Oodle, Inc.

Last updated

Oodle, Inc.
Oodleclassifieds logo.png
Oodleclassifieds screen.png
Oodle.com main page
Type of businessDivision of QVC
Type of site
classifieds
Available inEnglish
Founded2004
Headquarters San Mateo, California, United States
Founder(s) Craig Donato
Scott Kister
Faith Sedlin
URL www.oodle.com
Launched2005 [1]
Current statusactive

Oodle, Inc. is an online marketplace based out of San Mateo, California. It was founded in 2004 by ex-Excite executives Craig Donato, Scott Kister and Faith Sedlin. [2]

Contents

Overview

Oodle is a classifieds aggregator which aggregates listings from sites like eBay, ForRent.com, BoatTrader.com, as well as local listings from local newspapers and websites. [3]

Oodle aggressively encourages posters to add a Facebook profile with their listings, claiming that users will prefer the openness of interacting with someone who can be identified by name and face.

Oodle also powers other companies' classifieds websites, from the online classifieds for traditional newspapers including The Washington Post Express, [4] New York Post [5] to other large websites like AOL, Lycos, [6] Local.com, [7] Military.com, [8] to non-traditional classifieds hosting sites like Wal-Mart. [9] Oodle searches vertically in the classifieds categories of cars, real estate, renting, jobs, personals, merchandise, tickets, pets and services.

Oodle aggregates listings from national and local sources, covering over 1000 regions in the United States, UK, Canada, Ireland, and India.

History

On March 6, 2009, Facebook launched a now defunct version of its Marketplace application powered by Oodle. In November 2010 Oodle acquired Grouply, a platform for building custom social networking groups. The QVC home shopping company purchased Oodle in 2012. [10] [11] In May 2015, the site was purchased from QVC by Oodle Holdings.[ citation needed ]

Third party resources

Oodle provides its classifieds content for publication on external websites through the use of an API or simpler JavaScript Widget.

Partner listings

Websites supply their classified ad listings to Oodle in the form of XML or CSV files which Oodle parses into their database for redistribution. Oodle currently has over 75,000 partner listings.[ citation needed ] FreeAdsTime is one of the ad suppliers of Oodle. [12]

See also

Related Research Articles

<span class="mw-page-title-main">Walmart</span> American multinational retail corporation

Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores in the United States, headquartered in Bentonville, Arkansas. The company was founded by brothers Sam and James "Bud" Walton in nearby Rogers, Arkansas in 1962 and incorporated under Delaware General Corporation Law on October 31, 1969. It also owns and operates Sam's Club retail warehouses.

A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information ; often, the user can configure which ones to display. Variants of portals include mashups and intranet "dashboards" for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration.

Astroturfing is the practice of masking the sponsors of a message or organization to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. The term astroturfing is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word "grassroots". The implication behind the use of the term is that instead of a "true" or "natural" grassroots effort behind the activity in question, there is a "fake" or "artificial" appearance of support.

<span class="mw-page-title-main">Classified advertising</span> Form of advertising

Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.

Gumtree.com, known as Gumtree, is a British-based online classified advertisement and community website based at Hotham House, Richmond, London. Classified ads are either free or paid for depending on the product category and the geographical market. As of November 2010, it was the UK's largest website for local community classifieds and was one of the top 30 websites in the UK, receiving 14.8 million monthly unique visitors according to a traffic audit in 2010.

Web scraping, web harvesting, or web data extraction is data scraping used for extracting data from websites. Web scraping software may directly access the World Wide Web using the Hypertext Transfer Protocol or a web browser. While web scraping can be done manually by a software user, the term typically refers to automated processes implemented using a bot or web crawler. It is a form of copying in which specific data is gathered and copied from the web, typically into a central local database or spreadsheet, for later retrieval or analysis.

<span class="mw-page-title-main">Kijiji</span> Canadian classified advertising website

Kijiji.ca is a Canadian online classified advertising website and part of eBay Classifieds Group, which was acquired by Adevinta in 2020. It operates sections for cities and urban regions, for posting local advertisements. Kijiji was launched in February 2005 as an eBay subsidiary and became part of the eBay Classifieds Group in 2007. The Kijiji brand is used in more than 100 cities in Canada and with kijiji.it in Italy, while eBay Classifieds websites are available under different brands in other countries. Kijiji parent is Dutch company Marktplaats BV since 2005, which is part of the same group.

Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006, and was created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current senior vice president of experience design.

<span class="mw-page-title-main">Facebook</span> Social networking service

Facebook is an online social media and social networking service owned by American technology giant Meta Platforms. Created in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to only Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of December 2022, Facebook claimed 2.96 billion monthly active users, and ranked third worldwide among the most visited websites. It was the most downloaded mobile app of the 2010s.

