Isolezwe

Last updated

Isolezwe
Isolezwe (S.A).gif
TypeDaily newspaper
FormatTabloid
Owner(s) Independent News and Media SA
Founded2002
LanguageZulu
Website www.iol.co.za/isolezwe

Isolezwe is a Zulu-language newspaper launched in 2002 by Independent News & Media. It is published daily in Durban, South Africa, in the tabloid format. Editor Kiki Ntuli describes their target market as "the modernising Zulu ... [s]omeone who may go back home to the rural areas to slaughter a cow to amadlozi [the ancestors], but is as equally comfortable taking his family out for dinner and a movie in a shopping mall". [1] [2]

Contents

History

In June 2004, Isolezwe launched their online edition; their fellow Independent News & Media publications described it as the first Zulu-language news website. [3] [4] In the five years after its founding, it performed much better than Independent's English-language South African dailies, growing from a circulation of under 30,000 to more than 95,000, according to Audit Bureau of Circulations figures. [1] Much of their circulation consists of single-copy sales rather than subscriptions. It continued its strong performance in the first quarter of 2010, with a 34% increase in circulation to 104,481, as compared to industry-wide 2.3% drop in sales. Circulation for their Sunday edition, Isolezwe ngeSonto , also reached 71,219. Paper insiders disagreed on the reasons for the growth; editor-in-chief Mbathi credited human-interest stories and local news, while joint managing director Brian Porter mentioned editorial content and sports as "vital ingredients". [5]

Language

Isozwele is known for using a more urban form of Zulu, in contrast to its competitor Ilanga, which describes itself as using a "purer form" of the language.

Distribution areas

Distribution [6]
20082013
Eastern CapeY
Free StateYY
GautengYY
Kwa-Zulu NatalYY
Limpopo
MpumalangaYY
North WestY
Northern Cape
Western Cape

Distribution figures

Circulation [7]
Net Sales
Oct - Dec 201599 500 [8]
Jun - Aug 2015104 510 [8]
Jan - Mar 2015110 155 [9]
Jan - Mar 2014119 846 [9]
Oct - Dec 2012106 858
Jul - Sep 2012107 628
Apr - Jun 2012113 786
Jan - Mar 2012117 266

Readership figures

Estimated Readership [10] [11]
AIR
Jan – Dec 2012943 000
Jul 2011 – Jun 2012867 000

See also

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References

  1. 1 2 Tolsi, Niren (28 May 2007), "The all new Zulu", Mail and Guardian, retrieved 3 June 2010
  2. ↑ "Media Update (Isolezwe conquers the streets)" . Retrieved 24 June 2013.
  3. ↑ "Zulu goes online with Isolezwe website", Independent Online, 21 June 2004, retrieved 3 June 2010
  4. ↑ Khan, Farook (30 June 2004), "Isolezwe launches into cyberspace", The Mercury, retrieved 3 June 2010
  5. ↑ "Zulu papers lead SA sales", Times Live, 12 July 2010, retrieved 26 August 2010
  6. ↑ "Isolezwe Website" . Retrieved 19 June 2013.
  7. ↑ Audit Bureau of Circulations (S.A)
  8. 1 2 "ABC Q4 Presentation". Audit Bureau of Circulations. Retrieved 29 March 2016.
  9. 1 2 "ABC Analysis Q1 2015: The biggest-circulating newspapers in South Africa •". 8 May 2015.
  10. ↑ SAARF AMPS (Previous Presentations)
  11. ↑ SAARF AMPS (Industry Presentations)
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