Memorex

Last updated
Memorex Corp.
Company type Public
IndustryComputer peripherals, computer media, consumer tape
Founded1961
Founder Laurence L. Spitters, Arnold T. Challman, Donald F. Eldridge, W. Lawrence Noon
DefunctNovember 1996
FateBrand currently owned by Digital Products International

Memorex Corp. began as a computer tape producer and expanded to become both a consumer media supplier and a major IBM plug compatible peripheral supplier. It was broken up and ceased to exist after 1996 other than as a consumer electronics brand specializing in disk recordable media for CD and DVD drives, flash memory, computer accessories and other electronics.

Contents

History and evolution

MRX V Memorex magnetic tape Magnetic tape hg.jpg
MRX V Memorex magnetic tape

Established in 1961 in Silicon Valley, Memorex started by selling computer tapes, then added other media such as disk packs. The company then expanded into disk drives and other peripheral equipment for IBM mainframes. During the 1970s and into the early 1980s, Memorex was worldwide one of the largest independent suppliers of disk drives and communications controllers to users of IBM-compatible mainframes, as well as media for computer uses and consumers. The company's name is a portmanteau of "memory excellence". [1]

Memorex brand MiniDisc Memorex MD.jpg
Memorex brand MiniDisc

Memorex entered the consumer media business in 1971 and started the ad campaign, first with its "shattering glass" advertisements and then with a series of legendary [2] television commercials featuring Ella Fitzgerald. In the commercials, she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?" This would become the company slogan which was used in a series of advertisements released through 1970s and 1980s.

In 1982, Memorex was bought by Burroughs for its enterprise businesses; the company’s consumer business, a small segment of the company’s revenue at that time was sold to Tandy. [3] Over the next six years, Burroughs and its successor Unisys shut down, sold off or spun out the various remaining parts of Memorex.

The computer media, communications and IBM end user sales and service organization were spun out as Memorex International. In 1988, Memorex International acquired the Telex Corporation becoming Memorex Telex NV, a corporation based in the Netherlands, which survived as an entity until the middle 1990s. [4] The company evolved into a provider of information technology solutions including the distribution and integration of data network and storage products and the provision of related services in 18 countries worldwide. As late as 2006, several pieces existed as subsidiaries of other companies, see e.g., Memorex Telex Japan Ltd [5] a subsidiary of Kanematsu [6] or Memorex Telex (UK) Ltd. a subsidiary of EDS Global Field Services. [7]

Over time the Memorex consumer brand has been owned by Tandy, Hanny Holdings and Imation. As of 2016, the Memorex brand is owned by Digital Products International (DPI). [8]

Timeline

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References

  1. Raimondi, Donna (March 17, 1986). "Memorex marks 25th birthday by streamlining operations". Computerworld. XX (11): 125 via Google Books.
  2. Mercer, Michelle (September 3, 2019). "The Voice That Shattered Glass". NPR. Retrieved August 29, 2020.
  3. "Memorex History: How a Tech Pioneer Turned Into a Basic Brand". Tedium: The Dull Side of the Internet. Retrieved 2022-08-14.
  4. "SEC Filing for MEMOREX TELEX N.V. (1996)"
  5. Memorex Telex Japan Homepage Archived 2006-04-08 at the Wayback Machine
  6. Kanematsu 2008 Annual Report Archived 2011-10-08 at the Wayback Machine
  7. http://www.memorex-telex.com/aboutus/%5B%5D
  8. GlassBridge Enterprises, Inc., FORM 10-K, Mar 15 2016
  9. Memorex Private Placement Memo circa 1961
  10. Information Technology Industry TimeLine Archived 2006-04-10 at the Wayback Machine
  11. "About Memorex" (PDF). Archived from the original (PDF) on 2006-05-09. Retrieved 2006-03-23.
  12. MEMOREX TELEX N V Quarterly Report, for period ending September 30, 1996
  13. Gardner, W. David, [www.informationweek.com/imation-to-acquire-memorex-for-$330-million/d/d-id/1039762 "Imation To Acquire Memorex For $330 Million"], InformationWeek , January 20, 2006
  14. Imation 8k
  15. Memorex Acquisition Press Release, January 9, 2024