The Viral Fever, abbreviated to TVF, is an Indian video on demand and over-the-top media service and YouTube channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media Network Private Limited.[1] According to the founder Arunabh Kumar, the thought behind starting TVF was to reach out to the younger generation who seldom watch television entertainment.[2]
The Viral Fever was one of the early arrivals on the Indian digital entertainment segment with videos covering a range of topics on Indian politics, movies, lifestyle, and emerging social concepts.[3] The Viral Fever was the pioneer of web series in India with cult hits like Permanent Roommates, TVF Pitchers and TVF Tripling.
The company runs the app and website TVFPlay to host their videos. TVF conceptualised the idea of promoting movies through the creation and distribution of original digital content. The Ishq Wala song series is one such venture.[4]
Their first web series, Permanent Roommates, debuted in 2014.[5] It was the second most-viewed long-form web series in the world by June 2015.[6] A second original series titled TVF Pitchers was released in June 2015. It portrays engineers at different companies who quit their jobs to create a startup company.[7] Owing to its growing popularity, with both TVF Pitchers and Permanent Roommates being watched by millions around the globe, the company received $10 million in funding from Tiger Global in February 2016.[8]
Background
Early days
After graduating from IIT Kharagpur, Arunabh Kumar quit his job as a consultant for the red chillies entertainment to try his hand at production jobs, assisting Farah Khan on Om Shanti Om.[9] After a few production jobs, Kumar began to write and produce his own short films and videos.[citation needed]
Kumar, along with long-time friends and IIT alumni, Amit Golani, and Biswapati Sarkar began pitching shows targeting young people to MTV.[9] Faced with rejection, The Viral Fever was founded when the group came together and released a video titled Rowdies on YouTube starring Deepak Kumar Mishra and Naveen Kasturia. The runaway success of the video prompted Arunabh to create the YouTube-focused video company, The Viral Fever, in 2012.[10]
Growth on Youtube (2012–2014)
The Viral Fever released the first Barely Speaking with Arnab video with an interview of Shah Rukh Khan, and an appearance by then and current Delhi Chief Minister, Arvind Kejriwal.[11] Biswapati Sarkar's parody of Indian news anchor Arnab Goswami was widely appreciated. TVF's content was dominated by parodies during these years with videos like Gaana Waala Song, Gangs of Social Media and Munna Jazbaati contributing to the growing popularity of the channel. The channel was recognised as one of the first success stories of original digital content in India.[citation needed]
Pioneering web-series in India (since 2015)
After a few years of creating "viral videos", The Viral Fever released India's first web series, Permanent Roommates, in 2014.[12] Featuring then-unknown actor Sumeet Vyas and Nidhi Singh, Permanent Roommates has been watched over 5 crore (50 million) times. Pitchers was lauded as one of the best shows in recent memory in Indian entertainment for capturing the zeitgeist of the Indian startup scene. In 2016, The Viral Fever released the smash hit Tripling, and the widely applauded Humorously Yours. Other TVF network channels like Girliyapa, The Screen Patti and The Timeliners have also successfully debuted web series.
TVFPlay & funding from Tiger Global (early 2016–present)
TVF debuted their own platform, TVFPlay, releasing the final two episodes of Pitchers. The platform saw 10 lakh (1 million) hits in the first two days and crashed for 3 hours. In early 2016, venture capital firm Tiger Global invested $10 million into TVF, acquiring a 20% stake in the company.[13] TVF has since launched other YouTube channels for original content: Girliyapa, a female-run channel, The Screen Patti, and The Timeliners, headquartered in New Delhi. TVF currently has offices in Mumbai and New Delhi.
Focused on the making of entertainment products in India, ranging from a blockbuster movie to a decade long TV soap. The first season of The Making Of... comprised five episodes, with a standalone episode released for Season 2 in 2016.[14]
Permanent Roommates is an Indian web series created by TVF and Biswapati Sarkar. This series revolves around a young couple, Tanya and Mikesh, who after being in a long-distance relationship for 3 years, face the prospect of marriage. The first season was released on YouTube on 31 October 2014.[12] The second season was released on TVFPlay, TVF's video streaming medium, on 14 February 2016. Permanent Roommates was lauded for its portrayal of live-in relationships in conservative urban Indian families. Actors Sumeet Vyas and Nidhi Singh have gone on from Permanent Roommates to be showcased in Bollywood films.
