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Formerly | Objective Productions (1991-2016) |
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Company type | Subsidiary |
Industry | Television production |
Genre | Comedy, Entertainment, Factual Entertainment, Documentary |
Founded | 1991 |
Founder | Andrew O'Connor |
Headquarters | , |
Parent | All3Media (2007–present) |
Divisions |
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Subsidiaries |
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Website | objectivemedia |
Objective Media Group(OMG), previously known as Objective Productions, is a media company that produces entertainment, factual entertainment, reality, factual and scripted programming. It has produced shows including The Cube , Lingo, The Gold , Feel Good, Peep Show , Fresh Meat , and Toast of London . The company has offices in London, Manchester, Glasgow, Scotland and Los Angeles, California. [1]
Objective has won a number of awards including BAFTA, [2] RTS Awards, [3] British Comedy Awards, [4] Rose d'Or, [5] Monte Carlo Golden Nymphs and the South Bank Show.
Objective Productions was founded in 1991 as Objective Productions by Andrew O'Connor.
On 15 August 2007, British independent powerhouse group All3Media has acquired Objective Productions in order to expand its TV production and distribution. [6]
On 24 September 2015, Objective announced that they would go a creative restructure. [7]
On 17 December 2015, Objective has announced that they had launched a factual entertainment label with Deborah Sargeant in which it was named Second Star Productions. [8] But on 22 April 2022, after the departure of Deborah Sargeant, the founder of Second Star Productions, Objective Media Group has folded Second Star into Betty TV. [9]
On 6 January 2016, Objective had joined forces with Moira Ross to launch entertainment label Panda Television. [10]
On 18 January 2023, Objective and its parent company All3Media announced that they have sold producer Main Event Media which was founded by Jimmy Fox in 2017 to Religion of Sports in an exclusive production deal with the latter now being a production arm under the former. [11]
Part of All3media, Objective Media Group is led by Layla Smith [12] and is composed of the following companies:
Derren Brown is an English entertainer, mentalist, illusionist, and writer. Brown began performing in 1992, making his television debut with Mind Control (2000). He has since starred in several more shows for stage and television, including Something Wicked This Way Comes (2006) and Svengali (2012) which won him two Laurence Olivier Awards for Best Entertainment, as well as The Experiments (2011) which won him a BAFTA for Best Entertainment Programme at the 2012 awards. Brown made his Broadway debut with his 2019 stage show Secret. He has also written books for both magicians and the general public.
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Benjamin Hart is an English magician. In 2007, he was awarded the "Young Magician of the Year" award by The Magic Circle. Hart has worked on British television and is an inventor and designer of magic tricks and stage illusions. In 2014, he starred in Killer Magic on BBC Three. Hart was a finalist on Britain's Got Talent in 2019.
TV's 50 Greatest Magic Tricks is a one-off list show that was produced by Objective Productions for Channel 5. The programme counts down the fifty greatest magic tricks – The Magic Bullet by Penn & Teller is the illusion at number one. The show was presented by the British actress Fay Ripley, and was directed by Helen Albon. TV's 50 Greatest Magic Tricks was first broadcast on Channel 5 on 31 December 2011. The list of magic tricks features set pieces, stunts and rabbit-out-of-the-hat tricks. Contributors to the programme included Penn & Teller, Paul Daniels and Dynamo. Two tricks by the British magician Pete Firman featured in the list, with his Goldfish Trick in the top ten.
50 Greatest Magic Tricks is a one-off list show that was produced by Objective Productions for Channel 4. The programme counted down the fifty greatest magic tricks, as voted for by members of The Magic Circle. The illusion at number one was Death Saw by David Copperfield. The show was presented by British comedy duo Adam and Joe, who also wrote and narrated the programme. The show was first broadcast on Channel 4 on 6 May 2002.
Monkey Kingdom is an independent British television production company based in London, United Kingdom, with offices in Los Angeles. Established by David Granger and Will Macdonald in 2000, the company was acquired by NBCUniversal International Networks in 2010. Monkey was NBC Universal's third UK production venture following the acquisition of Carnival and the launch of WTTV, NBC Universal's joint venture with Working Title Films’ Tim Bevan and Eric Fellner.