A request that this article title be changed to NOBULL is under discussion . Please do not move this article until the discussion is closed. |
Founded | 2015Boston, Massachusetts, U.S. | in
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Founder | Marcus Wilson |
Headquarters | Boston, Massachusetts , U.S. |
Number of employees | 145 (2023) |
Website | https://www.nobullproject.com/ |
NoBull (stylized NOBULL) is an athletics company based in Boston, Massachusetts that makes sportswear. Founded in 2015 by Marcus Wilson and Michael Schaffer, [1] the brand is closely associated with CrossFit but has expanded into other sports. [2]
Starting with the 2023 NFL season, NoBull became the official sponsor of the NFL Scouting Combine, and also sponsors the PGA Tour and Jacksonville Jaguars quarterback Mac Jones. [3] It became the title sponsor of the CrossFit Games in 2021. [4]
According to Wilson and Schaeffer, the two worked together at Reebok before leaving to found NoBull. As both worked with each other's interests and personalities, they realized that they wanted a company that didn't "sell bullshit" to their customers. [1] The name is therefore short for "no bullshit". [5]
NoBull was founded in 2015 by Wilson and Schaffaer in Boston. [6] The company took a minimalist approach to its designs of sportwear such as shoes, and created products that are durable and functional across a range of movements. [5] [7] It claims to produce sportwear for a community of "people who work hard and don't believe in excuses". [8] Its products initially catered to the CrossFit community. [7]
The company grew strongly during the Covid-19 pandemic, and in 2021, it raised funding worth $32 million that valued the company at $500 million. [9] [10]
The company formed a partnership with CrossFit Games in 2021 when it became its title sponsor for three years. [11] It also formed a six-year partnership with the PGA Tour in 2022, [12] and the NFL Combine in 2023. [13] [14]
In December 2022, NoBull reportedly laid off 35 percent of its staff, with the founders citing "the challenging economic climate" and a desire to "safeguard the brand for the future", affecting 75 workers. [15] In June 2023, NoBull released a set of shoes for Pride Month, called the "Pride Moves" set. [16]
In July 2023, Mike Repole took a majority stake in the company. [17] In January 2024, former New England Patriots quarterback Tom Brady agreed to merge his health and apparel brands with the company and to become its second largest shareholder. [18] [19]
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