Kith (brand)

Last updated
KITH
Company type Private
Founded2011;13 years ago (2011)
Founder Ronnie Fieg(Founder & CEO)
Headquarters
New York City
,
United States
Number of locations
13
ProductsClothing, shoes, accessories
Website kith.com

Kith (sometimes stylized as KITH) is an American fashion and lifestyle brand established in New York City in 2011 by Ronnie Fieg. [2]

Contents

The brand began as a footwear retailer, and later expanded to streetwear and fashion. Kith operates twelve locations worldwide, and three store-within-a-store locations in Bergdorf Goodman, Hirshleifers, and Selfridges. [3]

History

On November 11, 2011, Ronnie Fieg opened up an apparel and footwear boutique called Kith NYC. Kith carries brands including Yeezy, Stampd, Timberland, Adidas, Red Wing, Clarks, Asics, Danner, New Balance, Nike, Gourmet, and Native Footwear. As of October 2022, it has twelve locations; the first location opened was in Brooklyn, and the second in Manhattan. [2]

In December 2015, the brand opened its first women's retail location in Manhattan.

In August 2015, Fieg updated his Brooklyn store. The renovated space featured the new Kith Treats cereal bar business, 750 cast white Air Jordan 2s hanging from the ceiling and overall design by Daniel Arsham and Alex Mustonen of Snarkitecture, who would go on to design the store's other locations as well. [4] Kith Treats is a bar offering 23 varieties of breakfast cereal with assorted toppings and milk selections, as well as ice cream. [5]

In July 2016, Kith opened a co-branded six month pop-up shop in collaboration with Nike also containing a custom Kith Treats, adjacent to the brand's Manhattan location. [6] The design included white cast air Jordan 4s in reference to it being the company's fourth location. That year's "90's look" collection at drew attention at New York Fashion Week and involved 25 other brands. [7] The company then opened a pop-up store in Aspen, Colorado and a permanent location in Miami. Participating brands included A Bathing Ape, Nike, Adidas, New Balance, Power Rangers and Rugrats.

In 2017, Kith added an Aimé Leon Dore x KITH collaboration to its line. [8] Fieg also expanded the Kith treats business, including a collaboration with Cap'n Crunch, new pop-up shops and an accessories and apparel line. [9] In 2018, Kith collaborated with Coca-Cola, Tommy Hilfiger, and The Jetsons. Upcoming Kith collaborations with Versace and Greg Lauren were teased by Fieg via Instagram. During 2017, Kith added a collaboration with Nike and LeBron James and also an art/apparel project with visual artist Daniel Arsham. [10] [11]

Together with BMW, Kith has designed a version of the BMW M4 Competition (G82) and BMW i4 M50 (G26), constructing exclusive modifications to the interior and exterior. 150 M4's and 7 i4's are available in this limited-edition model, across three color selections and optional equipment for the M4, [12] [13] [14] and only 1 color option with all-Individual equipment for the i4. In 2024 KITH collaborated with TAG Heuer on a set of reissued Formula 1 watches. [15] [16]

Related Research Articles

FUBU is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.

<span class="mw-page-title-main">Skechers</span> American multinational footwear and apparel company

Skechers USA, Inc. is an American multinational footwear and apparel company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is the third largest footwear brand in the United States.

<span class="mw-page-title-main">Billionaire Boys Club (clothing retailer)</span> American and Japanese clothing retailer established by Pharrell Williams, Rob Walker and Nigo

Billionaire Boys Club (BBC) is an American fashion label based in New York City founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line and Billionaire Girls Club.

<span class="mw-page-title-main">Sneaker collecting</span> Hobby of acquisition and trading sneakers

Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.

Daniel Arsham is an American artist. He lives and works in New York City.

<span class="mw-page-title-main">Nigel Sylvester</span> American professional BMX athlete (born 1987)

Nigel Sylvester is an American professional BMX athlete; He is best known for his progressive bicycling skills as well as his digital content featuring his unique BMX stunts and adventures around the globe. His most notable film series is GO, which gives viewers a first hand POV of Nigel's riding, featuring some of the most recognizable locations and attractions in the world. Nigel is considered a generational talent; unlike traditional BMX athletes, he does not compete. He built his career through cinematic content and by leveraging his creative expression through the use of social media.

<span class="mw-page-title-main">Supreme (brand)</span> American skateboarding lifestyle brand

Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art. VF Corporation, a US-based apparel and footwear company, bought Supreme for $2.1 billion in December 2020.

Ronnie Fieg is an American footwear and clothing designer, entrepreneur and the owner-operator of American retail fashion establishment and brand Kith.

The Higg Index is an apparel and footwear industry self-assessment standard to rate environmental and social sustainability throughout the supply chain. The Sustainable Apparel Coalition (SAC) launched it in 2012 and owns and develops the suite of tools. The nonprofit consists of more than 300 fashion brands, retailers, manufacturers, academic institutions, affiliates, NGOs and governments. While initially formed to create standardized sustainability metrics, the SAC has since sharpened its focus to driving pre-competitive, collective action across three foundational pillars: "Combat Climate Change", "Decent Work for All", and a "Nature-Positive Future". This is outlined in its "Evolution for Impact" strategic plan, revised in 2023.

<span class="mw-page-title-main">Golf Wang</span> American streetwear brand

Golf Wang is an American street-wear brand established in 2011 by American musician Tyler, the Creator. The name Golf Wang is a spoonerism of his Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder. Golf Wang is known for its colorful visual aesthetic. In 2013, the brand expanded beyond its Odd Future affiliation and established itself in the fashion industry. It is designed by Tyler, the Creator. The brand offers clothing, footwear through collaborations with converse often under the name GOLF le FLEUR*, jewellery, upon other products. "Holiday 1991", the brand's first look book, was released on December 11, 2011.

