Large-letter postcard

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Large-letter postcard featuring Niagara Falls, published c. 1950 by Curt Teich & Co. Untitled - Large Letters (NBY 8779).jpg
Large-letter postcard featuring Niagara Falls, published c.1950 by Curt Teich & Co.

Large-letter postcards were a style of postcards popular in North America in the first half of the 20th century, especially the 1930s through the 1950s. The cards are so-called because the name of a tourist destination was printed in three-dimensional block letters, each of which were inset with images of local landmarks. [1] Sometimes called big-letter postcards, many featured the stock phrase "Greetings from..." which was derived from cards in Germany that read Gruss Aus. [2]

The original postcards were "printed on linen-textured paper with a high rag content, allowing absorption of dyes from high-speed German lithographic presses," [3] thus large-letter postcards are usually a subtype of linen postcards, although the basic design existed earlier. [4] The postcards produced by Curt Teich (rhymes with "like") [5] and competitors were "distinctly American, rendered in an opulent style." [2] The "gaudy dyes" created a vivid and distinct look that consumers loved, and the firm of Curt Teich flourished. [6] The images were usually composed of hand-drawn letters and heavily retouched photographs that became almost painterly through the multiple design and production stages. [4] Large-letter linen postcards usually had divided backs and a bit of information about the location for souvenir collectors. [7] The basic design of a large-letter had existed since 1900 but it was only with the color and design innovations of the 1930s that they "exploded" in popularity. [4] Early designs had unrealistic quality in part because the composing artist had never been to the place depicted, but by the 1940s "color transparencies were being used more extensively as the image source, and pictures started to become more realistic." [5]

In his day, Curt Teich produced cards for all 50 U.S. states and more than 1,000 cities. [5] Tichnor Company also produced large-letter designs. [5] A 50-pane USPS stamp set was issued in 2002 with large-letter postcard imagery from each of the 50 U.S. states. [8]

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<span class="mw-page-title-main">Curt Teich</span>

Curt Otto Teich was an American publisher of German descent who produced popular color postcards, primarily of scenes from American life. He was a pioneer of the offset printing process. Under his management, the Curt Teich & Company became the world's largest printer of view and advertising postcards.

1930 <i>Graf Zeppelin</i> stamps

The 1930 Graf Zeppelin stamps were a set of three airmail postage stamps, each depicting the image of the Graf Zeppelin, issued by the United States Post Office Department in 1930, exclusively for delivery of mail carried aboard that airship. Although the stamps were valid for postage on mail sent on the Zeppelin Pan American flight from Germany to the United States, via Brazil, the set was marketed to collectors and was largely intended to promote the route. 93.5% of the revenue generated by the sale of these stamps went to the Zeppelin Airship Works in Germany. The Graf Zepplin stamps were issued as a gesture of goodwill toward Germany. The three stamps were used briefly and then withdrawn from sale. The remainder of the stock was destroyed by the Post Office Department. Due to the high cost of the stamps during the Great Depression, most collectors and the general public could not afford them. Consequently, only about 227,000 of the stamps were sold, just 7% of the total printed, making them relatively scarce and prized by collectors.

Stanley A. Piltz was an American photographer and publisher of Mid-Century Modern graphic design and printed ephemera. Stanley A. Piltz Company, San Francisco, issued many Linen Type postcards from the 1930s to the 1950s, depicting scenes of California, especially of the San Francisco Bay Area and the 1939 Golden Gate International Exposition. They consisted primarily of scenic views, city, town, civil and military infrastructures and national monuments views. Linen Type postcards were produced on paper with a high rag content which gave the postcard a fabric type look and feel. At the time this was an inexpensive process. Along with advances in printing technique, linen type cards allowed for vibrant ink colors. Stanley Piltz pioneered the Linen Type postcards with his "Pictorial Wonderland Art Tone Series".

<span class="mw-page-title-main">Burton Frasher</span> American photographer and publisher

Burton Frasher was an American photographer and publisher of mid-century modern ephemera. His black-and-white landscape photographs of the American West have been widely reproduced.

The Rust Craft Greeting Card Company was an American greeting card, printing company and owner of television stations.

<span class="mw-page-title-main">Tichnor Brothers</span> Boston postcard company

Tichnor Brothers, Inc. was a Boston-based American graphic arts and printing company in operation from 1908 to 1987. Tichnor was one of the major producers of souvenir postcards of American cities in the 20th century, including large-letter postcards from 1936 to 1952. Tichnor and Curt Teich were rivals; in at least one case Curt Teich managers wanted to copy a view from a Tichnor postcard. The Tichnor Bros. archives, a valuable source for American architectural and cultural history, are held at Boston Public Library, which has also posted thousands of free-use images online at their Digital Commonwealth site and in Flickr albums.

References

  1. "Letter". Portland Press Herald . July 11, 1956. p. 18. Retrieved 2023-03-01 via Newspapers.com.
  2. 1 2 Anne Peck-Davis and Diane Lapis, Zocalo Public Square (November 27, 2018). "The Immigrant Story Behind the Classic "Greetings From" Postcards". Smithsonian Magazine. Retrieved 2023-03-01.
  3. "Stamp issue". The News Tribune. April 4, 2002. p. 47. Retrieved 2023-03-01 via Newspapers.com.
  4. 1 2 3 Peate, Zoë (May 17, 2021). "Feature: The Artful History of Vintage Travel Postcards". The Journal of Antiques and Collectibles . Retrieved 2023-03-01.
  5. 1 2 3 4 Gable, Gene (April 8, 2004). "Greetings from Big Letters USA". Creative Pro. Retrieved 2023-03-01.
  6. "Postcard Collection - History, Appendix A: Manuscripts and Special Collections: NYS Library". New York State Library . Retrieved 2023-03-01.
  7. KapsalisE (September 19, 2013). "Postcard History". Smithsonian Institution Archives. Retrieved 2023-03-01.
  8. "Greetings from America Stamps". USPS.com. Retrieved 2023-03-01.

Further reading