Ritter Sport

Last updated

Ritter Sport
Company type Private
IndustryFoods
Founded1912
FounderClara and Alfred E. Ritter
Headquarters
Waldenbuch
,
Germany
Area served
Worldwide
Key people
Alfred T. Ritter (chairman),
Andreas Ronken (CEO) [1]
Revenue482 million euros (2017)
Number of employees
1000 [2]
Website www.ritter-sport.com

Ritter Sport is a brand of chocolate bar from the family-owned Alfred Ritter GmbH & Co. KG, which has its headquarters in Waldenbuch, Germany. The company was founded in 1912 by Clara and Alfred Eugen Ritter and has been family-owned ever since. Andreas Ronken has been the CEO since 2015.

Contents

Each 100 g (3.5 oz) square bar is divided into 16 smaller squares, creating a four-by-four pattern. In 2013 the company introduced a new version divided into 9 bigger squares using a three-by-three pattern. Large bars weighing 250 g (8.8 oz) and 16.67 g (0.588 oz) mini bars are also available, although in fewer varieties.

History

In 1912, Alfred (1885–1952) and Clara Ritter (1877–1959) founded a chocolate and confectionery factory in Stuttgart-Bad Cannstatt. [3] Later, in 1919, it introduced its own brand of chocolate, named "Alrika (Alfred Ritter Cannstatt)". [4] [5]

By 1926, the company had 80 employees and had bought their first company truck to transport the chocolate. [6] When production needs required a factory expansion in 1930, the company moved to Waldenbuch, a site a couple of miles outside Stuttgart. The chocolate brand known today, Ritter's Sport Schokolade, was launched in 1932 after Clara suggested creating a chocolate bar that would fit into any sport jacket pocket without breaking but weighed the same as a normal bar. [6] [7] Ritter Sport replaced the Alrika brand. [5]

The Second World War halted production and Ritter chocolates disappeared until the 1950s, when chocolate rationing was ended in West Germany. The end of chocolate rationing did not mark the end of troubles for the firm since in 1952 the company's founder, Albert Ritter, died. His son, Alfred Otto Ritter, took over and focused the company on the chocolate square. [6] From 1960 to 1970, sales tripled. [5]

In 1966, Clara Ritter also died and the company was left solely in the hands of Alfred Otto. In 1964, he dispensed with many other product lines in order to focus on the square Ritter Sport bar. [8] [9]

The 1970s saw Ritter packaging become more colourful with a brighter unique colour assigned to each flavour. The brighter labels were seen in parallel with colour television, on which Ritter advertised. Another advance in packaging came with the snap-open pack (called the 'Knick-Pack'), which Ritter marketed as "practical and modern". [10] In 1972 the company achieved sales of over 100 million DM for the first time. [5]

After Alfred Otto Ritter's death in 1974 the company was managed by his wife, Marta, [11] and in 1978 the company passed into the hands of the third generation, brother and sister Alfred T. Ritter and Marli Hoppe-Ritter. [6] Alfred Theodor Ritter and his sister Marli Hoppe-Ritter joined the advisory board and increasingly brought social, environmental and sustainability issues into the company management. [11] [12] Alfred Theodor Ritter took over the chairmanship of the advisory board in 1983. [13] In 2005, he also took over the operational chairmanship of Alfred Ritter GmbH. [14] [15] In 2008 the company was making a profit again. [16] In 2015, Ritter handed over the chairmanship to the previous managing director of production and technology, Andreas Ronken, and moved to the chairmanship of the advisory board, which his sister previously held. [17]

In 1990, they launched project(s) "Cacaonica", which supports organic cocoa agriculture and reafforestation in Nicaragua, [18] and "Ritter Solar", now the European market leader of solar thermal products and large solar thermal systems. The Ritter company owns a CHP power plant, which supplies 70% of the factory's energy needs, and since 2002 the company has been run entirely on renewable energy. [18] The monomaterial chocolate packaging is designed to minimize its ecological footprint and is recyclable. [18] The company has been certified to ZNU standard. [19]

The Ritter Museum, opened in 2005, contains the collection of Marli Hoppe-Ritter, which consists of nearly 600 paintings, objects, sculptures and graphic works, a breadth of painterly and sculptural confrontation with the square form used as the design for the Ritter chocolate. The museum is an extension of the factory's 'ChocoShop', which was opened in 2001. [8] The museum, on Alfred-Ritter-Straße 27, is a cubical building with limestone wall covering; a 12-metre-high central open passage is meant to draw in the landscape, and the large window allows a view through the building. It was designed by Max Dudler and Susanne Raupach. [20]

