 | |
Type of site | Online education |
|---|---|
| Available in |
|
| URL | lingualeo |
| Registration | Free (paid subscription available) |
| Launched | 1 March 2010 |
| Current status | Public |
LinguaLeo is an English language learning platform for Russian, Turkish, and Brazilian Portuguese speakers. As of September 2020, it reported 23 million users. [1] LinguaLeo is available on the web, as Android, [2] iOS, [3] Windows Phone apps, [4] and as a browser extension. [5] [6]
The app assesses the user's language skills through a test and provides a personalized training program with grammar exercises and lessons to expand the vocabulary and improve understanding of written texts and spoken language. [7] [8] The app library includes over 200,000 real-world materials to study: media articles, news, TED Talks, [9] songs, videos, stories, and jokes. [7] [10] To motivate the users, LinguaLeo adds gamification mechanics through interaction with the app's mascot Leo the Lion. [10]
LinguaLeo is available as an Android, iOS, Windows Phone, and web applications, [7] and a browser extension. The data is synchronized across all devices. [11] A paid subscription provides access to extra courses, tutorials, and interactive training and allows one to add an unlimited number of words to the personal dictionary. [11]
LinguaLeo was launched as a web application in March 2010 by Russian entrepreneur Aynur Abdulnasurov and his four-person development team. The initial investments totaled $120,000. [12] [5] [13] In November 2010, the startup raised $200,000 in seed money from private investors. [13] From May to November 2021, LinguaLeo's user base grew from 90,000 to 500,000 users. It was considered one of the most prominent Russian startups [14] and won a Russian Venture Company competition in 2011. [15] By late 201, LinguaLeo reached the breakeven point. [16]
In 2012, LinguaLeo released its iOS, Android, and Windows Phone apps reaching 1,5 mil users. [7] It also received a $3 million investment from Runa Capital. [6] [17] In December 2012, the company was rated first in the Russian Startup Rating. [18] In 2013, the company expanded to the Brazilian market. In Q4 2013, it reported 7 million users worldwide. [19] The Next Web named LinguaLeo the best Russian startup of 2013, and Microsoft named it the best Windows Phone app of 2014. [20] [21]
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