Barely Speaking with Arnub (since 2014)
A talk show starring Biswapati Sarkar as Arnub with a U, parodying Indian news anchor Arnab Goswami. Barely Speaking with Arnub was picked up after the success of an earlier video titled "Bollywood Aam Aadmi Party" featuring Jitendra Kumar, Nidhi Bisht, and novelist Mayank Shekhar. The parody talk show has been lauded for its portrayal of the loud and boisterous nature of Indian news where anchors prefer theatrics over nuance. Season one of the show opened with an interview with Shah Rukh Khan. Popular celebrities who have appeared on the show for an interview with Sarkar include Delhi Chief Minister Arvind Kejriwal, Ranveer Singh, Parineeti Chopra, Sunny Leone and Chetan Bhagat. In the first two seasons, Biswapati Sarkar, Amit Golani, Vipul Goyal, Shivankit Parihar, Jasmeet Singh Bhatia, and Abhishek Upmanyu have been writers on the show.
Barely Speaking with Arnub returned for a shortened season two in 2016.[15] The show has been on hold as writer Biswapati Sarkar focuses on writing web series including the sequel to TVF Pitchers.
TVF Pitchers is an Indian web series created by TVF and developed by Arunabh Kumar single-handedly with assisting efforts from others. The first season consists of five episodes and premiered online on TVFPlay on 10 June 2015. A week later, on 17 June, it premiered on YouTube. The season finale premiered on TVFPlay on 30 August 2015. It follows four friends, Naveen, Jitu, Yogi and Mandal, who quit their jobs in order to develop their own start-up company.
In 2016, TVF announced December 2017 as the projected release of Season 2 of Pitchers with the last scene of Permanent Roommates, but it failed to materialise later. Later, TVF gave a hint of the TVF pitchers season 2 by uploading a scene of pitchers in its video 'Shows From The House Of TVF | 2021'[16]
The second season premiered on December 23, 2022, on ZEE5.
TVF Tripling is an Asian Television Award-winning Indian web series created by TVF.[17][18] It traces the story of three siblings Chandan, Chanchal & Chitvan. Together they start a hilarious journey, to find themselves and their relations. Starring Sumeet Vyas, Maanvi Gagroo and Amol Parashar, and written by Sumeet Vyas and Akarsh Khurana, along with some other contributions, the series has won several awards, including a Kyoorius Blue Elephant. TVF partnered with Tata Motors for the project to promote the newly launched Tata Tiago. Tripling was recognised as one of the best web-series of 2016 and is a benchmark of success in Indian branded content.[19] Season 2 of the series was released on 5 April 2019 aired through SonyLIV, followed by the third season which premiered on October 21, 2022, as a Zee5 exclusive.[20]
Chai Sutta Chronicles (since 2013)
Chai Sutta Chronicles is TVF's Jim Jarmusch-inspired series about conversations between friends. Each episode has a theme, and centers on a conversation over a cigarette and a cup of tea. Season 1 of Chai Sutta Chronicles aired in 2013, with season 2 released in 2017 and 2018.
Tech Conversations With Dad (since 2014)
An ongoing TVF series about Jeetu and his conversations with his father,[21] often about technology, relationships, and families in India. This is TVF's longest-running digital title with 10 videos in 4 years.
Bisht, Please! (2017)
Nidhi Bisht's solo vehicle, released in 2017, about a small-town Indian girl who moves to the city.
Humorously Yours (since 2016)
Long-time TVF writer, and stand-up comic Vipul Goyal features in a semi-autobiographical story about the life of a stand-up comic. The show furthered TVF's reputation for story-telling in the Indian context.[22]Humorously Yours was renewed for a second season, released in 2019. The show returned for a third season as a part of ZEE5 original programming. It premiered on December 2023.[23]
F.A.T.H.E.R.S (2017)
A Tech Conversations with Dad spin-off, Fathers features three veterans of the Indian television screen, Brijendra Kala, Gajraj Rao, and Atul Srivastava, playing three fathers trying to keep up with the times.[24]
Inmates (2017)
Inmates is a sitcom about living in Mumbai in the 21st century, starring Ashish Verma, Mukti Mohan and Aakansha Thakur, and writers Raghav Raj Kakkar and Kashyap Kapoor.