On the whole their products are neither certified organic nor certified fair trade. However, in April 2008 they launched an organic product line called "Ritter Sport Bio". [21]

The firm celebrated its centenary in 2012 by touring 19 German cities between March and September on 'the Colourful ChocoTour'. A limited-edition anniversary bar was released: Edel-Nuss Mix– Plain milk chocolate with macadamias, cashews, and almonds. [6] [21] Also in 2012 Ritter expanded its initiative in Nicaragua by setting up a new cocoa plantation. The first harvest was in 2017. [21]

In 2013, Ritter opened another shop at Ravensburger Spieleland, a German theme park, and the next year Ritter's first pop-up shop appeared in Hamburg for four months. [21] [22]

In 2017, Ritter released its first certified vegan bars, Dunkle Voll-Nuss Amaranth (hazelnut cream chocolate with amaranth and nuts) and Dunkle Mandel Quinoa (hazelnut cream chocolate with quinoa and almonds). [23] As of February 2017 they were on sale only in Germany. [24] The new releases, costing €2 each, target the growing vegan population in Germany. [23] A third bar, Sesam (almond cream chocolate with sesame), was released in February 2020. [25]

In July 2018, Ritter announced its intention to attempt to release the Schoko & Gras variety, a milk chocolate with roasted hemp seed filling, in the United States for World Cannabis Day 2019, retitled 'Choco & Weed'. As of January 2019 it had yet to be approved for sale. [26]

In 2018, Ritter released a limited edition bar made from the first viable harvest of their Nicaraguan cocoa plantation. It was limited to 30,000 bars and was available in the SchokoShop in Waldenbuch, SchokoWelt Berlin and online. [27] [28]

Alongside Alfred and Marli, shareholders include their children Tobias and Tim Hoppe, as well as Moritz, Lukas and Dora Ritter. [29] Ritter und Hoppe KG was founded in 2016, which, after changing its name to R² Holding, was gradually converted into a holding company that holds all of the company's investments. Since 2021, it has been headed by Moritz Ritter, [30] who withdrew from the operational business of Ritter Energie in 2020. [31] Marli Hoppe-Ritter had left the advisory board in 2021 and was succeeded by her son Tim Hoppe. [32]

In 2019, Ritter took over the production site in Breitenbrunn in Burgenland, Austria, from Mars Austria, establishing its first factory outside of Germany. [33] In the same year, Ritter founded the subsidiary Hang zur Sonne GmbH. [34]

After the Russian invasion of Ukraine in 2022, the company came under criticism for continuing to hold on to its business in Russia. The Russian market accounts for about 7% of the company's turnover. [35] [36] [37] CEO Andreas Ronken pointed out that 200 jobs in Germany depended on the Russian business [38] and that the sale was also important for cocoa farmers in West Africa and Central and South America, who would otherwise lose their livelihoods. However, investments and marketing activities in Russia were stopped. [35] [36] [37] Ritter Sport claims, it is donating the profits from its Russian business to Ukraine. [38]

