Irish advertising agency Arks, and starred relatively unknown Irish actor Joe McKinney as the 'Dancing Man' and Gordon Winter as the barman. It was the final part of the "Guinness Time" advertising campaign, which had been running in Ireland since the late 1980s.
noitulovE is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999, and in 2000 was voted the "Best ad of all time" in a poll conducted by Channel 4 and The Sunday Times.
Hooper's Hooch is an alcopop that was most popular during the mid-1990s. The name Hoopers refers to William Hooper, inventor of the hot water bottle and manufacturer of lemonade in the 1840s whose trademark was owned by Burton-on-Trent-based brewer Bass. Launched in Britain in 1995 by Bass as an alcoholic lemonade, it attained immediate popularity, leading to the development of orange- and blackcurrant-flavoured versions.
Clearcast is a non-governmental organisation which pre-approves most British television advertising. It is originated on 1 January 2008, and took over the responsibilities of the Broadcast Advertising Clearance Centre. Clearcast is now owned by four UK commercial broadcasters: ITV, Channel 4, Sky and Warner Media.
St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango. The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company Eclipse for the client David Atter at Britvic.
Trevor Robinson, OBE is a creative director and founder of Quiet Storm, the London-based advertising agency and production company. A dedicated philanthropist, he heads a drive to encourage the UK's creative industries to embrace those, who like him, come from ethnic minority backgrounds.
Jay Pond-Jones is a British executive producer, writer, and advertising creative director. He is a partner in the London-based production companies Studio Sixty Billion and Colour TV. Pond-Jones started his career in advertising, working for both D'Arcy Masius Benton & Bowles and GGT. He is known as the co-creator of French Connection's FCUK campaign.
Pipes is a television advertisement in the United Kingdom for Tango Orange, which first aired in October 2004.
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
The John Lewis Christmas advert is an ongoing television advertising campaign released by British department store chain John Lewis & Partners in the build-up to Christmas. John Lewis & Partners launched their first Christmas advert in 2007. It has since become something of an annual tradition in the UK, and one of the signals that the countdown to Christmas has begun. The adverts tend to attract widespread media coverage and acclaim upon their release. Between 2019 and 2020, the advert has promoted both John Lewis & Partners and Waitrose & Partners.
Colin Gregg is a British film and television director, editor and photographer. His work includes the films To the Lighthouse (1983), Lamb (1985), and We Think the World of You (1988). He has also directed episodes of television series including Kavanagh QC and Inspector Morse, both starring John Thaw, and the BBC's Screen Two. In addition, Gregg has directed adverts, including the award winning commercial for the British drink Blackcurrant Tango.