Bachelors (since 2016)
Bachelors is a show about four bachelors who live together and encounter hilarious situations as they face the world after college. In 2016, TVF released a pilot episode of Bachelors featuring popular YouTube star Bhuvan Bam. The success of the pilot led to a 4 episode extension with Bhuvan and over 25 million views. Bachelors was picked up for Season 2, released in late 2017, with Jitendra Kumar replacing Bhuvan Bam as the lead. Season 2 has also crossed 25 million views since release and was listed among the best web-series of 2017 by FilmCompanion[25] and Indian Express, and was applauded by various sects of audience for its satirical timing, and spoofs of popular Bollywood movies such as Dangal (film), Bahubali (film) and Chak De! India among many others.
The Aam Aadmi Family is an offering from TVF's sister channel The Timeliners. It is an album of moments from the life of a middle-class family based in Delhi. It has garnered an average of 8 million views across 3 seasons.[citation needed]
Flames (2018)
Flames is another offering from TVF's sister channel The Timeliners. It is the story of a young romance unfolding as a chemical reaction. Studious Rajat falls for Ishita, the new girl in the tuition. Rajat's friends, Pandey & Anusha's friendship is beginning to turn into a relationship. The equations of friendships evolve in the first season of this teenage romance. This series has already garnered an average of 5 million views.[26]
Season 2 of the show has just landed on the OTT space, and all five episodes are currently streaming on the OTT platform MX Player, as well as on TVFPlay.
Zeroes (2018)
Zeroes is a mini-series from The Screen Patti. It is about four zeroes who come together with an almost delusional ambition to create a great company despite being already late in the startup race. Whether they rise above their label of zeroes is what forms the crux of the story.
Yeh Meri Family is a mini-series released by TVF. It is about a nuclear-middle-class family living in the height of fad of the 1990s. The story revolves around a 13-year-old boy who is average at academics and is constantly being bullied and blackmailed by his elder brother. It is a mixture of the drama and thrills of being a teenager.
Awkward Conversations With Parents (2018)
Awkward Conversations With Parents is a six-episode series produced by The Screen Patti. The story is about a modern-boy named Ishan and his down-to-earth, ritual parents. Ishan is in his late teens; a year before he leaves the home for college. He and his parents are involved in strange talks about absurd topics revolving around the desires of a growing-into-an-adult boy. The series involves various absurd topics such as condoms, wet dreams, etc.
College Romance (2018–2023)
College Romance is a 5-episode series by TVF sister channel The Timeliners about three best friends looking for love, laughs and some lifelong memories while attending college together. A second season was released in 2021 which revolves around the problems they are facing in their relationships, friendships, etc.
ImMature is a TVF original released in 2019. It stars Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandranushush and Visshesh Tiwari in the lead roles. The show follows a one-conflict-per-episode format that ties into the protagonist Dhruv's larger quest to befriend his love interest Chhavi.[27]
TVF Insiders (2019)
TVF Insiders is an experimental psychological thriller web series based on the life of 4 teenagers who unwilling meet each other every Saturday. The storyline of this show is based on the absurd imagination of all four characters.
It features Omkar Kulkarni (Of ImMature fame), Himika Bose, Ritviq Joshi and Arnav Bhasin in the lead role. The show is co Written and directed by Pranav Bhasin. The music and background score is composed by Achint Thakkar (who composed the Scam 1992 theme song).
The show is streaming on MX player and TVF Play app.
Kota Factory is a TVF original released in 2019. The series moves around the IIT and Medical entrance coaching industry of Kota, a small town in Rajasthan state of India. It focuses on the life of Vaibhav, who leaves his home town and arrives in Kota to pursue coaching for the preparation of IIT Exam. The series portrays the life of an IIT aspirant during his preparation phase, and also focuses on the different sides of the 'Kota Coaching Industry'. It has been directed by Saurabh Khanna. Kota Factory is one of the first Indian black and white web series on YouTube.