Varieties

Ritter Sport Minis Ritter Sport - english.png
Ritter Sport Minis
Ritter Sport dark chocolate with marzipan Ritter Sport dark chocolate with marzipan 3.jpg
Ritter Sport dark chocolate with marzipan
Ritter Sport dark chocolate Ritter Sport dark chocolate.jpg
Ritter Sport dark chocolate
  1. Vollmilch– Plain milk chocolate (Royal Blue Wrapper, see image)
  2. Schoko-Duo– Plain milk chocolate and white chocolate (Royal Blue Wrapper with chocolate bar on outside)
  3. Dunkle Vollmilch– Plain medium dark chocolate, 40% cacao (Azure Blue Wrapper)
  4. Halbbitter– Plain dark chocolate, 50% cacao (Burgundy Wrapper)
  5. Die Milde– Plain dark chocolate from Ghana, 55% cacao (Blue/pink Wrapper)
  6. Die Feine– Plain dark chocolate from Nicaragua, 61% cacao (Yellow/blue Wrapper)
  7. Edel-bitter– Plain dark chocolate from Ecuador, 71% cacao (Pink Wrapper)
  8. Edel-bitter– Plain dark chocolate from Ecuador, 73% cacao (Black Wrapper)
  9. Die Kräftige– Plain dark chocolate from Peru, 74% cacao (Orange/blue Wrapper)
  10. Die Starke– Plain dark chocolate from Ghana, 81% cacao (Green/purple Wrapper)
  11. Knusperkeks– Milk chocolate with a butter biscuit (Brown Wrapper)
  12. Pfefferminz– Chocolate with peppermint filling (Caribbean Green Wrapper)
  13. Joghurt– Yogurt (White Wrapper, see image)
  14. Erdbeer Joghurt– Milk chocolate strawberry and yogurt filling (Light Pink Wrapper)
  15. Voll-Nuss– Milk chocolate with whole hazelnuts (Brown Wrapper with Hazelnut-Pattern)
  16. Dunkle Voll-Nuss– Dark chocolate with whole hazelnuts (Dark Brown Wrapper with Hazelnut-Pattern)
  17. Weiße Voll-Nuss– White chocolate with whole hazelnuts (White/Cream Wrapper with Hazelnut-Pattern)
  18. Knusperflakes– Milk chocolate with corn flakes (Golden Yellow Wrapper)
  19. Voll Erdnuss– Milk chocolate with whole peanuts (Orange Wrapper)
  20. Ganze Mandel– Milk chocolate with whole almonds (Dark Green Wrapper)
  21. Marzipan– Dark chocolate with marzipan center (Red Wrapper, see image)
  22. Cocos– Milk chocolate with flakes of coconut in the center (Silver Wrapper)
  23. Trauben-Nuss– Milk chocolate with raisins and hazelnut pieces (Carmine Red Wrapper)
  24. Rum Trauben Nuss– Milk chocolate with rum-soaked raisins and hazelnut pieces (Crimson Red Wrapper)
  25. Cappuccino– Milk chocolate and cappuccino cream (Amber Wrapper)
  26. Alpenmilch– Special milk chocolate with high alpine milk proportion (Sky Blue Wrapper)
  27. Nugat– Milk chocolate with hazelnut-nougat center (Midnight Blue Wrapper)
  28. Feinherb à la Mousse au Chocolat– dark chocolate filled with chocolate mousse (Bistre Wrapper)
  29. Williams Birne Trüffel– dark chocolate filled with Poire Williams pear brandy mousse
  30. Karamel Nuss– Milk Chocolate with butter caramel cream dropped hazelnuts and crispy rice (Golden yellow wrapper)
  31. Haselnuss– Milk chocolate with chopped hazelnuts (Green wrapper, see image)
  32. Neapolitan– Milk Chocolate with Neapolitan wafers, made with a hazelnut cream filled wafers and praline. (medium dark orange wrapper)
  33. Noisette– Hazelnut-flavored milk chocolate. (light green wrapper)
  34. Kakao-Mousse– Whipped Cream Cocoa in Alpine Milk Chocolate. (Brown Wrapper)
  35. Kakao-Keks– Dark chocolate with cookie center. (Brown Wrapper with cookie background)
  36. Karamell– Milk chocolate with caramel filling. (Orange wrapper)
  37. Olympia– Milk Chocolate with yoghurt, honey, and glucose. (Gold Wrapper)
  38. Honig Salz Mandel– Milk chocolate with salted almonds and honey. (Orange wrapper with chocolate-coated almonds in the background)
  39. Macadamia– Milk chocolate with halved Macadamia nuts. (Blue wrapper with chocolate-coated Macadamia nuts in the background)
  40. Waffel– Milk chocolate with cocoa cream-filled waffle square. (Orange wrapper) [39]
  41. Mandel Orange– Dark chocolate with almond pieces and candied orange peel [40]
  42. Cashew– Milk chocolate with roasted and salted cashew nuts [41]

Organic varieties

  1. Mandelsplitter– Milk chocolate with chopped almonds.
  2. Macadamia– Milk chocolate with chopped macadamia nuts.
  3. Trauben-Cashew– Milk chocolate with chopped cashew nuts and raisins.
  4. Vollmilch 35%– Milk chocolate with 35% cacao.
  5. Feinherb 60%– Dark chocolate with 60% cacao.
  6. Kakaosplitter Nuss– Milk chocolate with 35% cacao, chopped nuts and cocoa kernel chips.

Slogans

Motto 1

In 2022, this motto was mocked following Ritter's decision to continue sales to Russia. The Ukrainian ambassador to Germany used the Twitter platform to criticise Ritter, using the motto "Square. Practical. Blood". [42]

Motto 2

"Qualität im Quadrat."

Literal translation used on English language packaging: "Quality in a square." English packaging now features "Quality. Chocolate. Squared." to provide a similar description. The company has defended a monopoly on square-packaged chocolate bars. [43]

Motto 3

"Knick Knack auf Zack."

