KTAE (AM)

Last updated
KTAE
Broadcast area Austin metropolitan area
Frequency 1260 kHz
BrandingMagia 101.9
Programming
Language(s) Spanish
Format Classic hits
Ownership
OwnerGenuine Austin Radio, L.P.
(sale to Norsan Media pending)
KTXX-FM, KOKE-FM
History
First air date
April 1, 1948;76 years ago (1948-04-01) (as KTAE Taylor)
Former call signs
  • KTAE (1948–2002)
  • KWNX (2002–2014)
  • KLGO (2014–2017)
Technical information [1]
Licensing authority
 FCC
Facility ID 35647
Class D
Power 1,000 watts day
144 watts night
Translator(s) 101.9 K270CO (Round Rock)
Links
Public license information

KTAE (1260 kHz) is a commercial AM radio station licensed to Elgin, Texas, and serving the Austin metropolitan area. It is owned by Genuine Austin Radio, with a sale to Norsan Media pending, with studios and offices along Loop 360 in Southwest Austin. KTAE airs a Spanish classic hits format.

Contents

KTAE is powered at 1,000 watts by day and 144 watts at night. The transmitter is on North Main Street in Taylor, Texas. [2] Programming is also heard on 250-watt FM translator K270CO at 101.9 MHz in Round Rock, Texas. [3]

Programming

KTAE identifies itself as "The Horn," referring to the Texas Longhorns, the sports teams of the University of Texas in Austin. On weekdays, local sports shows are heard in morning and afternoon drive time. Middays and early afternoons feature two nationally syndicated programs: The Jim Rome Show and The Rich Eisen Show . Nights and weekends, KTAE carries programming from the Houston-based SportsMap network. [4]

History

Under the KWNX call sign, this station signed on the air on April 1, 1948;76 years ago. It began with a talk radio format. It later became an ESPN Deportes Radio affiliate, and was the first Spanish-language sports radio station in Texas. [5] On September 4, 2011, KWNX became a straight simulcast of its sister station, KTXX-FM, with the exception of broadcasts of Texas Rangers baseball, occasional Round Rock Express baseball, and Baylor Bears and Texas State Bobcats football. On August 19, 2013, it stopped simulcasting with KTXX-FM and began broadcasting ESPN Radio programming throughout the day. The lone exception during the weekday was Afternoons with Bucky and Erin, which was also broadcast on KTXX-FM. KWNX continued to broadcast Texas Rangers games, Texas State football games and occasional Round Rock Express and San Antonio Spurs games.

On January 2, 2014, after its sister station, KTXX-FM, became a mix of local sports talk and classic hits, KWNX again became a straight simulcast of KTXX-FM. The exceptions were when KWNX aired Texas Rangers games, San Antonio Spurs games, Texas State football games, occasional Round Rock Express games and various other sporting events.

The call sign changed to KLGO on May 19, 2014.

On June 5, 2014, the simulcast of KTXX-FM ceased and it became a gospel music station. It continued to broadcast sporting events, including Texas Rangers games, San Antonio Spurs games, Texas State football games, occasional Round Rock Express games and various others.

On May 10, 2015, KLGO changed their format to comedy, branded as "Comedy 1260". [6] It also continued to broadcast sporting events, including Texas Rangers games, San Antonio Spurs games, Texas State football games, occasional Round Rock Express games and various others.

Previous logo The Horn 104.9 & 1260.png
Previous logo

On August 29, 2015, KLGO again became a simulcast of KTXX-FM. The exceptions are Texas Rangers games, some Texas Longhorns sports, occasional Round Rock Express games, and various others.

The station changed its call sign back to the original KTAE on June 15, 2017.

On July 12, 2023, owner Genuine Austin Radio announced that the "Horn" format would be moved exclusively to KTAE and translator K270CO (101.9 FM) effective August 1. While the station will retain the sports talk format and Rangers games, it will lose the Texas Longhorns to a partnership of iHeartMedia's KVET and KVET-FM, a move announced the following day. [7] [8] Norsan Media would later announce that it had bought the 104.9 FM signal, and in April 2024, would announce that it had agreed to buy the rest of Genuine Austin Radio's stations, including KTAE. [9] [10] The station announced a move to exclusive online streaming on May 30, 2024, effective on June 1. [11] [12]

On June 1, 2024, KTAE changed their format from sports to Spanish classic hits, branded as "Magia 101.9". [13]

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References

  1. ↑ "Facility Technical Data for KTAE". Licensing and Management System. Federal Communications Commission.
  2. ↑ "KTAE-AM 1260 kHz - Elgin, TX". radio-locator.com. Retrieved 2023-08-21.
  3. ↑ "K270CO-FM 101.9 MHz - Round Rock, TX". radio-locator.com. Retrieved 2023-08-21.
  4. ↑ InsideRadio.com "News Bites: The Horn" August 3, 2023
  5. ↑ "First and only Spanish sports radio network in Texas lands in Austin". Austin Business Journal. March 31, 2006. Retrieved September 10, 2012.
  6. ↑ Venta, Lance (May 10, 2015). "Comedy Returns to Austin". Radio Insight. Retrieved July 30, 2020.
  7. ↑ "104.9 Austin To Drop Sports - RadioInsight". 2023-07-12. Retrieved 2023-08-21.
  8. ↑ "University of Texas Sports Moves To iHeartMedia Austin - RadioInsight". 2023-07-13. Retrieved 2023-08-21.
  9. ↑ "Norsan Media Buys KTXX Austin. Programming Plans Not Yet Revealed". Insideradio.com. 2023-08-02. Retrieved 2024-04-22.
  10. ↑ "Norsan Strikes Deal To Buy Remainder Of Genuine Austin Radio". Insideradio.com. 2024-04-19. Retrieved 2024-04-22.
  11. ↑ Killingsworth, Kristina. "The HORN Streaming Transition". Horn FM. Retrieved 2024-06-02.
  12. ↑ "KOKE-FM & The Horn Promoting Online Move". RadioInsight. Retrieved 2024-06-02.
  13. ↑ Norsan Media Launches Three New Brands in Austin Radioinsight - June 2, 2024

30°34′26″N97°30′57″W / 30.57389°N 97.51583°W / 30.57389; -97.51583

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