Pepsi Twist

Last updated
Pepsi Twist
Pepsi twist.svg
Type Lemon-flavored cola
Manufacturer PepsiCo
Country of origin United States
IntroducedJuly 12, 2000
VariantsDiet Pepsi Twist
Related products Coca-Cola with Lemon, Pepsi Light, Pepsi Lime, Coca-Cola with Lime

Pepsi Twist is a lemon flavored cola, marketed by PepsiCo as an alternative to regular Pepsi.

Contents

History

The first incarnation of Pepsi Light was cola and lemon flavor with 50% fewer calories. It was soon replaced with lemon-flavored diet cola of the same name in the 1970s and 1980s in the United States called Pepsi Light, which was lemon-flavored by necessity to counteract the aftertaste of the artificial sweetener saccharin. When aspartame became more widely available, the lemon flavoring was removed from the newly rechristened Diet Pepsi.

Pepsi Twist was introduced in the United States on July 12, 2000 and again on June 12, 2001, until it was discontinued in the summer of 2006.


International Availability

Pepsi Twist was launched in the United Kingdom by Britvic in July 2002, being the first launch of a Pepsi brand variant in the UK since Pepsi Max in 1993. [1] The drink was soon discontinued in the UK, with Britvic announcing a similar drink for their Pepsi Max range - Lemon and Lime Twist, in November 2004. [2]

Pepsi launched Pepsi A-ha, with a lemon flavor in India in 2002.

Pepsi Twist was released in Brazil (with lime instead of lemon), where a limited-edition version was also sold, the Pepsi Twistão, with an even stronger lime flavor.

It has also been released in Portugal as a limited edition during summer, and has remained popular.

In the Philippines, it was released in 2002, and was an instant hit among the teenagers, but failed to capture the market.

Pepsi Twist was also released in Pakistan in 2006. The product failed to capture the market, but it is still available in some supermarkets.

It is marketed in Romania under the name Pepsi Twist Lemon. It was sold under the name of Pepsi Twist until recently, and its diet counterpart, Pepsi Twist Light Lemon.

It is available in Albania, Greece and China, and selected supermarkets in Germany.

It was introduced in Poland in the summer of 2002 and in Italy in late 2002. It is still a fairly popular drink in the former.

It was also released in Bosnia and Herzegovina in the late 2006. It is still available today, and it outsells the original Pepsi.

In the Netherlands and Belgium, the original Pepsi Twist was sold for a while, and was replaced by Pepsi Max Twist, a "lemon and lime" version, which has also been discontinued. It has since been returned under the "Pepsi Max Cool Lemon" brand.

In Ukraine, Pepsi Twist was released in 2004. In 2012, it was reintroduced under the "Pepsi +1" logo and "Pepsi-Twist" trade name.

Pepsi Twist made a brief return in the summer of 2008, with the NFL Kickoff Limited Edition Flavor, which boasted that it was Pepsi "with a kick of lemon."

In Czech Republic and Slovakia, Pepsi Twist was introduced in 2002, its diet counterpart Pepsi Twist Light was introduced in January 2003. Both versions are still being sold. [3] [4]

In Latvia, Pepsi Twist was introduced in late 2011.

In Poland, ten years after Pepsi Twist was introduced, PepsiCo decided to introduce Pepsi Light Lemon.

In Cyprus, Pepsi Twist was introduced at the start of 2014.

In Argentina, it went on sale in 2002, the following year "Pepsi Twist Light" was launched, until it was withdrawn from the market in 2004. At the end of 2023 they announced its return as "Pepsi Twist Black".

In Uruguay, Pepsi Twist was first launched in 2005. Ten years later, it was reintroduced in a limited edition in September 2015. [5]

In July 2017, it was brought back as a limited time offer in Canada.

Marketing

The product was advertised during Super Bowl 2003, with Ozzy, Jack and Kelly Osbourne appearing in the commercial, along with Florence Henderson and Donny and Marie Osmond.

It was also endorsed by pop singer Britney Spears in 2002 and 2003, as part of her contract with the company; it also appeared as a promotional tie-in with Austin Powers in Goldmember .