Literal translation in English language would be: "fold and snap to be prepared." The first two terms are the clicking noises that you are supposed to hear when breaking the chocolate bar twice in the middle – knick is from the German verb knicken (to bend something), Knack means snap/click and "auf Zack sein" means on one's toes / ready and waiting / prepared / set / arranged. This motto aired on German TV in the early 1990s.

Mascot

Ritter Sport is sometimes represented by "Quadrago", a banner-carrying baby dragon. This may be partly attributed to the German word "Ritter" meaning "Knight".

Sustainability

In a 2022 research overview carried out by The Chocolate Collective, Ritter Sport scored 23rd out of 35 reviewed chocolate companies with respect to environmental sustainability for chocolate resourcing. [44] The survey's main concerns with Ritter were on deforestation to clear land for cocoa plantations and paying living wages to cocoa farmers. [44] The survey found that the company was not leading the industry in any of the six criteria used in the comparison, but was starting to implement good policies in four of the six categories. [44] In the 2023 report, Ritter Sport scored 2nd out of 38 reviewed chocolate companies with respect to environmental sustainability for chocolate resourcing. [45] The survey found that the company was an industry leader in the categories of 'Traceability & Transparency' and 'Deforestation & Climate'. [45]

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References

  1. ↑ "Chefsache". Ritter Sport Blog (in German). Archived from the original on 10 December 2019. Retrieved 10 December 2019.
  2. ↑ "Ritter Sport". Companies History. Retrieved 2 November 2018.
  3. ↑ "European Capital of Culture". Magazin Deutschland. Societäts-Verlag. 2010. p. 24. ..1912 Alfred Eugen Ritter and Clara Ritter, née Göttle, founded the Chocolate and Confectionary Factory on Innere Moltkestrasse in Bad Cannstatt, Stuttgart. In 1930 the expanding company..
  4. ↑ López, María José González (2015). Pruebas de Acceso a la Universidad. Bachillerato LOE - Ciclos Formativos de Grado Superior, 2014-2015. Ed. Universidad de Cantabria. p. 58.
  5. 1 2 3 4 Volland, Isabel (12 December 2005). "Familie Ritter: Alfred und die Nüsse". www.manager-magazin.de (in German). Retrieved 28 May 2024.
  6. 1 2 3 4 5 "Ritter Sport". I Like Germany. Retrieved 2 November 2018.
  7. ↑ "Our chocolate history". ritter-sport.
  8. 1 2 "The Meaning of "Sport" in Ritter Sport Chocolates". Broken Secrets. Retrieved 2 November 2018.
  9. ↑ KG, Alfred Ritter GmbH & Co (29 June 2015). "Ritter Sport - Quadratisch. Praktisch. Gut". Lebensmittelpraxis.de (in German). Retrieved 28 May 2024.
  10. ↑ "Ritter Sport Knick Pack". Beach Packaging Design. Retrieved 2 November 2018.
  11. 1 2 Koch, Hannes (22 February 2008). "Portrait der Ritter Sport-Chefin: Quadratisch. Praktisch. Fair". Die Tageszeitung: taz (in German). ISSN   0931-9085 . Retrieved 28 May 2024.
  12. ↑ "Schokoladenkonzern Ritter Sport: "Wir haben die unteren Lohngruppen abgeschafft"". Der Spiegel (in German). 25 November 2008. ISSN   2195-1349 . Retrieved 28 May 2024.
  13. ↑ "Geschichte". www.ritter-sport.com (in German). Retrieved 31 May 2024.
  14. ↑ "UNTERNEHMER: Chef im Schokoladen-Land - FOCUS Online". web.archive.org. 20 November 2021. Retrieved 31 May 2024.
  15. ↑ Lauer, Marco (29 October 2014). "Eine Karriere auf Umwegen". St. Galler Tagblatt (in German). Retrieved 31 May 2024.
  16. ↑ "Ritter Sport: Erfolg zum Quadrat". BÖRSE am Sonntag (in German). 11 December 2009. Retrieved 31 May 2024.
  17. ↑ "Alfred Ritter gibt die Führung ab: Neuer Chef für Ritter Sport". Der Tagesspiegel Online (in German). ISSN   1865-2263 . Retrieved 31 May 2024.
  18. 1 2 3 "Ritter Sport". Euro-American Brands. Retrieved 2 November 2018.
