Toni Schmader

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Toni Schmader is a Professor and Canada Research Chair [1] in social psychology at the University of British Columbia. [2]

Contents

Education

Schmader earned a PhD in social psychology in 1999 from the University of California, Santa Barbara. Previously she earned a Bachelor of Arts degree summa cum laude Washington and Jefferson College.

Career

Schmader was named a Canada Research Chair in social psychology in 2010, receiving funding to "research the interplay between negative stereotypes, self-esteem, emotion, motivation and performance." [3] Among her findings were that "women inhibit their own performance", getting higher scores on tests done under a fictitious name; [4] and that girls are more likely to grow up believing that they can work outside the home if their fathers perform traditionally female domestic chores inside the home. [5]

Publications

Related Research Articles

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Diffusion of responsibility is a sociopsychological phenomenon whereby a person is less likely to take responsibility for action or inaction when other bystanders or witnesses are present. Considered a form of attribution, the individual assumes that others either are responsible for taking action or have already done so.

Stereotype threat is a situational predicament in which people are or feel themselves to be at risk of conforming to stereotypes about their social group. It is theorized to be a contributing factor to long-standing racial and gender gaps in academic performance. Since its introduction into the academic literature, stereotype threat has become one of the most widely studied topics in the field of social psychology.

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<span class="mw-page-title-main">Stereotype</span> Generalized but fixed and oversimplified image or idea of a particular type of person or thing

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Priming is the idea that exposure to one stimulus may influence a response to a subsequent stimulus, without conscious guidance or intention. The priming effect is the positive or negative effect of a rapidly presented stimulus on the processing of a second stimulus that appears shortly after. Generally speaking, the generation of priming effect depends on the existence of some positive or negative relationship between priming and target stimuli. For example, the word nurse might be recognized more quickly following the word doctor than following the word bread. Priming can be perceptual, associative, repetitive, positive, negative, affective, semantic, or conceptual. Priming effects involve word recognition, semantic processing, attention, unconscious processing, and many other issues, and are related to differences in various writing systems. Onset of priming effects can be almost instantaneous.

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Epistemic motivation is the desire to develop and maintain a rich and thorough understanding of a situation, utilizing one's beliefs towards knowledge and the process of building knowledge. A learner's motivation towards knowledge as an object influences their knowledge acquisition. In interpersonal relations, epistemic motivation is the desire to process information thoroughly, and thus grasp the meaning behind other people's emotions. In group settings, epistemic motivation can be defined as participants' willingness to expend effort to achieve a thorough, rich, and accurate understanding of the world, including the group task, or decision problem at hand, and the degree to which group members tend to systematically process and disseminate information.

References

  1. "Canada Research Chairs". www.chairs-chaires.gc.ca. November 29, 2012.
  2. "Toni Schmader". UBC Social Identity Lab.
  3. Bellett, Gerry (27 March 2010). "Federal government gives UBC $11.4 million for research". The Vancouver Sun. Vancouver, British Columbia. p. A16. Retrieved 16 June 2019 via Newspapers.com.
  4. Brooks, David (12 December 2012). "Men are dumber around women ... _ ... and other useful principles of social science". National Post. Toronto, Ontario. p. A15. Retrieved 16 June 2019 via Newspapers.com.
  5. Shore, Randy (28 January 2013). "Study: Traditional dads more likely to raise 'girlie girls'". The Vancouver Sun. Vancouver, British Columbia. pp. A1, A2. Retrieved 16 June 2019.