A real estate trend is any consistent pattern or change in the general direction of the real estate industry which, over the course of time, causes a statistically noticeable change. This phenomenon can be a result of the economy, a change in mortgage rates, consumer speculations, or other fundamental and non-fundamental reasons.

The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook.

<span class="mw-page-title-main">Capital Plaza Mall</span> Shopping mall in Annapolis Road in Landover Hills, MD

Capital Plaza Mall was a shopping mall located at the intersection of Annapolis Road and the Baltimore–Washington Parkway in Landover Hills, Maryland. It was built between 1961 and 1963, as a regional shopping center to serve the Bladensburg and Landover area of suburban Washington, D.C. The mall was a major attraction in Prince George's County, until its slow decline that began in the 1970s. This continued until the mall's closure in 2005, and ultimately its demolition in 2007. Part of the grounds are now occupied by a Wal-Mart store.

<span class="mw-page-title-main">Craigslist</span> Classified advertisements website

Craigslist is a privately-held American company operating a classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.

<span class="mw-page-title-main">Realtor.com</span> Real estate website

Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. It is the second most visited real estate listings website in the United States as of 2021, with over 100 million monthly active users. The site launched as the Realtor Information Network in 1995, serving as a closed network for members of the National Association of Realtors. It relaunched in 1996 as a public website displaying property listings. Since then, Realtor.com claims to be the largest real estate website in the United States, and in 2016 was valued at $2.5 billion by Morgan Stanley.

The Alliance for Main Street Fairness is an advocacy group based in the United States of America dedicated to ending what it sees as unfair tax advantages for online-only retailers with respect to the collection of sales taxes. The group supports the Marketplace Fairness Act. Members include retailers such as Wal-Mart, Target, Best Buy, Home Depot, Sears, and thousands of small retailers.

Fiverr is a global online marketplace for freelance services. Fiverr’s platform connects freelancers (sellers) to people or businesses looking to hire (buyers). Listings on Fiverr are diverse and range from "get a well-designed business card" to "help with HTML, JavaScript, CSS, and jQuery". The highest-paying jobs on Fiverr include website design, social media manager, proofreading and copywriting, and resume writing. Fiverr takes its name from the $5 asking price attached to all tasks when the company was founded in 2010 in Tel Aviv. These days many sellers charge much more.

<span class="mw-page-title-main">Geebo</span>

Geebo is an American online classifieds marketplace website based in McLean, Virginia. It was founded in 2000 by entrepreneur Greg Collier as a site for promoting job listings and other services in the Sacramento, California region.

<span class="mw-page-title-main">El Koshary Today</span>

El Koshary Today is an Egyptian online news website that features satire and political parody. The website is named for a common Egyptian dish consisting of a spaghetti mixture that may also contain lentils, rice, and chickpeas. According to Zohny, "Koshary is sort of a very reflective meal of the country in the sense that it's a very chaotic kind of meal".

KSL Classifieds is a classified advertisements website covering northern Utah and nearby parts of Idaho and Wyoming. It is one of the largest classifieds sites in the U.S. and the only one to draw more users than Craigslist within its local market. It is operated by Deseret Digital Media, a subsidiary of Deseret Management Corporation, a holding company owned by the Church of Jesus Christ of Latter-day Saints.

References

  1. "Oodle Company Info". Oodle.com. Retrieved December 9, 2011.
  2. "Oodle FAQ". Oodle.com. April 14, 2011. Retrieved December 9, 2011.
  3. "Dot-com refugees land at a new home". Oodle.com. April 23, 2005. Retrieved December 9, 2011.
  4. "Classifieds Search-Engine Oodle to Power Washington Posts Express Newspaper". Auctionbytes.com. Retrieved December 9, 2011.
  5. Nicole, Kristen (December 11, 2007). "Oodle Does Classifeds[sic] for the New York Post". Mashable.com. Retrieved December 9, 2011.
  6. "Oodle Announces Partnerships with Lycos and Backpage". Info.lycos.com. March 7, 2006. Retrieved December 9, 2011.
  7. "Local.com Adds 20 Million Local Classifieds Listings". Corporate.local.com. Retrieved December 9, 2011.
  8. "Unveils New Resources for Veterans, Active Military Personnel and Their Families". Military.com. February 15, 2007.
  9. Talley, Karen (June 3, 2008). "Wal-Mart Adds Free Online Classifieds". The Wall Street Journal. Retrieved December 9, 2011.
  10. Empson, Rip (December 5, 2012). "QVC Acquires Social Classifieds Veteran Oodle To Help Power Its Social Commerce Evolution". TechCrunch . Retrieved February 15, 2015.
  11. "Oodle". TechnoApt. May 11, 2017. Retrieved May 11, 2017.
  12. Example of FreeAdsTime listing on Oodle . Archive.org. Retrieved February 8, 2021.