  19. ↑ "Certified Companies". ZNU Standard. Archived from the original on 3 November 2018. Retrieved 2 November 2018.
  20. ↑ Schmolke, Birgit (2007). Architektur neues Baden-Württemberg. Braun. p. 93. ISBN   9783938780121.
  21. 1 2 3 4 "History". Ritter Sport. Retrieved 2 November 2018.
  22. ↑ "Come with us into the adventure ... er, Ravensburger Spieleland!". Ritter Blog. Retrieved 3 November 2018.
  23. 1 2 Nieburg, Oliver. "Ancient grain additions: Ritter Sport makes first foray into vegan chocolate". Confectionery News. Retrieved 2 November 2018.
  24. ↑ Tashjian, Lena. "Ritter Sport Introduces Two New Vegan Bars". Clearly Veg. Retrieved 2 November 2018.
  25. ↑ "Voller Geschmack, ganz ohne Milch: Unsere vegane Sesam!". Ritter Sport Blog (in German). 5 February 2020. Retrieved 27 September 2020.
  26. ↑ Yu, Douglas. "Chocolate and weed: Ritter Sport's hemp seed chocolate might come to US next year". Confectionery News. Retrieved 2 January 2019.
  27. ↑ "Harvest good, all good: The new RITTER SPORT Limited Edition!". Ritter Sport Blog. Retrieved 2 January 2019.
  28. ↑ "Ritter Sport: Kakao von der eigenen Plantage". Deutsche Welle . 14 March 2018. Retrieved 24 March 2022. Der schwäbische Schokoladenhersteller Ritter Sport ist in Nicaragua in die Landwirtschaft eingestiegen. Auf einer Fläche von 3200 Fußballfeldern ist die wohl größte zusammenhängende Kakaoplantage der Welt entstanden.[The Swabian chocolate manufacturer Ritter Sport has entered agriculture in Nicaragua. What is probably the largest contiguous cocoa plantation in the world has grown on an area the size of 3,200 football pitches.]
  29. ↑ "Unser Leitbild" (PDF). Forum-CSR.net. Retrieved 31 May 2024.
  30. ↑ "R² Holding GmbH & Co. KG (vormals: R² Holding G)Karlsbad Konzernabschluss zum Geschäftsjahr vom 01.01.2020 bis zum 31.12.2020". www.bundesanzeiger.de (in German). Retrieved 3 June 2024.
  31. ↑ Sill, Johannes (12 September 2022). "Moritz Ritter: Von Schokolade und Energiewende". wir Magazin (in German). Retrieved 3 June 2024.
  32. ↑ "Die Biodiversitätsstrategie der Alfred Ritter GmbH & Co. KG" (PDF). food-diversity.de (in German). Retrieved 3 June 2024.
  33. ↑ Mayr, Stefan (29 September 2020). "Quadratisch, praktisch, mutig". Süddeutsche.de (in German). Retrieved 4 June 2024.
  34. ↑ Zeitung, Stuttgarter. "Start-up aus Waldenbuch: Wie aus Hipstern Hapster werden". stuttgarter-zeitung.de (in German). Retrieved 4 June 2024.
  35. 1 2 "Von wegen Gutmenschenschokolade: Wenn aus Ritter Sport „Ritter Mord" wird". www.stern.de. 5 April 2022. Retrieved 9 May 2022.
  36. 1 2 "Von wegen Gutmenschenschokolade: Wenn aus Ritter Sport „Ritter Mord" wird". www.stern.de. 5 April 2022. Retrieved 9 May 2022.
  37. 1 2 "Germany's Ritter Sport to continue operations in Russia". TASS. Retrieved 30 March 2022.
  38. 1 2 "Ritter-Sport-Chef verteidigt Russland-Geschäfte: »Entscheidung war richtig«", Der Spiegel, 30 May 2024, ISSN   2195-1349 , retrieved 30 May 2024
  39. ↑ "New in the colorful variety: RITTER SPORT waffle". Ritter Sport Blog. Retrieved 2 January 2019.
  40. ↑ "Orange in the new Black – unsere neue Mandel Orange". Ritter Sport Blog (in German). Retrieved 10 December 2019.
  41. ↑ "Neu in der Nuss-Klasse: Cashew – geröstet und gesalzen". Ritter Sport Blog (in German). 13 March 2020. Retrieved 27 September 2020.
  42. ↑ "After criticism, Ritter Sport announces donation of the proceeds - Global Happenings". globalhappenings.com. Retrieved 3 April 2022.
  43. ↑ "German chocolate war ends with Ritter Sport victory". POLITICO. 23 July 2020. Retrieved 3 April 2022.
  44. 1 2 3 "2022 Chocolate Scorecard" (PDF). Chocolate Scorecard. Archived from the original on 7 April 2022. Retrieved 24 December 2022.
  45. 1 2 "2023 Chocolate Scorecard". Chocolate Scorecard. Retrieved 2 May 2024.
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