In 1993, an entrepreneur, Gabriel Cîrlig, identified in the Romanian market after the 1989 revolution two types of products that were necessary, but scarcely available at the time, lingerie and swimsuits. After 27 years of activity, Jolidon products are exported especially to the European Union but also to America and Asia.
In 2000, the company founded Jolidon Hungary KFT in Budapest, and then in 2001 Jolidon Italia SRL in Milano.
Later, it extended to France as Jolidon France SARL, first in Paris, then in Lyon.[2] As of March 2008, Jolidon operated 103 stores, 65 in Romania, 35 in Italy, and 3 in Hungary.[3] It also franchises 10 boutiques in France.[3]
Example of Jolidon blue undershirt with sleeves
In addition to these stores, Jolidon is also sold at Uplift Intimate Apparel in Carmel, Indiana, USA.
At the end of 2009, Jolidon's own network totaled 85 stores in Romania.[4]
In 1993, Gabriel Cîrlig, had found that the Romanian market of after 1989 was poor in two types of products, lingerie and bathing suits. The first tailory had 3-4 sewing machines – it was a minimum needed to work on lingerie.
In 1993-1994, it entered the Romanian market, especially in Transylvania.
In 1995-1998, it expanded on the Romanian market, the objective was to become a leader. In 1998, branches were opened in Bucharest and Timișoara.[9]
In 2000 Jolidon established Jolidon Hungary KFT in Budapest, in 2001 Jolidon Italy SRL in Milano, and in 2003 Jolidon France SRL with the headquarters in Paris, and in 2004 Jolidon France opened the headquarters in Lyon.[10]
In 2004, Jolidon had purchased its main rival at the Romanian market, it was the Argos Company from Cluj-Napoca with a 60-year tradition in tailoring lingerie and swimwear and over 800 employees.
In 2006, Jolidon took over Flacăra, one of the largest garment factories in Romania, with 1,000 employees, who also owned the Falla brand, for the amount of 800,000 euros.[11] Later, the employees from Flacăra were moved to the Argos’s shed.
In 2007, Jolidon bought the majority stake of the Ineu Knitwear factory.
January 2009 represented the total success of the PRELUDE brand - a luxury brand from the Jolidon group's portfolio - by winning the Grand Jury Prize and the Specialist Audience Award at SIL 2009, within the event "Ultralingerie".[12]
In 2011, Jolidon participated for the 14th time at the International Lingerie Show (SIL) Paris,[13] the most important event in the world of lingerie.
In 2012, Jolidon marked the 15th consecutive participation in SIL Paris,[14] in which he participates with the well-known names of the profile world. Jolidon estimated that it would return on profit this year, after three years of losses, and rely on an advance with 15% of turnover compared to last year, when it had a business of 90 million lei (about 21 million euros ).[5]
On June 5, 2012, Jolidon opened the largest store - shop.jolidon.ro,[15] thus making its debut in the online commerce environment.
Related Research Articles
Cluj-Napoca, or simply Cluj, is the second-most populous city in Romania and the seat of Cluj County in the northwestern part of the country. Geographically, it is roughly equidistant from Bucharest, Budapest and Belgrade. Located in the Someșul Mic river valley, the city is considered the unofficial capital of the historical province of Transylvania. For some decades prior to the Austro-Hungarian Compromise of 1867, it was the official capital of the Grand Principality of Transylvania.
Banca Transilvania S.A. is a banking institution with headquarters in Cluj-Napoca, Romania. The bank was founded in 1993 in Cluj-Napoca with a capital of 2 billion RON, of which 79% was Romanian and 21% foreign.
Napolact is the main Romanian brand which belongs to the Dutch company FrieslandCampina and it’s one of the biggest dairy producers in Romania. It owns three production facilities in Cluj (Baciu), Târgu Mureș and Țaga.
Blue Air was a Romanian low-cost airline headquartered in Bucharest, with its former hub at Henri Coandă International Airport. It was the largest Romanian airline by scheduled passengers flown. In 2017, Blue Air carried over 5 million passengers, a 40% increase over the 3.6 million passengers flown the previous year. As of September 2022, Blue Air served 75 scheduled destinations in 21 countries.
The Supercupa României is a Romanian football championship contested by the winners of the Liga I and the Cupa României. It is usually played at the Arena Națională in Bucharest.
Dedeman is a hypermarket chain with 100% Romanian capital offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 59 stores in the country. Dedeman was created in 1992, by two brothers named Adrian and Dragoș Pavăl.
