Web 2.0 refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability for end users.
In computing, a news aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply an aggregator, is client software or a web application which aggregates syndicated web content such as online newspapers, blogs, podcasts, and video blogs (vlogs) in one location for easy viewing. The updates distributed may include journal tables of contents, podcasts, videos, and news items.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Google Reader was an RSS/Atom feed aggregator operated by Google. It was created in early 2005 by Google engineer Chris Wetherell and launched on October 7, 2005, through Google Labs. Google Reader grew in popularity to support a number of programs which used it as a platform for serving news and information to people. Google closed Google Reader on July 1, 2013, citing declining use.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Google Developers is Google's site for software development tools, application programming interfaces (APIs), and technical resources. The site contains documentation on using Google developer tools and APIs—including discussion groups and blogs for developers using Google's developer products.
FeedBurner is a web feed management provider launched in 2004. It provides custom RSS feeds and management tools for bloggers, podcasters, and other web-based content publishers. Google acquired FeedBurner in 2007.
The YouTube Application Programming Interface allows developers to access video statistics and YouTube channels data via two types of calls, REST and XML-RPC. Google describe the YouTube API Resources as "APIs and Tools that let you bring the YouTube experience to your webpage, application or device."
OpenSocial is a public specification that defines a component hosting environment (container) and a set of common application programming interfaces (APIs) for Web-based applications. Initially, it was designed for social network applications and developed by Google along with MySpace and a number of other social networks. More recently, it has become adopted as a general use runtime environment for allowing untrusted and partially trusted components from third parties to run in an existing web application. The OpenSocial Foundation moved to integrate or support numerous other Open Web technologies. This includes OAuth and OAuth 2.0, Activity Streams, and Portable Contacts, among others.
Social media measurement, 'social media monitoring' or social listening is a way of computing popularity of a brand or company by extracting information from social media channels, such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content from time to time. In other words, this is the way to caliber success of social media marketing strategies used by a company or a brand. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
Wadja solves the problem of conversation relevance by giving users a way to label social activity, and curate that activity into meaningful conversations. Wadja is based in Cyprus and had its BETA launch in August 2006. As of December 2009, Wadja had over 5,000,000 registered users.
Sysomos Inc. is a Toronto-based social media analytics company owned by Outside Insight market leaders Meltwater.
Google+ was a social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.
Mura Digital Experience Platform was created by Blueriver.
WebSub is an open protocol for distributed publish–subscribe communication on the Internet. Initially designed to extend the Atom protocols for data feeds, the protocol can be applied to any data type as long as it is accessible via HTTP. Its main purpose is to provide real-time notifications of changes, which improves upon the typical situation where a client periodically polls the feed server at some arbitrary interval. In this way, WebSub provides pushed HTTP notifications without requiring clients to spend resources on polling for changes.
Brandwatch is a digital consumer intelligence company headquartered in Brighton, England. Brandwatch sells three different products: Consumer Research, Audiences, and Vizia. Brandwatch Consumer Research is a "self-serve application" or software as a service, which archives social media data in order to provide companies with information and the means to track specific segments to analyse their brands' online presence.
Socialbakers is a global AI-powered social media marketing company offering a marketing software-as-a-service platform called the Socialbakers Suite. It is used by brands like McDonald's, L'Oreal and Desigual for social media marketing on Facebook, Instagram, Twitter, YouTube, LinkedIn, Google+, VK, and Pinterest.
Topsy Labs was a social search and analytics company based in San Francisco, California. The company was a certified Twitter partner and maintained a comprehensive index of tweets, numbering in the hundreds of billions, dating back to Twitter's inception in 2006.
Firebase is a mobile and web application development platform developed by Firebase, Inc. in 2011, then acquired by Google in 2014. As of October 2018, the Firebase platform has 18 products, which are used by 1.5 million apps.