<span class="mw-page-title-main">Jack Carlson (rowing)</span> American rowing coxswain and author

Jack Carlson is an American designer, author, archaeologist, and former U.S. national team rowing coxswain. He is the founder of the New York-based apparel brand Rowing Blazers, and has led the revival of several British and American heritage brands, including Warm & Wonderful, Gyles & George, and Arthur Ashe. In 2024, he sold his company to Tory Burch co-founder Christopher Burch's firm, Burch Creative Capital.

Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.

<span class="mw-page-title-main">Rowing Blazers</span> American clothing company

Rowing Blazers is an American clothing and accessories brand founded by Jack Carlson. The brand is known for its blazers, rugby shirts, and other apparel, as well as its colorful, slightly subversive take on "preppy" style, its celebrity clientele, and high-profile collaborations.

<span class="mw-page-title-main">AlphaTauri (fashion brand)</span> Fashion brand of Red Bull GmbH

AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry. The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.

<span class="mw-page-title-main">Palace Skateboards</span> British skateboard brand & shop

Palace Skateboards is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Lev Tanju and Gareth Skewis. Palace focuses on skater fashion with heavy 90s and pop culture influences alongside VHS style clothing advertisements. The skate team promotes its branded content and skate videos. Palace has flagship stores in London, New York, Los Angeles, Tokyo and Seoul. The brand has gained popularity within the streetwear community.

Nike and Off-White: "The Ten" was a sneakers collaboration between Nike and Off-White in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh. The ten shoes were individually broken down by Abloh, and then rebuilt with a different design and rearranged components. The collaboration sold out and the shoes became highly sought after. Further additions to this collaboration were then added throughout 2018 and 2019 which included endorsements from athletes and celebrities but are not included in the original "ten".

Noah is an American men's clothing brand founded by Brendon Babenzien. Its flagship store is at 195 Mulberry St. in Soho, New York City. The brand draws from a range of influences streetwear and new wave to seaside Long Island. Responsible sourcing and other socially conscious issues have been a focus for the brand.

<span class="mw-page-title-main">Stadium Goods</span> American resell company

Stadium Goods is a retailer specialised in the resale of aftermarket sneakers. Based in New York City, it operates a shop and a drop-off center in SoHo, Manhattan as well as an online store. The store sells sneakers and streetwear, including rare and limited edition sneakers.

<span class="mw-page-title-main">Peaceminusone</span> Koreon fashion line

Peaceminusone is a Korean fashion line founded by G-Dragon and Gee Eun in October 2016. The label produces clothing items such as jackets, tops, hats and shoes, as well as accessories and headphones.

<span class="mw-page-title-main">Blackstock & Weber</span> American footwear and apparel brand

Blackstock & Weber is an American footwear and apparel brand known for their men's loafers.

References

  1. ↑ https://kith.com/blogs/kith/kith-toronto-flagship
  2. 1 2 "About". Kith. Retrieved 2023-04-03.
  3. ↑ "Locations". Kith. Retrieved 2023-04-03.
  4. ↑ "The Hustle Behind Kith, Ronnie Fieg's Self-Made Sneaker Empire". The Business of Fashion. Retrieved 2023-04-03.
  5. ↑ Kravitz, Melissa (2015-08-31). "Mini marshmallows, hemp milk and more at NYC's first cereal bar! | amNewYork". www.amny.com. Retrieved 2023-04-03.
  6. ↑ "A Closer Look at the KITH and Nike Pop-Up Store in New York". Hypebeast. 2016-08-04. Retrieved 2023-04-03.
  7. ↑ "This NY-Based Brand Is About to Be Everywhere". Esquire. 2016-09-16. Retrieved 2023-04-03.
  8. ↑ "Ronnie Fieg Teases Aimé Leon Dore x KITH Collaboration". Hypebeast. 2017-03-20. Retrieved 2023-04-03.
  9. ↑ "Kith Has Two Pop-Up Shops and a Cereal Collaboration on the Way". Complex. Retrieved 2023-04-03.
  10. ↑ Safronova, Valeriya (2017-11-25). "Kith's Ronnie Fieg Knows Exactly What You Want". The New York Times. ISSN   0362-4331 . Retrieved 2023-04-03.
  11. ↑ "KITH to Exclusively Release an Arsham Studio Standard Issue Collection". Hypebeast. 2017-12-05. Retrieved 2023-04-03.
  12. ↑ "BMW M4 Competition x Kith – Limited Edition | BMW USA". www.bmwusa.com. Retrieved 2023-04-03.
  13. ↑ "Ronnie Fieg's Passion for BMW Goes Beyond His KITH Collaboration: It's True Love". Hypebeast. 2020-11-11. Retrieved 2023-04-03.
  14. ↑ "2022 BMW M4 Competition Gets Stylish Kith Special Edition". Car and Driver. 2020-10-23. Retrieved 2023-04-03.
  15. ↑ To Buy the Tag Heuer x Kith Formula 1 Limited Edition Watchmula-1-kith Introducing The TAG Heuer Formula 1 | Kith: A '90s Icon Revived DANNY MILTON, Hodinkee, May 1, 2024
  16. ↑ Where To Buy the Tag Heuer x Kith Formula 1 Limited Edition Watch Esquire, Johnny David, 1 May 2024
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.