Later, both TVF and Netflix announced the second season of Kota Factory which premiered on Netflix on 24 September 2021[citation needed].
Gullak[28][29] is a web series that revolves around the life stories of the "Mishra Family", talking tales relatable to a common man's everyday life. The series was created by Shreyansh Pandey. The first season, released on 27 June 2019 on TVF Play and SonyLIV was directed by the critically acclaimed director of many popular web stories, Amrit Raj Gupta. The second season was directed by Palash Vaswani and was aired on the OTT platform SonyLIV in 2021. This series features Jameel Khan, Geetanjali Kulkarni, Vaibhav Raj Gupta and Shivankit Singh Parihar.
Cubicles (since 2019)
Cubicles is centered around the life of Piyush, a fresh entrant into the corporate world. The show follows his work life and moments like his very first salary, working weekends, and failures and successes that are a part of anyone's corporate journey. Simultaneously, the series attempts to integrate fundamental concepts of investing and mutual funds into the story. Created by Amit Golani and directed by Chaitanya Kumbhakonum, the series stars Abhishek Chauhan, Nidhi Bisht, Arnav Bhasin, Shivankit Singh Parihar, and Badri Chavan, among others.
Cheesecake (2019)
Cheesecake is a comedy drama web series created by TVF and released on Mx Player.
It features Jitendra Kumar and Akansha Thakur in lead roles.
Hostel Daze was created by TVF, and is a compilation of stories depicting the lifestyle and fun of undergraduates who live in a hostel, along with the bullying of seniors being one of their many experiences with the hostel and its residents. The series was released on Amazon Prime Video on 13 December 2019. The entire series was shot in the campus and hostel of Symbiosis International University, Pune.[30] The series was written and created by Saurabh Khanna and Abhishek Yadav, and was directed by Raghav Subbu, critically acclaimed for directing TVF's series Kota Factory. The series features Adarsh Gourav, Shubham Gaur and LUV in key roles of three freshers, and also casts Nikhil Vijay, Badri Chavan and Harsha Chemudu among many others.
Panchayat is a web series produced by TVF, released on Amazon Prime on 3 April 2020. This critically acclaimed web series revolves around the Panchayat of a village called Phulera in Ballia district of EasternUttar Pradesh, The series features Jitendra Kumar, who plays the role of a young graduate and the secretary of the Panchayat of the village, who is constantly at war with himself, trying to adapt himself to the lifestyle of the villagers, while keeping his dream of cracking the CAT. The series also features veteran actors like Raghubir Yadav and Neena Gupta. The series marked the debut for Chandan Roy as an actor,[31] playing the role of assistant secretary of the Panchayat. His work is being praised by many cinema critics.[32]
On 28 April 2022, the second season was announced after the completion of the production. On 2 May 2022, it was announced that the second season will premiere on 20 May 2022. However, Prime Video released all the episodes on 18 May 2022, two days earlier than its actual premiere date.
Engga Hostel is a web series produced by TVF, released on Amazon Prime on 27 January 2023.[35] It is an official remake of the Hindi-language series Hostel Daze.[36]
Sandeep Bhaiya is a 5-episode spinoff series that follows the character Sandeep Singh Ohlan from Aspirants. It features Sunny Hinduja as the title character. It premiered on Youtube on 30 June 2023, and the final episode aired on 14 July 2023.[38]
Members
As of 2023, the TVF Group has a total team of more than 150 members in Mumbai and Delhi.[39] However, per credible media reports, some of the key members from the core team of TVF walked out in August 2020.[40] Some of the notable members are:
In March 2017, Arunabh Kumar found himself in the middle of a sexual harassment claim that was posted anonymously via Medium. Several women have come out with similar stories of harassment. TVF released a press release via Medium refuting the claims.[41] A first information report (FIR) has been filed against Kumar in this case.[citation needed]
Mumbai's Versova Police registered a second FIR against Kumar after another woman filed a complaint against him over an incident she said took place in 2014.[42] On 16 June 2017, Kumar stepped down as TVF CEO. Dhawal Gusain now leads the company as CEO, with Karan Chaudhry stepping in as COO and the creator of Permanent Roommates & Tripling Sameer Saxena appointed as CCO.[43]
Amol Parashar is an Indian actor, best known for his versatile portrayals of popular characters across web shows and films. His most famous character is of Chitvan Sharma in the web series TVF Tripling and playing the legendary Indian Freedom Revolutionary Bhagat Singh in Shoojit Sircar's acclaimed Sardar Udham.