Flanco is a Romanian consumer electronics retailer. The company has 120 stores in 74 cities, and has over 1,500 employees.
Iulius Town Timișoara is the name of a mixed-use development, edge city and shopping mall located in Timișoara, Romania. Owned by the Iulius Group–Atterbury Europe consortium, the project was conceived from the beginning to integrate Iulius Mall, now completed with office, retail and entertainment functions. The mixed project includes, in addition to the shopping area, a park, event rooms, offices, a health center, a cinema and over 4,000 parking spaces. Over 442 million euros were invested in the first phase of the project, partially inaugurated in August 2019, being one of the largest infusions of private capital in the real estate sector ever made in Romania. The estimated annual traffic for Iulius Town is over 20 million visitors.
Romstal is a Romanian company specialized in the sale of installation equipment for construction. The company's portfolio is grouped into 6 categories of interest, managed by specialized divisions - Thermo, Klima, Hydro, Sanni, Electro and Ceramic, and the product offer includes over 20,000 items characterized by a world-recognized quality, which Romstal adopts as a policy of the market.
In 2012, Romania's largest trading partner was Germany, followed by Italy. Romania's main exports to Germany were insulated wire, cars and vehicle parts, whereas its main German imports are cars and vehicle parts. The principal Italian imports to Romania include hides, footwear parts, medicaments, telephones and vehicle parts. Romania's chief exports to Italy included leather footwear, cars, telephones, tobacco, men's suits, seats and iron pipes.
Trilulilu was the biggest user-generated content (UGC) website in Romania on which users could view, upload and share videos, images and audio files. The website was created on January 22, 2007, after a few weeks of beta testing, by two Romanian entrepreneurs Sergiu Biriş and Andrei Dunca. In May 2008 the French businessman Alexis Bonte bought 41% of the company for around US$1.5 million, and with the previous 10% that he owned became the largest shareholder.
Angelli Spumante & Aperitive is one of the most important sellers of alcoholic beverages in Romania, holder of the Angelli brand, leader on the sparkling wine market with a 70% share. The company is based in Bucharest. It was established in 1994 as Astese Production SRL but changed its name to Angelli Spumante & Aperitive in 2009. The company owns a production facility(closed in 2014) located in Bucharest, that was built in 1999 with a capacity of 80,000 bottles per day.
The A10 motorway, also known as the Sebeș–Turda Motorway, is a motorway in the central-western part of Romania, connecting the A1 and A3 motorways, between the cities of Sebeș and Turda, also providing access to Alba Iulia and Aiud. It is 70 km long, with a total cost of 420 million euro, which is financed in proportion of 85% from the European Union funds, the rest of 15% being insured from the state budget. The motorway's construction was divided into four lots: works for lots 3 and 4 began on 20 May 2014, whereas for the other two lots began in 2015.
Palas Iași is a commercial area in Iași, Romania located in the Civic Centre district, in the vicinity of the emblematic Palace of Culture.
Aneta Bogdan is a Romanian branding, corporate identity and marketing consultant. She is co-founder and managing partner of brand and design company Brandient, which operates from Bucharest and Singapore. She is considered a pioneer in the branding discipline in Romania and was included in the top 100 "Most Powerful Business Women in Romania" in 2012, as well as in other relevant business publications, such as "Who’s Who in Business Romania 2018", made by Ziarul Financiar.
Allview is a Romanian brand of electronics. It was founded in 2002 and is owned by the Visual Fan company, based in Braşov, Romania. Its main products include smartphones, tablets, notebooks and accessories. Its phones are manufactured in China by various OEM partners. Allview was ranked second in the Romanian smartphones market share at the end of 2015, behind Samsung and ahead of Huawei. Its parent company had a turnover of € 68.2 million at the end of 2016, and its owner and CEO is Lucian Peticilă.
GETT'S is a Romanian beauty salon brand operated by Ingo Trade.
European Retail Park Brăila is a commercial complex in Romania. It was developed by the Belgian company BelRom with an investment fund of 60 million euros and was inaugurated in May 2008. In September 2009 it was acquired by NEPI Rockcastle through a transaction of 63 million euros. It has a surface of 60,000 square metres and is located in the village of Vărsătura close to the city of Brăila.
This page is based on this Wikipedia article Text is available under the CC BY-SA 4.0 license; additional terms may apply. Images, videos and audio are available under their respective licenses.