The product appears to be no longer actively marketed and does not appear on the list of brands on Pepsi's official website. Pepsi Twist production was ended in the U.S. during the summer of 2006, however the drink is still available in Poland, Germany, Italy, Serbia, [6] China and some other nations.

In 2005, Japanese toy company Takara released a special edition Transformers Optimus Prime (known as "Convoy" in Japan) figure in Pepsi colours, with a bottle/can holding trailer. Known as Pepsi Convoy, this figure comes pre-packaged with a cardboard Pepsi Twist bottle. This figure was later released two years later in America as "Pepsi Optimus Prime", with some slight modifications.

In 2008, the product was briefly re-introduced before the American football season, but was in short supply.

Professional wrestler CM Punk dubbed one of his signature moves the Pepsi Twist.

See also

Related Research Articles

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<span class="mw-page-title-main">Diet Coke</span> Diet cola brand

Diet Coke is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.

<span class="mw-page-title-main">Coca-Cola Vanilla</span> Vanilla-flavored cola

Coca-Cola Vanilla is a vanilla-flavored version of Coca-Cola, introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007; in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Europacific Partners. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero.

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<span class="mw-page-title-main">Coca-Cola C2</span> Cola-flavored beverage

Coca-Cola C2 was a cola-flavored beverage produced in response to the low-carbohydrate diet trend. This Coke product was marketed as having half the carbohydrates, sugars and calories compared to standard Coca-Cola. It contained aspartame, acesulfame potassium, and sucralose in addition to the high fructose corn syrup typically found in cola beverages distributed in America.

<span class="mw-page-title-main">Pepsi Max</span> Sugar-free cola

Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.

<span class="mw-page-title-main">Diet Pepsi</span> Sugar-free, artificially sweetened soda

Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's subsequently discontinued Tab. The United States represents the largest single market for Diet Pepsi.

<span class="mw-page-title-main">Sierra Mist</span> Discontinued lemon-lime flavored soda

Sierra Mist is a discontinued lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all US markets by 2003. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets. The drink was rebranded as "Mist Twst" in 2016, but reverted to Sierra Mist in 2018. In early 2023, Sierra Mist was replaced by Starry. The brand was aimed at competing with Sprite and 7 Up.

<span class="mw-page-title-main">Coca-Cola Cherry</span> Cherry-flavored cola soft drink

Coca-Cola Cherry is a cherry-flavored version of Coca-Cola. It is produced and distributed by the Coca-Cola Company and its bottlers in the United States and some international markets.

<span class="mw-page-title-main">Coca-Cola with Lime</span> Coca-Cola variant

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<span class="mw-page-title-main">Mountain Dew Amp</span> Energy drink brand

Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.

<span class="mw-page-title-main">Slice (drink)</span> Fruit flavored soft drink

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<span class="mw-page-title-main">Coca-Cola Citra</span>

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<span class="mw-page-title-main">Teem</span> Brand of soft drink

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<span class="mw-page-title-main">Coca-Cola with Lemon</span> Soft drink brand

Coca-Cola with Lemon is a soft drink brands owned by The Coca-Cola Company, launched to compete with Pepsi Twist. It is produced and distributed by The Coca-Cola Company's bottlers.

<span class="mw-page-title-main">Pepsi Next</span> Discontinued soft drink

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References

  1. https://www.marketingweek.com/pepsi-apes-coke-lemon-spin-off/
  2. https://www.marketingweek.com/pepsi-max-unveils-lemon-lime-flavour/
  3. Pepsi Twist on Slovak distributor's website Archived 2009-04-02 at the Wayback Machine (in Slovak)
  4. Pepsi Twist Light on Slovak distributor's website Archived 2010-03-23 at the Wayback Machine (in Slovak)
  5. "Pepsi Twist vuelve a Uruguay después de 10 años". Elpais.com (in Spanish). 30 September 2015. Retrieved 19 July 2018.
  6. "Pepsi | Pepsi Twist limun lim.0,33l | www.maxi.rs".