Biswapati Sarkar is an Indian Screenwriter and Producer working with Posham Pa Pictures, a production house he co-founded with Sameer Saxena, Amit Golani and Saurabh Khanna. Sarkar previously worked as the Executive Creative Director and Writer at The Viral Fever (TVF).
Jitendra Kumar is an Indian actor. He is best known for his role of Jitu in TVF Pitchers, Jeetu Bhaiya in the series Kota Factory, and for his roles in Amazon Prime's comedy series Panchayat and in the film Shubh Mangal Zyada Saavdhan. He has received several awards including two Filmfare OTT Awards.
Arunabh Kumar is an Indian entrepreneur, producer, director, screenwriter and an actor. He is the founder of The Viral Fever.
TVF Pitchers is an Indian Hindi-language web series created by The Viral Fever (TVF) and developed by Arunabh Kumar. It features Naveen Kasturia, Arunabh Kumar, Jitendra Kumar and Abhay Mahajan along with Maanvi Gagroo and Riddhi Dogra.
Naveen Kasturia is an Indian actor known for his work in TVF drama series TVF Pitchers and Aspirants. He also appeared in lead actor in the critically acclaimed film Sulemani Keeda. He received critical acclaim and immense fame for his role of Abhilash in TVF Aspirants.
Permanent Roommates is an Indian romantic comedy web series produced by The Viral Fever Media Labs. It was created by Arunabh Kumar, the founder of TVF, who also worked as the executive producer of the series. Written and developed by Biswapati Sarkar along with Sameer Saxena, the series is directed by Saxena and Deepak Kumar Mishra. Starring Sumeet Vyas and Nidhi Singh, this series revolves around a young couple, Tanya and Mikesh, who after being in a long distance relationship for three years, face the prospect of marriage.
Sumeet Vyas is an Indian actor and writer of films, web series and theatre. His breakthrough role was Mikesh Chaudhary in TVF's 2014 web series Permanent Roommates. Vyas has since played supporting roles in Bollywood films including English Vinglish,Parched and Guddu Ki Gun, and Veere Di Wedding. He has his first starring role in 2016 drama film Ribbon; his performance was well received by critics. Apart from acting in films and television programmes, Vyas also appears in theatre productions in India.
TVF Tripling is an Indian Hindi-language web series created by The Viral Fever. It was developed by Sameer Saxena and written by Akarsh Khurana and Sumeet Vyas. The series star Vyas, Maanvi Gagroo and Amol Parashar in lead roles, along with Kunaal Roy Kapur, Nidhi Bisht, Kumud Mishra, and Shernaz Patel. It traces the story of three siblings, who together start a hilarious journey to find themselves and their relations. The first season has music and background score composed by Amar Mangrulkar, with cinematography and editing done by G. Srinivas Reddy, Anand Subbaiya and Tamojit Das respectively.
Yeh Meri Family is an Indian comedy drama web series, created and directed by Sameer Saxena for The Viral Fever. The script was written by Saurabh Khanna, as his first writing project. The series follows the life of a 12-year-old Harshu Gupta, played by Vishesh Bansal, in Jaipur, Rajasthan in the late 1990s. It also stars Mona Singh, Akarsh Khurana, Ahan Nirban, Ruhi Khan, Prasad Reddy, as members of the Gupta family and their acquaintances.
Nidhi Singh is an Indian television and film actress. She is known for her character as Tanya Nagpal in Permanent Roommates, an Indian web series created by The Viral Fever and Biswapati Sarkar in (2014–16). In 2018 she appeared as Ayesha Kumar in the film Dil Juunglee alongside Taapsee Pannu and Saqib Saleem. She made her debut through a multilingual short film Khuli Khidki in 2013. Nidhi was nominated for the Indian Television Academy Award for Best Actress in ITA Awards.
