Tart card

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Tart cards in a British phone box advertising the services of call girls in 2005 Phone box prostitute calling cards 1.jpg
Tart cards in a British phone box advertising the services of call girls in 2005

A tart card is a card which advertises the services of a prostitute. The cards are found in many countries, usually in capital cities or red-light districts. Originating in the 1960s, the cards are placed in locations such as newsagents' windows or telephone boxes. Alternatively they are handed out or dropped in the street. Legal action is sometimes taken against their use. Illustrated tart cards from the 1980s and 1990s have come to be regarded as examples of sub-cultural accidental art.

Contents

History

In England and Wales the Sexual Offences Act 1956 made soliciting for street prostitution illegal. As a result, indoor sex work became more common and sex workers began to advertise their services and telephone numbers on small, cheaply produced cards in the windows of newsagents. [1]

Known as tart cards, they became established in the 1960s in places such as Soho, London, where they were typically handwritten postcards which were displayed outside prostitutes' flats or in the windows of newsagents or shops. As direct references to prostitution would generally be unacceptable, the cards were carefully worded and often contained euphemistic references to sex, with terms such as large chest for sale. [2]

The abolition of the 1953 Post Office Act in 1984 inadvertently legalised the placement of advertisements in telephone boxes, and they became the main location for tart cards, particularly in London. [1] By the late 1980s the cards had become black-and-white photocopied cards containing printed text and telephone numbers. [3]

The cards from the 1980s and 1990s often included black-and-white drawings printed on neon-coloured card along with tongue-in-cheek phrases. [4] In larger cities, the cards were placed in phone boxes. [5] The style of illustration changed in the early twenty-first century, when tart cards began to appear with full-colour nude photographs, mobile telephone numbers and websites. [6]

The cards from the 1980s and 1990s have become a memorable part of London counter-culture from that era. [4] Over time they have become regarded as items of "accidental art" and developed a cult following. They have influenced the work of mainstream artists, inspiring collections, research, [7] exhibitions [8] [9] and books such as the 2003 publication Tart Cards: London’s Illicit Advertising Art. [4]

Subsequently, they have been recognised as a sociological record of trends related to sex work, advertising, design and print. [10] The Wellcome Collection in London contains thousands of examples, just over half of which advertise BDSM services. [1]

Tart cards by country

Tart cards in a telephone booth in Brazil, 2006 Prostitutoin Adverts.jpg
Tart cards in a telephone booth in Brazil, 2006
Tart cards in Tokyo, 2005 Pinkchirashi-phonebooth-tokyoarea-feb8-2010.jpg
Tart cards in Tokyo, 2005
Phone box with tart cards, London, 2017. Phone box with tart cards 02.jpg
Phone box with tart cards, London, 2017.

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References

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  2. Thomas, Donald (2005). Villains' Paradise: Britain's Underworld from the Spivs to the Krays. John Murray. p. 528. ISBN   978-0719557347 . Retrieved 9 August 2015.
  3. "17 Boxes of Smut From The Euston Road". Londonist. 27 March 2008. Retrieved 18 July 2014.
  4. 1 2 3 4 Cherrybomb (5 July 2017). "London Calling: a Look at Vintage 'Tart Cards' Used by English Prostitutes". Dangerous Minds.
  5. 1 2 "Crackdown on telephone box 'tartcards'". PA News. 16 May 1999.
  6. Russell Dornan (21 March 2014). "Putting the art into "tart"". The Wellcome Collection Blog. Archived from the original on 25 July 2014.
  7. "The Typographic Hub: Tart Cards". Birmingham Institute of Art & Design. Archived from the original on 3 March 2011. Retrieved 18 July 2014.
  8. "Tart Cards Exhibition". Plymouth College of Art. 9–27 January 2012. Archived from the original on 27 July 2014. Retrieved 18 July 2014.
  9. "Sex Issue: Type Tart Cards". Wallpaper magazine. 11 June 2009. Archived from the original on 14 June 2009. Retrieved 18 July 2014.
  10. Bosset, Stephanie (28 February 2020). "London's 'tart cards' reveal history of sex work, design and printing". Euronews.
  11. "Goodbye to the public telephone: only half are left and rarely used". Clarín (in Spanish). 7 February 2009.
  12. Kanno, Maurício (1 February 2010). "Prostitutes and their adverts are coming to Twitter" (in Portuguese). Folha Online.
  13. Mariam M. Al Serkal (14 May 2014). "Massage cards menace continues in Dubai". Gulf News. Retrieved 7 December 2014.[ dead link ]
  14. Borggreen, Gunhild (2011). "Cute and Cool in Contemporary Japanese Visual Arts". Copenhagen Journal of Asian Studies. 29 (1): 50.
  15. Katie Hunt (18 June 2013). "The dark side of Asia's gambling Mecca". CNN. Retrieved 15 August 2014.
  16. Diane Taylor (8 July 2002). "Call box cards used to evict prostitutes". The Guardian.
  17. Archer, Caroline; Clayton, Rob (2003). Tart Cards: London's Illicit Advertising Art. Mark Batty. ISBN   9780972424042.
  18. Kenneth Lovett (27 March 2011). "'Chica Chica' cards pimp hookers and prostitution, says state senator who wants to make them illegal". NY Daily News. Retrieved 23 August 2014.
  19. Russel, Sabin (29 June 2003). "'Just Say No' – to sex – hits Las Vegas". San Francisco Chronicle . p. 46.
  20. Dan Hernandez (4 September 2014). "The life of the Vegas 'porn slapper': 'I don't care if they punch or hit me'". The Guardian.

Bibliography