 Hardcover edition | |
| Author | Bob Burg John D. Mann |
|---|---|
| Language | English |
| Subject | Business |
| Genre | Self-help |
| Publisher | Portfolio |
Publication date | December 27, 2007 |
| Media type | |
| Pages | 144 pp. |
| ISBN | 978-1-59184-200-2 |
| OCLC | 144767865 |
| 650.1 22 | |
| LC Class | HF5386 .B888 2007 |
The Go-Giver: A Little Story About a Powerful Business Idea is a business book written by Bob Burg and John D. Mann. [1] [2] It is a story about the power of giving. The first edition was published on December 27, 2007 by Portfolio Hardcover.
The Go-Giver revolves around the story of a young professional (Joe) who is striving for success. Joe is ambitious, however lately it seems like his hard work and efforts are not paying off in terms of results. Following a disappointing quarter for sales results, he inadvertently seeks the mentorship of The Chairman. [3]
Joe then embarks on a learning journey by meeting Go-Givers—friends of The Chairman. Through these interactions he learns of the "Five Laws of Stratospheric Success":
The book was ranked ninth on the 2008 Businessweek Best Seller list.
Behavior or behaviour is the actions and mannerisms made by individuals, organisms, systems or artificial entities in conjunction with themselves or their environment, which includes the other systems or organisms around as well as the (inanimate) physical environment. It is the computed response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary.
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The 7 Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen Covey. Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls "true north" principles based on a character ethic that he presents as universal and timeless.
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Subjective validation, sometimes called personal validation effect, is a cognitive bias by which people will consider a statement or another piece of information to be correct if it has any personal meaning or significance to them. In other words, people whose opinion is affected by subjective validation will perceive two unrelated events to be related because their personal beliefs demand that they be related. Closely related to the Forer effect, subjective validation is an important element in cold reading. It is considered to be the main reason behind most reports of paranormal phenomena. According to Bob Carroll, psychologist Ray Hyman is considered to be the foremost expert on subjective validation and cold reading.
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John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, one of the world's leading public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group's BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America. and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.
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