ImMature is a 2019 Indian Hindi-language coming-of-age romantic comedy web series produced by The Viral Fever. The series is directed by Prem Mistry and written by Abhishek Yadav, Nishaad Zaveri, Suprith Kundar and Divyansh Palia. It stars Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandranushush and Visshesh Tiwari in the lead roles. The show follows a one-conflict-per-episode format that ties into the protagonist Dhruv's larger quest to befriend his love interest Chhavi.
Kota Factory is an Indian Hindi-language television series created by Saurabh Khanna, directed by Raghav Subbu and produced by Arunabh Kumar for The Viral Fever. The story is set in Kota, Rajasthan, an educational hub famous for its coaching centres. The show follows the life of 16-year-old Vaibhav who moves to Kota from Itarsi. It shows the life of students in the city, and Vaibhav's efforts to get into an Indian Institute of Technology (IIT) by cracking the Joint Entrance Examination. It also stars Jitendra Kumar, Ahsaas Channa, Alam Khan, Ranjan Raj, Revathi Pillai and Urvi Singh in prominent roles.
Nidhi Bisht is an Indian actress, filmmaker and lawyer. She is one of the earliest members of The Viral Fever. She worked with TVF (2013-2020) as a Creative Director and later as, Creative Head for Girliyapa (2017-2020).
The Aam Aadmi Family is an Indian comedy-drama series directed by Apoorv Singh Karki. The series debuted on a YouTube channel called The Timeliners, which garnered 10 million views. The first series featured Lubna Salim, Gunjan Malhotra, Chandan Anand, Kamlesh Gill, and Brijendra Kala. The Timeliners have released 3 seasons.
Panchayat is an Indian Hindi-language television series created by The Viral Fever for Amazon Prime Video. The series scripted by Chandan Kumar, was directed by Deepak Kumar Mishra, which features Jitendra Kumar, Raghubir Yadav, Neena Gupta, Sanvikaa, Chandan Roy, Durgesh Kumar, Ashok Pathak, Faisal Malik and Sunita Rajwar. It chronicles the life of an engineering graduate who joins as a Panchayat secretary in a remote fictional village of Phulera of Uttar Pradesh due to lack of better job options.
CommitMental is an Indian Telugu-language romantic comedy web series created by The Viral Fever (TVF) for Aha. It is directed by Pavan Sadineni starring Udhbav Raghunanda and Punarnavi Bhupalam in lead roles. This series revolves around a young couple, Anu and Phani, who after being in a long-distance relationship for three years, face the prospect of marriage. It premiered on Aha on 13 November 2020. It is the remake of 2014–2016 Hindi-language web series Permanent Roommates.
Hostel Daze is an Indian Hindi-language comedy-drama television miniseries created by Saurabh Khanna and written by Abhishek Yadav. Directed Raghav Subbu, it stars Adarsh Gourav, Luv Vispute, Shubham Gaur, Nikhil Vijay and Ahsaas Channa in lead roles. Hostel Daze premiered on Amazon Prime Video on 13 December 2019. The series contains four seasons, with a total of 21 episodes of approximately 30 minutes each. Season 2 premiered on 23 July 2021, Season 3 premiered on 16 November 2022 and Season 4 premiered on 27 September 2023.
Aspirants is an Indian Hindi-language coming-of-age drama web series produced by The Viral Fever (TVF) and created by Arunabh Kumar and Shreyansh Pandey, written by Deepesh Sumitra Jagdish and directed by Apoorv Singh Karki. It stars Naveen Kasturia, Shivankit Parihar, Abhilash Thapliyal, Namita Dubey and Sunny Hinduja. The story follows three friends, Abhilash, Guri and SK who are preparing for the UPSC exam at Rajinder Nagar, Delhi.
College Romance is an Indian Hindi-language web series created by The Viral Fever and developed by Arunabh Kumar. It stars Keshav Sadhna, Apoorva Arora, Manjot Singh, Gagan Arora and Shreya Mehta. It follows three best friends Karan, Naira, and Trippy's look for love, laughs, and some lifelong memories while attending college together.
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